Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.

Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.

The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?

The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity.

While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership?

Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualities

Thank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work.

Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.

Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.