Professor Peter Fader talks about the ideas and impact of his book The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/

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Author Gordon Glenister talks about the ideas and impact of his book Influencer Marketing Strategy: How to Create Successful Influencer Marketing. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259/

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Author Daniel Rowles talks about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/

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Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Data-Analytics-Strategy-Business-Results-Driven/dp/1398606057/

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Author Joe Federer talks about the high points and themes of his book The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/

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Author Jessica Fewless talks about her book Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you'd like the skinny on ABM in less than ten minutes, listen to Jessica's sharp observations. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Account-Based-Marketing-Target-Companies-Revenue/dp/1119572002/

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Ten insightful minutes from an energetic, enthusiastic and expert practitioner: Daniel Bausor comments on his book The Customer Catalyst, and how market power has shifted forever from seller to buyer. Really ground-breaking stuff! Buy the book: https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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Ekaterina Walter talks about the themes of her book The Laws of Brand Storytelling. As one commentator put it, "Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!" The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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