The Story of a Brand Show

In the second part of this Feature, Dr. Pooneh Ramezani, Co-Founder at Dr. Brite, continues sharing the story of building her unique brand dedicated to manufacturing highly effective and clean ingredient products that are safe for the entire family. She shares her learnings and advice from building her brand. She also discusses her channel strategy and why they do lots of typical brand functions in-house such as manufacturing, shipping, customer care, and more. She says, "it's about quality assurance" and to put it bluntly, she simply doesn't trust other places with the customer experience which for her is number one. Here's the rest of her story.   In part two, Pooneh discusses: Why your job as a brand owner is to protect the brand; Why you can't and shouldn't be everywhere if quality, customer experience, and messaging are important;  Why she doesn't go all-in with Amazon; Why you should look at all channels and determine whether it benefits your brand now and in the future; Tour of Dr. Brite products; The vision and future of Dr. Brite; Why they constantly survey customers; And so much more.    Join us while Ramon Vela interviews Pooneh in Part 2 of this episode and listen to him share the inside story of a brand. For more on Dr. Brite visit: https://www.drbrite.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the first part of this Feature, Dr. Pooneh Ramezani, Co-Founder at Dr. Brite, shares the story of building her unique brand dedicated to manufacturing highly effective and clean ingredient products that are safe for the entire family. She tells us what it was like to go from dentist to founder of a brand and all the challenges in between. She also discusses the challenges of using clean effective ingredients and not cutting corners, all while becoming a certified B-Corp. As Pooneh says, "it's a challenge but what you put in your mouth or in your body or have in your home with your family really matters". This is why she is such a proponent of transparency of ingredients. Here's her story.   In part one, Pooneh discusses: Who is Dr. Brite; Why they started the brand; How cancer and her nephew eating toothpaste played a part in motivating the founders; Why what you use in your home, really matters; The challenges of starting a brand; Why consumer preferences are trending toward clean ingredients; Why packaging matters as well; Why making their products affordable and within reach of every family is part of their mission; And so much more.    Join us while Ramon Vela interviews Pooneh in Part 1 of this episode and listen to him share the inside story of a brand. For more on Dr. Brite visit: https://www.drbrite.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the second part of this Feature, Richard Bao, Founder at NEOCLASSICS, continues sharing the story of his Los Angeles-based brand that features original message-driven artworks and with a goal of cultivating conscious minds. He tells us what "ethically and locally" means to him and why it is so important to build a community of suppliers, manufacturers, and sowers. He also shares the messages hidden and not so hidden in his clothing & designs. Here's the rest of his story.   In part two, Richard discusses: What ethically and locally means to him; How the creative process works in designing their clothes; Why bing "unbound" is so important; The benefits of doing things locally in the time of COVID; How he was able to pivot prior to COVID; The messages in the designs; The his tagline is so personal; And so much more.    Join us while Ramon Vela interviews Richard in Part 2 of this episode and listen to him share the inside story of a brand. For more on NEOCLASSICS visit: https://neoclassics.org/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the first part of this Feature, Richard Bao, Founder at NEOCLASSICS, shares the story of his Los Angeles-based brand that features original message-driven artworks and with a goal of cultivating conscious minds. He shares how he was financially successful yet emotionally and soulfully miserable at his finance job. So in the midst of the worst financial recession in current times, he left his job to start a brand for people who want to live a conscious lifestyle and mentality. Here's his story.   In part one, Richard discusses: Who is NEOCLASSICS; Why the brand is a manifestation of his beliefs; Richard's origin story; Why we're seeing the rise of the "conscious consumer"; Why creatives have such a hard time in business; Brand building advice for Creatives & Artist; How to stay emotionally balanced - "Never too high, Never too Low"; And so much more.    Join us while Ramon Vela interviews Richard in Part 1 of this episode and listen to him share the inside story of a brand. For more on NEOCLASSICS visit: https://neoclassics.org/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the second part of this Feature, Justin Buckley, Co-Founders & Partner of ATTN Agency, continues to share tips and advice on making your brand's holiday sales successful and profitable.    In part two, Justin discusses: What's working and not working; Why its never been easier and harder to build a brand; Why you must own your customer's data; Attribution - a big challenge for Brands; How to discover why a customer engages; Why you should look at each channel as if they are competing against each other;  Why SMS is disruptive and should you use it; And so much more.   Join us while Ramon Vela interviews Justin in Part 2 of this episode and listen to them share the inside story. For more on ATTN Agency, visit: https://www.attnagency.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, Justin Buckley, Co-Founders & Partner of ATTN Agency, reveals the insider performance marketing tips that his agency uses to generate millions of dollars of revenue for his clients. He also discusses what performance marketing means to ATTN and what their commitment and goals are for their clients. In this special edition, learn what you should focus on, do, and expect for this historic holiday season.    In the first part, Justin discusses: Who is ATTN Agency; What is their mission and goals for clients; What you need to do this holiday season (starts around 13:32); Why blue-chip retailers will flood the ad markets; What will the elections mean to your ad cost; Why you need to start earlier this year; The right way to discount; What another stimulus means to e-commerce; and so much more.   Join us while Ramon Vela interviews Justin in Part 1 of this episode and listen to them share the inside story. For more on ATTN Agency, visit: https://www.attnagency.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

Note: The audio quality is spotty but the wisdom is real

In the second part of this Feature, Luke Christianson and Avery Henderson, Co-Founders at Marco Ice Cream, continue sharing the story of their unique disruptive ice cream brand. They remind us that there are the "Thursday-Night" sweat pants ice cream and then there's the "Friday-Night" dinner party ice cream, which includes Marco Ice Cream, that you want to share with your friends as part of a four-course meal. More than anything, both co-founders want to introduce you to spices and flavors that are different than anything you would have imagined in ice cream but are chef-approved. Here's the rest of the story.   In part two, Luke and Avery discuss: How they use "Marco" as a character to help tell their story; Why they belive their opportunities for collaboration are unlimited;  How Anthony Bourdain inspired them to seek out flavors from foreign lands; The different ways customers are eating Marco Ice Cream; What Flavors are the Founder's favorites; Why their spicy flavors work so well; And so much more.    Join us while Ramon Vela interviews Luke and Avery in Part 2 of this episode and listen to them share the inside story of a brand. For more on Marco Ice Cream visit: https://www.marcoicecream.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the first part of this Feature, Luke Christianson and Avery Henderson, Co-Founders at Marco Ice Cream, tells us how they loved traveling and tasting new flavors from around the world. They also loved ice cream and wanted to combine the unique spices and flavors they discovered on their travels and create a unique ice cream worthy of most finicky chefs and foodies.    In part one, Luke and Avery discuss: Who is Marco Ice Cream; The origin story; Why they are at the center of Cuisine & Travel; How the pandemic affected their Brand; How they choose Flavors; Why it tastes so good; Why they strive to make flavors Chef's would love; How to position a Foodie-based brand; The most important ingredient in dairy-based ice cream; How they chose the Aztec Chocolate flavor and why it's Ramon Vela's favorite; And so much more.    Join us while Ramon Vela interviews Luke and Avery in Part 1 of this episode and listen to them share the inside story of a brand. For more on Marco Ice Cream visit: https://www.marcoicecream.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the second part of this Feature, Moody Nashawaty, Partner & Chief Strategy Officer at MuteSix, goes into more detail on the potentially historic Holiday season for e-commerce Direct-to-Consumer (DTC) brands. He explains why you "must" own your own data. Why DTC brands should use their scrappy-ness to move customers through the funnel and more.    In part two, Moody discuss: How brands can own their data; What it means that more Boomers are moving to e-commerce; The e-commerce Holiday Playbook (starts at 13:11); Why you should expect and plan for shipping delays; Why the elections will cost you (in ad cost); Why you should acquire customers before the holidays; How to do discounts/promotions correctly; Why marketplaces, Walmart, and Amazon; and so much more.    Join us while Ramon Vela interviews Moody in Part 2 of this episode and listen to him share the inside story of a brand. For more on MuteSix visit: https://www.mutesix.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob

In the first part of this Feature, Moody Nashawaty, Partner & Chief Strategy Officer at MuteSix, shares stories of the early "scrappy" days of MuteSix. He recounts how they started with a direct response video by generating nearly $1 million in revenue for a client. He also tells the "ButterCloth Shark Tank" success story and what happened when they showed up at the TV studios with Metta World Peace. Moody also shares big picture trends that e-commerce DTC brands should be watching and why. He also breaks down the Buttercloth digital strategy and more.    In part one, Moody discuss: Who is MuteSix; Moody's origin story, The early days of MuteSix, How they generated $1m in direct response video; The Buttercloth Shark Tank Story; Why you should always take a Shark Tank deal and why; Breaking down the Buttercloth digital strategy; Biggest Trends in DTC;  Why you should own your Data; And so much more.    Join us while Ramon Vela interviews Moody in Part 1 of this episode and listen to him share the inside story of a brand. For more on MuteSix visit: https://www.mutesix.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob