What’s stranger than a story about people stuffing ferrets down their pants? How about that story leading the writer to create one of the largest, most successful digital media companies, ever. When Outside published The King of the Ferret Leggers, by Don Katz, more than 30 years ago, it became an instant classic and is now considered the funniest story Outside has ever published. But what people don’t know is that writing the piece began a long, strange journey that ended with Katz founding audio giant Audible.

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