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The Strand Review of Books
The Strand Review of Books episodes
- Right Kind of Wrong, with the author, Professor Amy EdmondsonAmy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success
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10 min - The Superpower of Small Teams, with the co-author, Brad BorkanAuthor Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more
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10 min - The Art of Statistics, with the author, Professor Sir David SpiegelhalterProfessor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician.
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10 min - High-Impact Content Marketing, with the author, Purna VirjiPurna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect
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10 min - GLUE, with the author, John DoreJohn Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses.
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10 min - The Customer Copernicus, with the author, Charlie Dawson
Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie!
https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/
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10 min - Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma ButlerMichelle Carvill and Gemma Butler share insights and enthusiasms for marketers ready to take on responsibility for true sustainability
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10 min - The Human Experience, with the author, John SillsJohn Sills talks about his book "The Human Experience - How to make life better for your customers and create a more successful organization" -- the myths and misconceptions of loyalty, and how to build a better future.
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10 min - New Rules of Marketing & PR, with the author, David Meerman Scott
The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients!
https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/
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10 min - Forget the Funnel, with the co-author, Georgiana Laudi
If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop.
https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/
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10 min
About The Strand Review of Books
From the publisher's feed
Should you buy the book? Given just ten minutes, authors explain their ideas!
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information.