The Story of a Brand Show

In the first part of this Feature, we interview Emily Griffith, Founders & CEO Lil Bucks. Lil Bucks is a food company that makes snacks out of sprouted buckwheat, a really healthy superfood.    Emily spent some time in Australia, and buckwheat snacks are ubiquitous over there. She revels in the fact that buckwheat adds great texture to any meal, it’s healthy for you, and it makes you feel fuller. This combination of features makes it the perfect snack in her book. Growing up, Emily was creative and never really fit the mold of a standard office. She now realizes that feeling was the entrepreneur's side of her shining through. In Part 1, we hear about Emily’s background in the business world, the influence that her time in Australia had on her life, and the early stumbles of starting her own business.   Join us while Ramon Vela interviews Emily and listen to her share the inside story. For more on Lil Bucks, visit: https://www.lovelilbucks.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In this second part of this Feature, William Uecker, Co-Founder of CartText, shares with us that through CartText, businesses can save those purchases lost to cart abandonment while also adding a personal touch. Whether your company wants to present a more professional touch or a more relaxed persona, CartText will provide live agents to help you perfect your image while putting the customer first. With the use of SMS text messages, the agents will aid your company with cart abandonment recovery, subscription help, and billing-related issues. CartText rebuilds the connection between a brand and the consumer to restore loyalty and personality that might’ve been lost due to digitization. So please take a listen as we discuss SMS text strategies and how to build a profitable business.   In part two, William discusses; Discussing personalization; Molding the modern brand through your image; Talking about the use of SMS text message in the marketing world; William’s journey through entrepreneurship;  William’s strategy on working "backward"; Advice for future entrepreneurs; The details and integration process; Future of CartText; And so much more.   Join us while Ramon Vela interviews William in this episode and listen to him share the inside story. For more on CartText, visit: https://carttext.com/ Visit our advertisers: CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB

In this first part of this Feature, William Uecker, Co-Founder of CartText, talks about the impact that personalization truly has in the e-commerce world. Through tech evolutions, digitalization has seemingly distanced personal interaction. Kiosks are automated, self-checkouts are more prevalent, and the buying experience has almost completely turned digital. Although with CartText, it creates a blend of the new wave digital commerce environment and that old school tradition of interacting with the real people. William Uecker, CEO of CartText, explains to us the experience of using the program. CartText is a software that utilizes the personalization of SMS text messages for abandoned cart recovery by using live agents. Check out the episode to hear how to fully utilize the power of real people with CartText and the use of SMS text.  .  In part one, Carter discusses; Who is CartText and how it works; Why personal interaction trumps tech bots; Evolving with SMS text; Interacting with the consumer to save your cart abandonment; Personalizing CartText for your company; Using live agents versus AI software; And so much more.   Join us while Ramon Vela interviews William in this episode and listen to him share the inside story. For more on CartText, visit: https://carttext.com/ Visit our advertisers: CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB

In this Feature, Carter Waugh, 11-year old first-time Entrepreneur & Co-Founder of Critts - For All Critters, talks about his journey building a shoe brand that he originally started when he was eight. After experiencing technical difficulties with his regular sandals, Carter realized there was a need for a new type of sandal that adapts to every activity. Whether you’re on vacation or gardening in the yard, Flip-Critts solve the issue of wanting a more durable and breathable shoe. Not only is it created to be durable, but it’s also innovative as it is biodegradable and eco-friendly made with synthetic leather. Listen in as we join the amazing Carter Waugh on his journey to releasing Critts.    In this episode, Carter discusses: Introducing Carter Waugh; The origins of creating Critts; Working on your patent; Discussing the importance of protecting your intellectual property; Marketing your shoe; Family and friend reactions to creating a company; Finding a manufacturer; Adapting to the obstacles with shoe designs and manufacturing; The purpose of Critts; The future of Critts; The meaning behind the company name; Introducing the program Critts Cares; Carter’s advice for entrepreneurs; And so much more.   Join us while Ramon Vela interviews Carter in this episode and listen to him share the inside story. For more on Critts, visit: https://www.critts.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Michael Sharon, Co-Founder of Taika, we talk about “stealth health.” Stealth health is the concept of creating something that tastes great while also providing the body with the nutrients it needs. As Michael explains, they’ve created a type of “trojan horse” for caffeine drinkers by utilizing ingredients such as oat milk and functional mushrooms. Not only does it taste great with health benefits, but each of the three drinks actually contains ingredients that work in favor of focus, calming properties, clarity, energy, and immunity.    In part two, Michael discusses The health benefits of Taika; COVID impacts on the health community;  Adapting your company to the global pandemic; Talking details on the ingredients in Taika drinks; Explaining the adaptations of creating Taika; Describing the functional stack of the drinks; Where to reach Taika; and so much more.   Join us while Ramon Vela interviews Michael in Part 2 of this episode and listen to him share the inside story. For more on Taika, visit: https://taika.co/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the First part of this Feature, Michael Sharon, Co-Founder of Taika, tells us that as entrepreneurs, we more than most know that early morning wake-ups or staying up all night eager to finish a project couldn't be possible without a cup of coffee. One cup turns to two turns to maybe three if you’re daring. On the other hand, copious amounts of caffeine could begin to negatively affect the body, which is why there are other solutions such as Taika. Taika is a perfectly calibrated drink to soothe the caffeine craving while simultaneously providing healthy supplements that your body loves. As Michael puts it, “Taika is coffee that accentuates reality.”    In part one, Michael discusses The difference of Taika; The origins of Michael’s journey to creating Taika; Building a company based on your love of coffee; The intricacies of a calibrated caffeine drink; Talking supplements and Stealth Health; and so much more.   Join us while Ramon Vela interviews Michael in Part 1 of this episode and listen to him share the inside story. For more on Taika, visit: https://taika.co/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Colby and McKenzie Bauer, co-Founders of Thread Wallets, continue the conversation about their minimalist wallet company, ThreadWallets. The duo pulls back the curtain into their personal lives. Colby talks about the struggles he grew up with. He matured in a house of alcoholism, but it shaped him into who he is now, and he learned valuable lessons along the way. As the couple grew together, so did their brand. They reinforced how difficult relationships and business is – especially when you’re working on them both simultaneously. Colby outlines that struggling during the process makes the reward even more fulfilling and worthwhile. These two believe in constantly adapting their company and answering the calls from the market. With their new product launches of a Chapstick holder and lanyard, they help fill gaps in the market. They recount how the initial product launch was a fun, quirky product, but they’ve seen their brand expand as they add complementary products to their lineup. In part two, Colby and McKenzie dive into their childhood, the importance of family, and mental health issues in the workplace. Join us while Ramon Vela interviews Colby & McKenzie in Part 2 of this episode and listen to them share the inside story. For more on Thread Wallets, visit: https://www.threadwallets.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Colby and McKenzie Bauer, co-Founders of Thread Wallets,  the innovative wallets that are low-profile, efficient, and look great. They are aiming to drive the market away from bulky and unflattering wallet alternatives. It all started with a lost wallet in Hawaii. They shopped for a replacement wallet but couldn’t find anything that was minimalist and expressed who they were. In the meantime, they were using a rubber band as a make-shift wallet. That’s when it hit them. The idea of ThreadWallets’s flagship product and the idea behind the brand was born. They decided that they would work on this project for 6 months and see what happens. They highlight the importance of their relationship as the company grew, and how impactful their marriage was on the brand. In Part One, we hear Colby & McKenzie Bauer speak about the initial idea, how their relationship grew along with the brand, and how their personal beliefs and values are sewn into the fabric of their company.   Join us while Ramon Vela interviews Colby & McKenzie in Part 1 of this episode and listen to them share the inside story. For more on Thread Wallets, visit: https://www.threadwallets.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Matthew Klein, CEO of Backbone PLM, shares more on his SaaS platform that helps brands design, develop, and collaborate their product design and creation and digitize their supply chain process in one tool. Matthew explains that Backbone also helps brands meet the demand of conscious consumers. These are consumers who demand that products use better ingredients, sustainable packaging, and supply chain, use fewer resources, and so on. By digitizing your supply chain and using a collaborative all in one place platform with your people, manufacturers across the globe, Backbone ensures your products are made correctly.    In part two, Matthew discusses: How Backbone helps you understand "wastage"; The various tools of backbone - sizing, line sheet reports, utilization tools, etc.; How Backbone changes how brands deal with data; Makes creating a "tech pack" easier;  How Backbone ensures products are made correctly, Why you should build products that last; Advice for brands; Advice for entrepreneurs; What type of brands work with Backbone; and much more.    Join us while Ramon Vela interviews Matthew in Part 2 of this episode and listen to him share the inside story. For more on Backbone PLM, visit: https://backboneplm.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Matthew Klein, CEO of Backbone PLM, shares a simple fact at the center of a DTC brand's success: the product. The key take away from this is that the "end consumer drives the supply chain of getting the product made."  The consumer wants you to focus on more complex packaging, materials, ingredients, sustainability, wastage, and so on. And that's where Backbone comes in, providing a single source of truth for all product details from design to production. It's an all in one "design, product development, and collaboration tool. Here's their story.   In part one, Matthew discusses: Who is Backbone; Why we're now in a DTC economy; How the end-user drives the supply chain; Why Backbone is focused on the first mile with brands; How Backbone helped brands work remotely during the pandemic shutdowns; Matthew's Entrepreneurial advice; Why creating momentum in your business will help you get through tough times; and much more.    Join us while Ramon Vela interviews Matthew in Part 1 of this episode and listen to him share the inside story. For more on Backbone PLM, visit: https://backboneplm.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB