By Laurie Burrows
The podcast currently has 17 episodes available.
In my podcast episodes, I have been celebrating our successes and talking about how we've hit great numbers and how we've been scaling. But something I don't think I've been talking about enough, is the behind the scenes of my business and the mistakes that we have made. Today, I'm going to tell you some of my most memorable mistakes that I've made in business, and what you can learn from them.
What You’ll Learn:
- Why you need to think about what’s going on in your life before planning any launches
- How trying to do too many projects in one go impacts your business, your energy and your team
- How multiple launches can be a trap for your business
Nearly three years after starting this business, we've hit seven figures, we hit 100k months, but we still make mistakes and I'm sure we will make more of them along the way. But the biggest thing is to learn from the mistakes that you make, and look at how you can keep improving everything you're doing to prevent those mistakes happening again.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, I'll answer a question I get asked a lot: what is it like to scale a business while being a full-time mom? The day I found out I was pregnant, I realised my working routine wouldn't allow me to be a present mother, and as going back to corporate wasn't an option, I knew I had to make some drastic changes. In this episode, I'll take you through the process of how I created space for business growth without taking a second from quality time with my little man.
What You Will Learn In This Episode:
- One-on-one client sessions are not indispensable to grow and scale a business
- Sales calls are not the only way to sell
- The importance of hiring talent to free our time and multiply our online presence
- How to create time by batching content and planning strategies months ahead
- The multiple benefits of making time to take care of ourselves
- Why it is not a good idea to get back to work immediately after giving birth
- How to be compassionate with ourselves and remove the guilt from taking days off to take care of our little ones
Being a mom is a full-time job and it is a lot harder than running a business. So if you can raise a child, you can definitely run a successful business. You need to focus on being organised, build a team that you can rely on, and most importantly, create the time and invest in your self-care.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Let's talk about failed launches. At some point in our business we’ve all had a failed launch with our courses and programs. I've had them, too, I even wanted to give up my business at one point. Luckily, I didn’t. Instead I learned valuable lessons from those experiences, and today I'm going to take you through some of the biggest reasons why launches fail.
What You’ll Learn:
- Three key phases of a launch and why they must be strategically planned
- How to build authority during the pre-launch phase
- The most common launch pitfall in the cart open phase
- Why many entrepreneurs tend to forget about post-launch activities
- The importance of evaluating every launch you make
I shared with you the three main reasons why launches fail, so you can make sure you're not making these mistakes. As you begin to rectify these, you are going to see better results in your launches. But just a reminder, if you have had a failed launch, don't give up. Evaluate, learn from it and improve.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this week’s episode, I will share with you three top tips to stop treating your business like a hobby and start treating it like a business. For many years, I've been getting in and out of corporate. I've started several businesses that never came to fruition, and I was sent right back to the nine-to-five world. However, the moment I started treating my entrepreneurial endeavours as a business, things changed completely.
My invitation for you today is to start implementing these three simple tips in your business to experience massive growth in no time.
What You Will Learn In This Episode:
- Separating our personal finances from our business finances is crucial to verify its growth and evolution
- Why we shouldn't be afraid of investing in our business as it grows
- Planning content, offers, and launches ahead promote consistency, which is key to scaling
- Why investing in our team is the best kind of investment
- What we should have in mind when hiring our team members
Part of treating our business as a business is to stop being involved in every action and decision. We must bring a CEO approach to it, using our time where we are more efficient and capable of generating more cash flow. This is why hiring the right people is critical, as it will free time in our schedule, liberating us from the things we enjoy less doing, so we can focus on the growth of our business.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, I'm going to take you through how to map out your six figure year. This is something that I regularly do with my clients, so they know exactly what they need to do in order to hit their goal.
We will talk about goal setting for the year, for the quarters and for each month, we will look at our offers, our pricing and choosing the right strategies to implement. By the end of today's episode, you should know exactly what you need to do in order to hit your six, or even multiple six figure year.
What You Will Learn in This Episode:
- The difference between the business financial goals and personal financial goals
- How to break down your goals month by month
- Deciding on a single vs. multiple offers and the price points
- What makes your offer a no brainer for your ideal client
- How the size of your audience impacts your sales strategy
So when you're going to map out your six figure year, make sure you're setting the yearly goal and breaking it down into quarters and months. You need to look at what you're going to sell, at what price, to how many people, and make it a no brainer offer for your ideal clients. You then need to choose the right strategy to attract and convert your ideal clients. When you implement all these steps, you’ll have everything you need to hit your six figure year.
Resources:
- Episode 006 The 3 Strategies for Consistent Cashflow https://apple.co/3I5pG8k
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
What You Will Learn in This Episode:
- How reviewing helps you perfect your strategy and grow your business
- How to review cash versus sales
- Knowing where your revenue comes from
- Finding our which strategy generates most revenue
- Why you need to review your content regularly
- What you can find out from talking to your new customers
-How to know if you need to focus on a single or multiple offers
Doing reviews regularly, looking at what’s working, what’s not working and what you need to change will help you improve your business and increase your revenue. This is how we've perfected everything in my business, and how you can too. And the more you perfect it, the more revenue you are going to generate.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Welcome back to the Strategy Queen Podcast! It’s been a while since you’ve heard from me on this show. In this relaunch episode, I am going to talk about what's happened over the last year and why I disappeared from this podcast.
2021 has been the best and the worst year of my life. I’ll share with you how I managed to keep scaling my business in the midst of grieving and personal loss. I’m going to show you that if you create a business that works for you rather than you working for it, you can scale your revenue despite anything going on in your personal life.
What You Will Learn in This Episode:
- The milestones I hit in my business in 2021 and family losses I experienced
- How remembering my why helped me navigate through the hardest days
- The importance of seeking support and daily mindset practices like journaling and meditation
- Focusing on evergreen products and strategies in order to scale back your time in business
- Why your team is the best investment you’ll ever make in your business
Although 2021 has been a strange year for me, by focusing on my why and on my mindset, by implementing evergreen models and strategies, and by hiring a support team, I was able to go on the healing journey and take the time off I needed whilst scaling my business.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, we will learn how to create our first online course. We will go through a simple four-step process to develop courses that will scale and grow our business without overcomplicating it.
What You Will Learn In This Episode:
- The benefits of creating an online course
- How we can identify our ideal client, and why we should niche down
- What is A to B method, and how it can help us attract more customers
- The pros and cons of live and prerecorded courses
Online courses have multiple benefits. Prerecorded ones are a great way of generating passive income. On the other hand, live courses offer the possibility of engaging with our audience on a higher level than the prerecorded ones. Whatever option we choose, online courses are a great tool to scale our business.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
- Kajabi - Create and Sell Online Courses https://kajabi.com/
- What are the five stages of the customer journey
- Why it is vital to understand every stage of the customer journey
- How we can use the customer journey to generate organic leads
- The different types of freebies we can use to grow our audience, and how to promote them
Although it is possible to hit five-figure months with small audiences, the bigger our audience is, the bigger our chances of converting more clients. That is why growing and nurturing our audience must be a daily practice, and to do that, we can use our social media channels effectively, without necessarily paying for ads.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this episode, we will learn how to grow and monetize our Facebook groups. I will share the strategies that helped me reach multiple six figure months using Facebook groups, and we will dive deep into why these groups are so effective to grow and scale our businesses.
What You Will Learn In This Episode:
- The benefits of using Facebook groups to grow and monetize your audience
- How to use Facebook groups to attract ideal clients and convert them
- Why the quality of our content determines the number of clients we convert
- What are the best ways to nurture our audience, and how that benefits us
- How to save time by repurposing your content from different platforms
The first thing we must think about when creating a Facebook group is its purpose. When people see or hear about our Facebook group, they must get a clear idea of how they will benefit from joining. The intention behind the group and the purpose for it is what will give people a reason to join.
Resources:
- FREE Resources https://www.thestrategyqueen.com/freebies
- My website https://www.thestrategyqueen.com/
- Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety
- Follow me on Instagram https://www.instagram.com/thestrategyqueen/
The podcast currently has 17 episodes available.