If you are in marketing, communications or management at an electric utility or telecommunications company, this conference is for you. Spend a few minutes learning about the great sessions the WordSouth team has lined up for StoryConnect: The Conference 2016.

Website: www.storyconnect.com/conference

Wilkes Communications is a progressive cooperative that is blazing new trails in the telecommunications industry. This interview with CEO Eric Cramer begins with his take on the important of marketing, then explores the progress that can be accomplished by partnering with various institutions that serve a community.

Website: www.wilkes.net

TSTCI CEO Weldon Gray outlines the ever-increasing importance of marketing departments. He also previews some legislative issues affecting Texas telcos.

Website: http://www.tstci.org/

Russell Kacer outlines the transformation of Ganado Telephone into YK Communications. He also shares pointers from his TSTCI presentation on customer service.

Website: www.ykc.com

Sales incentives aren't just for sales people any more. At Big Bend Telephone, everyone from engineers to accountants has goals for the numbers of upgrades or sales they need to make each year — and they get rewarded for making those happen.

Website: http://www.bigbend.net/

Graphic designer Gabe Herrera shares what's hot in graphic design including styles, font and photo resources.

Website: http://www.hctc.net/en/home.html

What are marketing and customer service folks talking about in Texas? Toni Rivas, who moderated a roundtable discussions at the TSTCI Marketing, Account and Customer Service Conference in Austin shares with us her takeaways from the session.

Website: www.tdstelecom.com

Customers today have different needs and expectations than previous generations of customers, but just how different are they? In many cases, marketers will need to change their approach and the tools they use in order to reach them.

Website: https://www.chrsolutions.com/

What better way to underscore your telcos history in the community than with a museum? Tara Swirczynski discusses how Nortex leverages the Gene H. Fuhrman Memorial Telephone Museum to share its story.

Website: http://www.nortex.com/telephonemuseum

Sue Kelly, President and CEO of the American Public Power Association, spends her time advocating for the needs of Public Power in Washington, D.C. as well as “keeping away the bad.” In this episode, Kelly discusses a few current efforts of the APPA as well as the role of advocacy in general for utilities.

Website: www.publicpower.org