In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers.

So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care about.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Happy 20th Birthday to Allison+Partners! Yes, a full 20 years ago, Scott Allison and Andy Hardie-Brown sat down to sketch out a plan for a fledgling agency, with a dream to create a new kind of business. 

Two decades later and Allison+Partners is one of the most exciting names in the PR industry worldwide. From its home in California, Allison+Partners has expanded into more than 30 cities across North America, Europe, the Middle East and Asia. At any time of the day, odds are there will be someone in the world working in an Allison+Partners office (even if some of us are still working remotely).

Andrew is joined by extra special guest Scott Allison, founder and CEO of Allison+Partners, to find out more about the agency’s past, present and future.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Are you one of the 37% of UK adults who worked from home during the pandemic? Then chances are you’ve started having conversations with your employer about your future of work. Some offices are calling for all workers to return while others are attempting to negotiate a rarely-before-tried system of hybrid work. 

With so many potential options and pitfalls, this summer’s lifting of covid-19 restrictions presents a major challenge for internal communications professionals. So how can you turn these challenges into opportunities?

Andrew is joined by A+P partner and MD UK+Ireland Jim Selman to discuss how brands can manage their transition to new ways of working and become an industry leader.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.

This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.

Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign?

This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcast for you. 

Andrew is joined by A+P London's Emma Poleszuk and Taylor Burke to discuss how brands can really nail the perfect issues hijack.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Lead generation is a key component of any sales and marketing campaign. Get it right and you'll set your sales team up for success. Get it wrong, and you risk investing big budgets into activities that do little to move the needle. 

Lead generation has changed as social distancing removes most in-person selling and businesses quickly pivot to digital-led lead generation programmes. Some have seen their new strategies pay off thanks to a data and insights-led programme.

Andrew is joined over Zoom by A+P London's Jess Docherty and Gina Mossey to discuss what lead generation is, some of the key terminology, and how businesses can nail their lead generation using an insights-led approach.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Launching a new product or service across Europe has changed dramatically over the last year. The twin impacts of the UK's departure from the EU and the coronavirus pandemic have meant traditional go to market (GTM) strategies need to be revisited.

Andrew is joined over Zoom by A+P London's Sue Grant and A+P Munich's Heike Schubert to discuss how brands can find success launching across Europe. From localisation of assets to having the right spokespeople on the ground, we outline the steps brands need to take from day one.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

With campaign plans now in full swing for 2021, we're turning our attention to the all important, yet often overlooked topic of return on investment and measurement. Budgets are being squeezed across the board, and showing the value of our campaigns has never been more important. 

Andrew is joined over Zoom by A+P London's Dan Whitney and Gina Mossey to discuss the biggest challenges when it comes to demonstrating the value of campaigns. Join us as we take a look at the past, present, and future of communications measurement.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

A New Year means a new set of communications and marketing predictions from the team at Allison+Partners in London. We're blowing the dust off our crystal ball and taking another look into the future, breaking down the top trends for 2021. 

Andrew is joined by Jill Coomber, Sue Grant, and Kate Lynch as they discuss what you can expect from a busy PR landscape in the year ahead. From cut-through content to meaningful thought leadership, this podcast will set you off in the right direction as you roll out your 2021 communications plans.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?

Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.