The Strand Review of Books

Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”

Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.

Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

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Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.

Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???

Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops.

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From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race.

Surprisingly, for a skeptic like me, I was convinced.

An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

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Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.

Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.

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Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.

With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses.

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“Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?

Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry.

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Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.

Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different.

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Welcome to Sandy Carter, author of the intriguingly titled AI First, Human Always, embracing a new mindset for the era of superintelligence. Sandy is the founder of Unstoppable Women of AI and W3, and COO of Unstoppable Domains – and formerly was with AWS and IBM among others.

Future Horizon – AI’s transformative path – is for me at least a bit of a mind-fry. If you have one message in a minute for listeners, what would it be?

Published by Wiley, AI First, Human Always is gripping stuff folks, and is available of course from Amazon and all good bookshops.

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Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making. Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not!

Published by Anthem Press, Strategic Thinking and Decision Making is available of course from Amazon and all good bookshops.

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Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth. Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess!

Published by Kogan Page, Community Building for Marketers is available of course from Amazon and all good bookshops.

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