Amazon made some major changes recently, and instead of reacting right away, I took some time to really look at what’s happening.
In this episode, I’m breaking down what I’ve personally seen since the April updates, including changes to reporting, commission rates, and how those shifts are actually impacting income. I also share what other top influencers are seeing and how this is affecting different types of content.
More importantly, I walk through how I’m adjusting my strategy moving forward. From focusing on higher quality, longer-form videos to being more intentional with product selection and Creator Connections, this is about adapting with purpose instead of just doing more.
If you’ve been feeling unsure about what to do next, this episode will help you get clear on where to focus and how to move forward in a smarter, more strategic way.
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0:00 Intro: Amazon Influencer Changes Explained
1:01 March Reporting Changes (What We Lost)
2:10 April 14 Commission Cut (What Actually Happened)
2:35 Real Income Impact: 46% Drop Explained
3:49 Why Some Creators Were Hit Harder
4:58 Off-Site Reporting Changes (What Those Numbers Mean)
6:20 Why Your “Sales” Don’t Match Your Commissions
7:44 What Off-Site Data Still Tells You
8:02 My New Strategy Going Forward
9:12 Why I’m Making Longer, YouTube-Style Videos
9:53 New Product Strategy: Categories + Creator Connections
10:02 Why I Won’t Review Products Without Campaigns
11:02 Charging Brands + Updated Rate Strategy
11:15 Using Viral View Media Kit to Land Deals
12:19 Shifting Focus to Creator Connections Income
13:26 Why Short Videos Are Losing (And What Works Now)
14:56 Courses & Tools to Level Up Faster
16:46 Should You Diversify Off-Site? (YouTube, Pinterest, etc.)
17:44 My Off-Site Strategy (Facebook + YouTube Only)
19:02 Realistic Plan to Adapt & Stay Profitable
19:44 Monetization Changes Across Platforms (Not Just Amazon)
20:06 Focus Strategy: Do Less, But Do It Better
20:20 The Truth About Building Income Streams
21:03 Final Advice: Adapt, Commit & Stay Consistent