Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world

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William Ammerman chats about his amazing book "The Invisible Brand," which ranges from AI to Aristotle, psychotechnology to Star Trek TriCorders!

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Carole Archer, Senior Customer Engagement Manager, Ricoh Europe, reviews Team of Teams by General Stanley McCrystal, and answers The Big Question: are there any genuine business lessons in a book like this? Yes, including the curious 'Lead Like a Gardner.' Listen in to know more, and buy the book https://www.amazon.co.uk/Team-Teams-Rules-Engagement-Complex/dp/0241250838/

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Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! Buy the book https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/

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Ten minutes with Brad Borkan talking about his book, co-authored with David Hirzel, "Audacious Goals, Remarkable Results." Brad explores what it takes to get things done even in the face of extraordinary diversity, looks at decision-making, and considers how the lessons may be carried over into business life. Buy the book https://www.amazon.co.uk/Audacious-Goals-Remarkable-Results-Resilience/dp/1945312149/

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Professor Peter Fader talks about the ideas and impact of his book The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/

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Author Gordon Glenister talks about the ideas and impact of his book Influencer Marketing Strategy: How to Create Successful Influencer Marketing. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259/

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Author Daniel Rowles talks about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/

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Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Data-Analytics-Strategy-Business-Results-Driven/dp/1398606057/

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Author Joe Federer talks about the high points and themes of his book The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/

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