The Story of a Brand Show

In the second part of this Feature, Joshua Perez and Levi Tijerina, Co-Founders at Pedro & Tailor, continue our conversation about their brand Pedro & Tailor. Pedro & Tailor is a luxury brand redefining what it means to be luxurious. Their pieces are high-quality versions inspired by many things including their culture to classic fashion and other things you may already know and love. From coats to home goods, their pieces are designed to unite everyone despite all differences. With what we’ve taken from Josh and Levi, true value comes from family, celebration, and true passion.    In part two, Josh and Levi discuss: Creating the products; Finding the right manufacturer; Breaking traditional business sense; Enjoying the little things; Advice for future entrepreneurs; And so much more.    Join us while Ramon Vela interviews Josh and Levi in Part 2 of this episode and listen to them share the inside story of a brand. For more on Pedro & Tailor visit: https://pedroandtailor.com/ Visit our sponsors: Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the first part of this Feature, Joshua Perez and Levi Tijerina, Co-Founders at Pedro & Tailor explain how they are truly redefining luxury that’s accessible to everyone despite cultural backgrounds. Josh and Levi, are two creative minds deeply in love with the notion of "living a life of wonder" and that includes their culture. Through their products, branding, and overall imagery of their site, it all creates an environment where you can be truly attached to living life. Starting off as two photographers, becoming clothing retailers wasn't exactly the end goal, but through their passions, they fell into a brand that truly allowed them to be creative while having the ability to honor their past. Listen in as Josh and Levi talk about how the stars aligned and they knew, it was time to start a business.   In the first part, Josh and Levi discuss: Who is Pedro & Tailor; Josh and Levi’s growth and journey; The meaning behind Pedro & Tailor; Building the foundation of the company; Gathering and sharing stories of the culture; And so much more.    Join us while Ramon Vela interviews Josh and Levi in Part 1 of this episode and listen to them share the inside story of a brand. For more on Pedro & Tailor visit: https://pedroandtailor.com/ Visit our sponsors: Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/sob

In the second part of this Feature, Mike Cangi, Co-Founder & Brand Director at United By Blue, continues to discuss the environment and United By Blue and how to create and support sustainable clothing. Through their work with the environment and fabric innovation, United By Blue is pushing boundaries and breaking that fast fashion mentality in order to create clothes that truly mean something. On top of all that United By Blue does, you could also purchase from other brands on their website as well that hold those same brand values & mission for being an eco-friendly, sustainable brand. Take a look and join the movement to create a cleaner world. Here's the rest of the story.   In part two, Mike discusses: Creating new challenges for your brand to go above and beyond; COVID Impacts and Delays; Fabric Innovation; Working on sizing and the importance of inclusivity; Products with Purpose and their role within United By Blue; It’s more than just a transaction; The details in the designs and the different types of products; Introducing the reusable line; Advice to other entrepreneurs; And so much more.    Join us while Ramon Vela interviews Mike in Part 2 of this episode and listen to him share the inside story of a brand. For more on United By Blue visit: https://unitedbyblue.com/ Visit our sponsor: Retention Science - RetentionScience.com

In the first part of this Feature, Mike Cangi, Co-Founder & Brand Director at United By Blue, introduces us to his sustainable clothing brand, United By Blue. As Mike explains the “Blue” in the company name is more than just a color. It represents the ocean and their collective passion to save our environment, specifically the oceans that are being tarnished by single-use plastics. United By Blue sees this damage and is determined to fix it by creating sustainable, fashionable apparel. Not only is their clothing eco-friendly, but with every purchase made they promise that they will remove one pound of trash from oceans and waterways. As Mike is proud to announce that through this promise they have been able to remove “about three million pounds of trash.” Buying from United By Blue isn’t only a fashion statement, it’s a chance to join a movement.    In part one, Mike discusses: United By Blue and what they do; Discussing their love for the environment; Building a company that has an impact; The Origins of United By Blue; Blending company action with every transaction; Greenwashing, what it is, and why it could be harmful; And so much more.    Join us while Ramon Vela interviews Mike in Part 1 of this episode and listen to him share the inside story of a brand. For more on United By Blue visit: https://unitedbyblue.com/ Visit our sponsor: Retention Science - RetentionScience.com

In the second part of this Feature, Jennie Yoon, Founder & CEO at Kinn, talks about her brand Kinn. As a founder during the pandemic, times were hard, as they were for many of us. Jenny Yoon shows us the positive side effects of being truly transparent. Not only does the jewelry stay true to their motto of transparency, but Jenny stays true to her role as a jeweler, entrepreneur, and overall friend of her community at Kinn. Whether you’re in the mood for some gorgeous hoops or looking for more necklaces to layer on with each piece, you’ll really become apart of a family & community that is timeless at Kinn.    In part two, Jennie discusses COVID Impacts in the jewelry world; Building a relationship with your customers during a pandemic; Depending on your community to help you through tough times; The intricacies of creating jewelry; The upkeep of business after creating some traction; Working with vintage pieces; Becoming an online retailer; And so much more.    Join us while Ramon Vela interviews Jennie in Part 2 of this episode and listen to her share the inside story of a brand. For more on Kinn visit: https://kinnstudio.com/ Visit our sponsor: Retention Science - RetentionScience.com

In the second part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, dives into the world of digital marketing. With a mix of fast-talk and true passion for the work, Nii gives us his commentary on how to best market your brand for the present while utilizing valuable data for the future. As Nii approaches this, he doesn’t just think about what’s going on right now in e-commerce. His big picture question is “when it's the Super Bowl in twenty, twenty-five, how are people going to buy (and have delivered) their food or snacks? What will that process look like?” This mindset is what drives Tinuiti to be the leading independent marketing agency, it’s what makes it so unique. For any brand, looking for a fresh look into understanding the e-commerce environment, take a look at Tinuiti. Here's the rest of the story.   In part two, Nii discusses Learning to read the changes in e-commerce; The power of Wal-Mart and how they utilized their website; How the internet changes every day; A consumer’s personal tie to your product; Updating the mainstream for your modern consumer; Why data is so valuable; And so much more.    Join us while Ramon Vela interviews Nii in Part 2 of this episode and listen to him share the inside story of a brand. For more on Tinuiti visit: https://tinuiti.com/Ramon Visit our sponsor: Retention Science - RetentionScience.com

In the first part of this Feature, Jennie Yoon, Founder & CEO at Kinn, comes on the show today to share her story of creating Kinn. After a tragic incident happened, Jenny Yoon and her family lost their priceless and near irreplaceable heirlooms. Anyone who’s saved a watch or family engagement ring understands the pure beauty that it holds in capturing nostalgia. Jenny Yoon especially understands this as she talks about how “jewelry is more than an accessory … it’s a time machine...”  With every purchase at Kinn, it’s a purchase for a quality ring and memories that are going to last lifetimes.     In part one, Jennie discusses Who is Kinn; Jenny’s Journey into Creating Kinn; Re-finding your career path and figuring it out; The early challenges of growing a business in a competitive space; Pricing and marketing in the jewelry world; Marketing your company and making it work; Advice for all young entrepreneurs; And so much more.    Join us while Ramon Vela interviews Jennie in Part 1 of this episode and listen to her share the inside story of a brand. For more on Kinn visit: https://kinnstudio.com/ Visit our sponsor: Retention Science - RetentionScience.com

In the first part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, shares an in-depth discussion about digital marketing. Representing Tinuiti, Nii Ahene, Chief Strategy Officer, discuss what it means to be the largest independent performance marketing agency. Now at first impression, our listeners have to know Nii Ahene is not a psychic, although that’s what Tinuiti seems to offer with Nii’s experience. With an expansive understanding of e-commerce, Tinuiti is here to help its clients fully understand the digital marketing world in order to best utilize its capabilities. As Nii explains, social media “is not what it was 10 years ago” and it’s definitely “not what it’s going to be in 10 years.” Tinuiti is here to help you understand the now so that you could adapt for the future. Here's his story.    In the first part, Nii discusses Tinuiti and what the do; The Journey of Nii Ahene; Economic impacts of the stimulus; Being a conscious investor and getting the most out of your dollars; Learning the social media ecosystem; The changing of retail shopping seasons; Getting used to the e-commerce environment; Q4 advice for e-commerce brands; And so much more.    Join us while Ramon Vela interviews Nii in Part 1 of this episode and listen to him share the inside story of a brand. For more on Tinuiti visit: https://tinuiti.com/Ramon Visit our sponsor: Retention Science - RetentionScience.com

In the first part of this Feature, Braden Parker and Kevin Reid, Co-Founders of Casca Design, tells us that when growing up, there was always a pressure to have the coolest shoes, keep up with the trends, even if they didn’t last that long. Now that they're older that’s never gonna be a bad thing, especially with Casca shoes. Casca shoes remain innovative, comfortable, and stylish. With several colors to choose from, these 3D printed shoes will never go out of style as Braden Parker and Kevin Reid have said they’re the shoes “that are meant to last for years.” The two co-founders have not only created stylish comfort but they’ve innovated that idea with the 3D printer. With the Foot B3D, the sole system of your shoes could be customized to the individual foot creating maximum comfort and ultimate endurability. No matter what age you may be, Casca shoes help the everyday consumer recognize the importance of good orthotic support.    In part two, Braden & Kevin discuss The Design of the shoe; The Sole System; The target market; The Orthotic support; Marketing to two near opposite demographics; Distribution Plans; What is the foot b3d; Expressing the journey; And so much more.    Join us while Ramon Vela interviews Braden & Kevin in Part 2 of this episode and listen to them share the inside story of a brand. For more on Casca Design visit: https://casca.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com

In the first part of this Feature, Braden Parker and Kevin Reid, Co-Founders of Casca Design, tell us about creating the shoe that lasts for years. High-quality tech shouldn’t just be for marathon runners but for the everyday person running to the office every day rain or shine. Whether it’s rainwater damage or the constant walking tears, Casca is dedicated to bringing quality shoes for your every day. Not only is getting into the shoe game hard with preexisting brands and popularity, but Casca was also out to create the ultimate shoe. The perfect design to lessen the number of shoes needed while adding to functionality and comfort. So listen in as Braden and Kevin talk about breaking the stigma of uncomfortable shoes as they achieve the impossible.    In the first part, Braden & Kevin discuss: What is Casca; The origins of the Co-Founders; The details of the perfect everyday shoe; Prioritizing functionality; COVID Impacts; Buying a shoe that lasts; Getting over start-up complications and building off of them; The Yin and Yang of Casca; The importance of bringing something new to the market; And so much more.    Join us while Ramon Vela interviews Braden & Kevin in Part 1 of this episode and listen to them share the inside story of a brand. For more on Casca Design visit: https://casca.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com