The Strategy Behind Branding Yourself

WE MADE IT!

You're listening to the Season 1 finale of The Strategy Behind Branding Yourself Podcast. Feel invigorated yet?

In this episode I give you insight into my recently launched business, The Brand Table, and how (and why) it's so very needed in this space. We also chat about the 3 steps you need to take when thinking of launching YOUR business and brand.

I hope that Season 1 has provided you with some tangible tips for your brand, insight into MY brand, and a little inspiration along the way. Be on the lookout for season 2 of The Strategy Behind Branding Yourself Podcast, and let me know what you think of the show in a review!

Join The Brand Table Community.

Join The Brand Table Directory.

Follow The Brand Table on Instagram.

Change is constant, and everywhere around us. Unsurprisingly, this concept also applies when building your brand. On your journey of deciding who you want to be, your interests, passions, and skillset will change. 

In this week's episode, I sit down and chat with Thomas Kuegler about his brand evolution from college graduate, to corporate dropout, and now a successful digital nomad. You may have caught his viral NowThis video on Facebook that detailed his road trip across the US that covered 12,000 miles, 23 states, and 141 straight days on the road. (And get this: He's once made $2,000 in 24 hours JUST. FROM. BLOGGING). Tom now earns his living by documenting his travel experience and thoughts on his vlog, Finding Tom.  All of this was accomplished through building and scaling his brand online. 

Check out this episode and listen in to hear about: 

You can connect with Tom on Facebook, Instagram, LinkedIn, and his website.

Why is it that when building a business or brand, starting something new, or simply just making a decision, we ALWAYS seek guidance from others? More often than not, these are individuals who aren't even qualified to offer us insight into the venture we're starting. 

The answers to the questions that we are asking are, more often than not, found already inside us. We just never take a moment to properly seek guidance from the one person that matters most. Take a moment during this bonus episode to begin seeking direction from yourself, rather than family, friends, and acquaintances who very rarely see the vision we possess.

How far are you willing to go when building your brand? 

In this week's episode, I open up about one part of my journey with building my brand and the stress this particular aspect of the journey has caused me. People always say that we must push ourselves, but how do we know when we are pushing ourselves near the edge or toward a breakthrough? 

Let me know your thoughts on this episode on Instagram, Twitter, or LinkedIn.

 This week I sit down with Brian J. Olds, Founder and CEO of The Black Speakers Network as we chat about what the process of building a brand from the ground up TRULY looks like. It's far from easy, and anything but an overnight process. Building a strong brand takes time, struggle, and lots of hard work; but we must appreciate the valleys of the process just as much as we appreciate the peaks.

If you're currently a speaker or looking to get into the paid speaking business, Brian drops some tips and tactics you do NOT want to miss! And if you listen to the end, there's a special, limited-time offer I provide to listeners for FREE.

In part 2 of this episode we cover:

∙ Maslow's hierarchy of needs and reaching a point of self-actualization

∙ Identifying your real passion versus your face-value passion, and how to focus on each

∙ Surrounding yourself with people who don't let you make excuses

∙ …and so much more!

Leave a review and let us know what you think!

You can find more information about Brian and all of his endeavors on LinkedIn and www.blackspeakersnetwork.com.

You get what you give, plain and simple. Whether you're living out your dream, in a job you currently hate, or you just have no idea what the hell to do with your life, this mini-episode is a chat between me and you on how to BE BETTER.

Because when you strive everyday to be better, you get that much closer to being the BEST.

This week I sit down with Brian J. Olds, Founder and CEO of The Black Speakers Network as we chat about what the process of building a brand from the ground up TRULY looks like. It's far from easy, and anything but an overnight process. Building a strong brand takes time, struggle, and lots of hard work; but we must appreciate the valleys of the process just as much as we appreciate the peaks.

If you're currently a speaker or looking to get into the paid speaking business, Brian drops some tips and tactics you do NOT want to miss!

∙ How that feeling of uneasiness means you're starting the process of something great

∙ Identifying your real passion versus your face-value passion, and how to focus on each

∙ Pinpointing your audience, even if you're not a speaker or entrepreneur

∙ …and so much more!

Leave a review and let us know what you think!

You can find more information about Brian and all of his endeavors on LinkedIn and www.blackspeakersnetwork.com.

This week I sat down with Kyle Woumn — Atlanta native and creator of Drakestragram, Ideas 2 App Store, and Over The Top (OTT).

The key that sets good brands apart from great ones is POSITIONING. In just a matter of months, Kyle was able to create his own traction and publicity for a site he developed, Drakestagram.com, that lets users insert keywords related to a photo they’d like to upload then pulls quotes from Drake song lyrics related to that keyword.

[insert Drake lyric here about being absolutely GENIUS]

In this episode, we chat about

∙ The importance of doing market research when working to scale your brand

∙ How to intersect your various passions so that you can start making BANK

∙ Why betting on yourself is the only way to get where you truly want to go

∙ Why being patient is imperative when building a brand

∙ …and so much more!

Leave a review and let us know what you think!

You can find more information about Kyle and all of his endeavors on Instagram at @Kyleculus.

In this second piece of this two-part series I had the chance to visit my alma mater, Indiana University - Kelley School of Business, recently where I connected with Omar, a rising junior studying Business Analytics and Data Science. What initially started out as a few follow-up questions following my firm's campus event, turned into a massive exchange of life knowledge, experience, and lessons learned. We chat about:

• Learning from the arrogance of others, and yourself

• How life continuously gives you the same lesson until you learn it

• Why college is a good route even if you know you want to be an entrepreneur

• Life being a strategy, and in order to deal with stress and obstacles the strategy must be focused on your mindset

This particular episode gives you a seat at the table to hear about Omar and I's experience being first generation and balancing entrepreneurship while in school or working full-time. I also drop some information that will allow you to know me better as a host.

We're getting REAL this week!

In this two-part episode I had the chance to visit my alma mater, Indiana University - Kelley School of Business, where I connected with student-entrepreneur Omar, a rising junior studying Business Analytics and Data Science, and Co-Founder of Owl Tutors LLC. What initially started out as a few follow-up questions following my firm's campus event, turned into a massive exchange of life knowledge, experience, and lessons learned. We chat about:

• The role that your parents play in your guidance as a first generation student, graduate, or entrepreneur

• Why exposure is the key to continually advancing yourself and your community

• The difference between being selfish and being full of your self

• Getting to a place of self-awareness and attainment

• How you inherit more than your looks from your parents, but also their relational conflict

• ...and so much more!

This particular episode gives you a seat at the table to hear about Omar and I's experience being first generation and balancing entrepreneurship while in school or working full-time. I also drop some information that will allow you to know me better as a host and a bit of the journey I've traveled to get where I am, with one hell of a long way to go.

You can connect with Omar on LinkedIn here, and learn more about his e-learning business, Owl Tutors, by visiting

Be sure to leave a review to let me know what you think about the topics we've discussed!