The Story of a Brand Show

****This episode was brought to you by ATTN Agency and Repeat.

As consumers, we want to purchase a product that not only is good but does good as well. With Farmhouse Fresh, their product does just that.

Homegrown on their farm in McKinney, Texas, Shannon and Delia provide organic herbs that go into their skincare products.

From hydrating face masks to body skincare to hand sanitizers, FarmHouse Fresh provides quality products that’ll never dry out your skin. As Shannon and Delia mention in the episode, “we grow, so your skin glows.”

Tune in today as Ramon Vela sits down with CEO Shannon McLinden and her VP of sales, Delia McLinden, to talk about how they started their “farm to treatment” skincare line.

In part 1, Shannon and Delia discuss Their mutual support of each other; The Hundred-foot overview of Farmhouse Fresh Skincare; Shannon’s journey to starting the brand; How Shannon and Delia went into business together; Building the farm/sanctuary; Solving an issue through your brand; and much more.

For more on Farmhouse Fresh, visit: https://farmhousefreshgoods.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

****This episode was brought to you by ATTN Agency and Forum Brands.

In response to the recent pandemic, tons of different markets have been making the jump to direct-to-consumer shopping. Whether it’s ordering food, buying take-home tests to check your health, or even getting your prescription renewed, anything could be found at the tip of your fingers and in the comfort of your own home.

In the second part of this Feature, we sit back down with Andrew Bilinsky, co-founder and CEO of Lensabl. Through Lensabl, not only can you get your prescription renewed, but every customer could access quality optical care without leaving home.

After trial and error, Andrew and his team perfected the first version of Lensabl, starting with lens replacement in 2017. Lens replacement allowed customers to replace the lens in their glasses without ever having to replace the frame.

Now today, Lensabl has added tons of new services. Listen today as Ramon Vela and Andrew discuss how Lensabl is striving to be your one-stop-shop for all things optical.

In part 1, Andrew discusses: Working with updated tech such as Shopify; Creating the digital transformation for optical care; Using timing to your advantage; Expanding the market; Changing the traditional eye experience to bring accessible and affordable care; Where to find Lensabl; and much more.

For more on Lensabl, visit: https://www.lensabl.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

****This episode was brought to you by ATTN Agency and Forum Brands.

In the first part of this Feature, we sit down with Andrew Bilinsky, Co-Founder and CEO of Lensabl. An easy and affordable way to get new lenses for your frames and much more.

Andrew walks us through taking this idea to the next level. As Andrew mentions in the show, Lensabl is about taking “an experience in an optometrist’s office or at a retail store that sells glasses” and turn it almost completely digital.

With their app, customers can renew their prescription, order a new lens, and scan their glasses for their prescription if you’ve lost your old one. Especially after recent events, Andrew and his team do their best to bring you the optical experience.

Tune in today to hear Ramon Vela and Andrew discuss how Lensabl could be the right fit for you.

In part 1, Andrew discusses His mentor experience; How entrepreneurial experience turned into the optical experience; Creating the first vision for Lensabl; Finding the right funding; Advice for others starting an apparel brand; Finding your place in social media space; and much more.

For more on Lensabl, visit: https://www.lensabl.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

** This episode is brought to you by ATTN Agency and TryNow. **

In the second part of this Feature, we sit back down with Ngozi Opara, CEO, and Founder of Heat Free Hair, to talk about her brand. For all women of color who are looking to transition back to their natural hair as damage-free as possible, Ngozi has a solution for you.

After starting her journey with help from Facebook and “word of mouth,” Ngozi started to run into obstacles. Nevertheless, after years of hard work, she wasn't going to let some bad publicity stop her.

Ngozi breaks boundaries in creating the first company to produce 100% synthetic virgin hair exclusively in natural textures. So tune in to hear Ramon Vela and Ngozi discuss how the Heat Free Hair movement is changing the hair game for women of color.

In part 1, Ngozi discusses Changing your hair in a professional environment; The importance of offering wigs of different hair textures; Working for a solution that works; Finding the perfect manufacturers; Adapting to another country’s environment; Committing yourself to work; Working through the “ugly side of the business”; Where to find and buy Heat Free Hair; and much more.

For more on Heat Free Hair, visit: https://heatfreehair.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

** This episode is brought to you by ATTN Agency and TryNow. **

With Instagram, Twitter, and a world of influencers, the ideal standard of beauty has diversified, but how diverse is it? When it comes to the idea of professionalism, piercings, tattoos, and dyed hair are always criticized through a quote-unquote professional lens.

One of the most unspoken criticisms that there are is natural hair. Despite criticisms, making the transition back to natural hair after years of thinning, straightening, styling and perms, is difficult.

That’s why in today’s Feature we’re joining forces with Ngozi Opara, CEO and Founder of Heat Free Hair, to join the Heat Free Hair movement to normalize natural hair for women of color.

Hair is beautiful; hair is confidence. It’s how you present yourself. Women of color shouldn’t have to damage their hair to meet the standards of other people.

Ngozi recognizes this issue and, in turn, created her brand to help women in that journey back to natural hair. For kinky, curly, or coily hair, check out her brand Heat Free Hair for quality extensions to help grow your hair.

Join Ramon Vela and Ngozi as they discuss Heat Free Hair on The Story of a Brand.

In part 1, Ngozi discusses The hundred-foot overview of Heat Free Hair; Falling into the cosmetology world; Making hair your passion and career; Creating the Heat Free Hair Movement; Finding the right manufacturer; “Are you heat-free yet?"; Working despite opposing headlines; and much more.

For more on Heat Free Hair, visit: https://heatfreehair.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

***This episode is brought to you by ATTN Agency and Omnisend.***

In the second part of this Feature, we sit back down with Brooke Travis, CMO of Parsley Health. Parsley Health is a healthcare brand that provides personalized doctor-led care and support for chronic conditions, online or in-person.

Brooke shares with us that Parsley Health serves many people suffering from chronic conditions or symptoms. Most interesting, people come to Parsley because they are frustrated with their current healthcare. As Brooke mentions, "Their primary care doctor who can't help them, somebody's not listening to them. Most people come to us frustrated. They're hugely disillusioned by the health care system. They have not gotten answers to their questions, and they are so sick of feeling not well." Join Ramon Vela and Brooke as they breakdown the inside story of Parsley Health.

In part 2, we discuss Getting into the customer's shoes; Parsley Health case studies; Why genetic testing; Why you deserve the attention of 1 on 1 care; How they reduce the dependency on medication and pills; A Tour of the Parsley Health process; Why they offer a FREE trial; and much more.

For more on Parsley Health, visit: https://www.parsleyhealth.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

***This episode is brought to you by ATTN Agency and Omnisend.***

In the first part of this episode, we interview Brooke Travis, CMO of Parsley Health. Parsley Health is a healthcare brand that provides personalized doctor-led care and support for chronic conditions, online or in-person.

Parsley Health, as Brooke describes, is the "investigative journalist" of medicine. They use your data, such as genetics, and ask why, why, why. Brooke goes on to share, that "Without the data, without being steeped in the actual information about what's going on with you, you're just making generalizations about people.”

Join Ramon Vela and Brooke as they breakdown the inside story of Parsley Health.

In part 1, we discuss The ripple effect of the pandemic; Informal poll - reflecting on 2020, what matters most to you; How she sees her job as a marketer; The innovation that's coming to healthcare; Why Parsley exists; What role data plays at Parsley; Why she joined and what attracted her to Parsley Health; and much more.

For more on Parsley Health, visit: https://www.parsleyhealth.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

****This episode was brought to you by ATTN Agency and Forum Brands.

For any photographer looking to add some color to your camera while protecting it during those late-night shoots, CAMSKNS is at your rescue.

Whether your poison's Nikon, Canon, or Sony, Colin provides a fun looking skin designed to look great and protect your camera from any scratches or dirt that may cause damage.

In today’s episode, we sit back down with Colin Dougherty, Founder & CEO of CAMSKNS. Like all entrepreneurs, creating the brand wasn’t easy, but with his other photographer friends’ support, they made a product that works.

Tune in to listen to Ramon Vela and Colin discuss CAMSKNS on The Story of a Brand.

In part 1, Colin discusses Going full time with your side hustle; Working with manufacturers; Seeing your product in real life for the first time; Perfecting the packaging for your customer experience; Being Customer-centric; Running a DTC brand; and much more.

For more on CAMSKNS, visit: https://www.camskns.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

****This episode was brought to you by ATTN Agency and Forum Brands.

We’re dedicating this one to all of our photographers, whether you’re professional, freelance, or doing it for the fun of it.

In the first part of this Feature, we’re covering CAMSKNS, a brand dedicated to giving your camera as much personality as you do. We sit down with Colin Dougherty, CEO, and Founder of CAMSKNS, to talk about his journey.

Starting as a freelancer, “you’re always looking for the next job” and “you’re always looking for the next gig,” Colin mentions. Although through his brand, “I saw it as an opportunity where I could potentially make something a lot larger than just myself.”

Tune in today to meet Colin and how he became the founder of CAMSKNS.

In part 1, Colin discusses CAMSKNS and what it is; Colin’s journey to creating CAMSKNS; Differentiating your product from others; Product testing with your friend group; Gaining the courage to make your product come to life; and much more.

Join Ramon Vela and Colin as they discuss CAMSKNS on The Story of a Brand.

For more on Camskns, visit: https://www.camskns.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

***This episode is brought to you by ATTN Agency and Omnisend.***

On today’s episode of Story of a Brand, we sit back down with Alex Kopco, COO and co-Founder of Forum Brands.

In four steps, Forum Brands provide entrepreneurs and owners with the most efficient and lucrative way to sell their businesses.

First, you share your story and the details of your business. Then Forum Brands provides you an offer. Followed by the next step, where you both iron out the details. Finally, you, the seller, cash out.

As Alex mentions, Forums starts with “a small business” with “a ton of potential,” adding their experience and expertise to “build something great.”

In part 1 of this Feature, we discuss Believing in the brand; Delving into that first conversation between Forum and the brand; What onboarding looks like at Forum; Working out marketing strategies; The keys to success with Forum; Advice to future sellers; and much more.

Join Ramon Vela and Alex as they discuss Forum Brands on The Story of a Brand.

For more on Forum Brands, visit: https://www.forumbrands.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/