The Story of a Brand Show

In the second part of this Feature, Brendan Nugent, CEO of Adrenaline, shares more about the gifting platform for people looking for blood-pumping adrenaline-raising experiences.  In this episode, Brendan breakdown the experience from one of their partners, iFly, and how it feels to float in a wind tunnel. Basically, unlike any ride that you've been on. He also shares what experiences have been most popular during the pandemic and what experience would be available as the season changes, whether it is flying in a wind tunnel or catching a passenger-side ride on a military Jet; no need to look further than the Adrenaline platform.    In part two, Brendan discusses The iFly experience; What's been popular during the pandemic; Focusing on Corporate Benefits and remote workers; Using travel points to pay for experiences; What coming during the winter months; and much more.   Join us while Ramon Vela interviews Brendan in Part 2 of this episode and listen to him share the inside story. For more on Adrenaline, visit: https://www.adrenaline.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Brendan Nugent, CEO of Adrenaline, tells us that there is no easier and safer way to gift yourself or friends a blood-pumping experience like skydiving, INDY Race Car driving, Zip-lining, or helicopter rides than to use the Adrenaline platform. He shares the two sides of the platform with us, from helping over 400 small businesses sell their experiences (really critical during this pandemic) and engaging consumers/adrenaline junkies with amazing activities. If you're looking for something safe for yourself, group of friends, and regional (within driving distance), look no further than Adrenaline.com.    In part one, Brendan discusses: What is Adrenaline; How they're helping over 400 small businesses survive the pandemic; How consumers are turning to small regional experiences to stay safe; How they pivoted from travel agency to gifting platform; What a typical experience is like for the consumer; What they're doing to keep people safe; describing the iFly experience, and more.    Join us while Ramon Vela interviews Brendan in Part 1 of this episode and listen to him share the inside story. For more on Adrenaline, visit: https://www.adrenaline.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Aaron Spivak, Co-Founder of Hush Blankets, tells us how the pandemic affected the brand. Essentially, stress skyrocketed during the shutdown and lots of people purchased the Hush Blanket to help them. Why? In effect, it was the countless hours they put in obsessing about the product's science and effectiveness. They realized that this product was more than just another blanket. It was going to change the way you sleep. It would unlock your full potential in terms of your brain, energy, and more while helping reduce stress and anxiety. In part two, Aaron discusses: - How their blanket unlocks your full potential; - Why the science behind the product is so important; - Why they are a problem-solution brand; - Why he sends out 100+ text to customers per day; - Why people feel bad that their friends don't have one; - How the pandemic allowed entrepreneurs a way out of bad businesses; - And so much more that we can list here on entrepreneurship so please listen if that's your cup of tea.   Join us while Ramon Vela interviews Aaron in Part 2 of this episode and listen to him share the inside story. For more on Hush Blankets, visit: https://hushblankets.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Aaron Spivak, Co-Founder of Hush Blankets, shares with us the story of building Hush Blankets, a premium weighted blanket brand that helps you reduce stress and fall asleep faster. He begins by taking us on his journey from dreaming of being a professional hockey player to building a party bus business and doing up to 1400 proms per year, all while he was in high school. He also talks about his first and ongoing, business Revitasize and how that led to Hush Blankets. Along the way, he describes the milestones and challenges, such as deciding to go to college or be an entrepreneur or appearing on Dragon's Den (Canadian version of Shark Tank), where his pitch has become legendary (watch it here) and more. Here's the rest of his story.     In part one, Aaron discusses: Who is Hush Blankets; His journey; The party bus business; Should you go to college; Are entrepreneurs made or born; The best way to know if you're an entrepreneur; Why providing way more value is key; Why a weighted blanket; Why your business is your baby, and that's why you give it everything you have; And so much more.   Join us while Ramon Vela interviews Aaron in Part 1 of this episode and listen to him share the inside story. For more on Hush Blankets, visit: https://hushblankets.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Blu Atwood, CEO & Co-Founder of Textual, tells us that Textual is a marketing platform centered around the ease and intimacy of the text message. As Blu mentions in the episode, “there’s a digital gap” in the e-commerce marketing world. Despite the recent shift to online, there are still a lot of companies that are missing or struggling with their digital presence. Not only is Textual ready to consult with new companies making their entrance into the digital world, but Blu believes that any "retail clients” could genuinely “benefit from Textual's mobile innovation.” Plainly stated when consumers shop using Textual the friction is eliminated and the brand can maximize its ROI.   In part two, Blu discusses: Using text as an application, Mobile innovation through text message, Discussing subscriber management, Email to Text marketing differences, The importance of implementing text into your digital marketing strategy; And so much more.   Join us while Ramon Vela interviews Blu in Part 2 of this episode and listen to him share the inside story. For more on Textual, visit: https://www.textual.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Blu Atwood, CEO & Co-Founder of Textual, shows how they are cutting out the middle man out altogether. Ultimately, Blu is innovating the personal relationship between consumer and company bringing a whole new meaning to “direct to consumer.” Textual, in the words of Blu, is an “intelligent product messaging platform via text.” Many companies use text messages as a form of reminder or promotion link that funnels consumers back to a website. Instead, with Textual, customers could purchase products directly through text without the need for a separate app or site. Through Textual, shopping becomes as easy as replying YES.   In part one, Blu discusses: What a text message marketing platform entails; Origins of Blu’s e-commerce experience; The details of Textual; Buying through the convenience of text; The impact of creating a messaging platform between customer and company; The onboarding process at Textual; Talking about marketing metrics; And so much more.   Join us while Ramon Vela interviews Blu in Part 1 of this episode and listen to him share the inside story. For more on Textual, visit: https://www.textual.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

n the second part of this Feature, Alex Houg, Co-Founder & CEO of ACTIV, tells us that ACTIV truly loves to partner with the brands they work with. No matter what the obstacle, they will help you through the challenges. Throughout the episode, Alex shares a lot of insights that would be helpful for any e-commerce brands from strategic to tactical. If you’re looking for a company that’s truly passionate about finding the right mindset as well as the right calculation and strategies to help you scale, ACTIV might be the partner for you. Here's the rest of the story.  . In part two, Alex discusses The experience of partnering with ACTIV; Finding the best traffic source; Determining the right business goals; The best product-market fit; Optimizing the customer journey; Discussing the first quarter of 2021; Building back up plans; And so much more.   Join us while Ramon Vela interviews Alex in Part 2 of this episode and listen to him share the inside story. For more on ACTIV, visit: https://www.weareactiv.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Alex Houg, Co-Founder & CEO of ACTIV, tells us how to best get ahead of the game during the COVID holiday season. As a brand owner focused on your e-commerce channel, it’s no secret that the digital marketing environment has changed. Whether your company is stressing over an inventory, or fine-tuning your marketing stack, or struggling to optimize your offers to a segment of your audience, ACTIV is here to partner with your brand and help you scale your business.     In part one, Alex discusses: Who ist ACTIV; COVID Implications; Strategic Marketing Tips for the Holidays; Testing your sales offers and making lists; Releasing the right promotions; Let’s talk mindset: changing your mindset to better your company; Removing your ego; And so much more.   Join us while Ramon Vela interviews Alex in Part 1 of this episode and listen to them share the inside story. For more on ACTIV, visit: https://www.weareactiv.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Jesse Kaufman, Founder & CEO of ShippingTree, continues to share with us the story of his e-commerce fulfillment company. He explains what the biggest trends in shipping DTC products will including hyper localization of inventory, inventory balancing, and what it's going to take for 3PL's and DTC Brands to succeed in the race for the optimal post-purchase experience for their consumers. Here's the rest of his story.   In part two, Jesse discusses: How they are enabling "Same Day Delivery" in metro cities; How they integrate with major marketplaces; How they control the entire process from the software to the warehouse; How they are obsessed with fine-tuning the post-purchase experience; The biggest trend in shipping DTC products; How to balance your inventory; How they help you work with Amazon, Walmart, eBay, and others; And so much more.   Join us while Ramon Vela interviews Jesse in Part 2 of this episode and listen to them share the inside story. For more on ShippingTree, visit: https://shippingtree.co/ Visit our advertisers: Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Jesse Kaufman, Founder & CEO of ShippingTree, tells us why he founded his e-commerce fulfillment company. When he had a clothing distribution brand and searched for a 3PL, he couldn't find what he was looking for. He envisioned a solution that was more attuned to what fast-growing DTC brands needed. So he created the kind of shipping company that he would have wanted. His overall goal was to reduce shipping costs for the brand while reducing transit times for the consumer. But, if he could make shipping innovative, cool, and sexy in the process, that would be a bonus. Here's his story.   In part 1, Jesse discusses: Who is ShippingTree; Why he's obsessed with the Post-Purchase experience; How they analyze shipping cost for brands; How he reduces cost while reducing transit times; Post-purchase advice for brands; Entrepreneurial advice; and so much more.   Join us while Ramon Vela interviews Jesse in Part 1 of this episode and listen to him share the inside story. For more on ShippingTree, visit: https://shippingtree.co/ Visit our advertisers: Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB