The Stream

What do we mean by brand purpose? Why does it matter that B2B brands  have one? And what do we recommend to B2B brands looking to get started on this journey? 

Andrew is joined over Zoom by Steph Libous to discuss brand purpose for B2B businesses, taking a deep dive into research from our recent Talk Human To Me report. Make sure you tune in to find out how you can define your brand purpose and get started on finding the whitespace for your business.  

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

How can you connect the world of influencers with your B2B marketing strategy? What do we even mean by a B2B influencer? And how can you take your activity beyond LinkedIn?

Andrew is joined over Zoom by Gina Mossey and Jess Docherty to discuss the latest trends in B2B influencers and how you can put in place a strategy that activates strong social selling. If you're looking to engage with influencers in your industry, or even create some influential voices of your own, this is the episode for you. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

COVID-19 continues to impact the current and future trajectory of the consumer media landscape. It has exposed the vulnerabilities in print media and highlighted the advantages of digital, which has been able to quickly react to current events and pivot to write the timeliest stories for their readers – and of course, effectively reach the masses. 

For PR practitioners, this pandemic has changed the way we develop smart media relations programmes. We need to acutely understand the new reality in which journalists live and work in, and how to pitch them in a way that is sensitive, but newsworthy enough to breakthrough. 

Alexa Hershy is joined by Sophia Panych, content director at PopSugar UK, to learn more about what it's like to be an editor right now and what PR practitioners should know in order to be successful in the current environment. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

WELCOME TO THE "NEW NORMAL” FOR B2B STORYTELLING

In the marketing world, it’s commonly said brands must innovate or die. This is truer now than ever before.

As empathy, trust and care become increasingly vital brand currencies, it has never been more critical for B2B brands to connect with customers on a human, emotional level. We surveyed B2B marketers to find out how this trend is evolving.

As it turns out, while B2B brands know their goal, many are struggling to progress. Here we explore the challenges to talking ‘human’ and offer our insight and advice on how to move forward.

LISTEN TO OUR FULL REPORT TO LEARN:

• The state of play: How effectively B2B brands are currently at speaking human
• The common challenges marketers are facing and how to overcome them
• Implications for the future: how should you talk human?

In the marketing world, brands must innovate or die. This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level. 

Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward.

It's all part of our brand new report Talk Human to Me, available to download now by clicking here.

Read the full report to discover:

• The state of play: How effectively are B2B brands speaking human currently?
• The common challenges marketers are facing and how to overcome them
• Implications for the future: how should you talk human?

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

It's the end of the beginning, and the start of the new normal, as COVID-19 lockdowns begin to lift across Europe. With different markets opening at different speeds, and different regions and demographics more or less severely affected, how should brand balance the seriousness of an ongoing pandemic, with the cautious optimism of reopening?

Andrew is joined by Heike Schubert from A+P's Munich office to discuss how brands should start to adapt their communications for the new normal as we start to engage with shops, bars and restaurants again. With Germany a few weeks ahead of the UK in lifting restrictions, what can we learn from the change in consumer behaviour in Germany? And how can brands communicate a crucial message of safety and security to tempt consumers back?

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Brands are facing a difficult question: Should they launch new products or services during the ongoing COVID-19 pandemic, and how can they do so in an appropriate way? 

Andrew is joined via Zoom by Jim Selman to discuss how the go-to-market strategy for new product launches works during lockdown, social distancing, and the eventual new normal. How can brands pivot to make the most of existing product launches already planned? How can they bring something new and genuinely useful to the market for the audiences that need them most?

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Communication has never been more important as the COVID-19 pandemic sweeps across the world. In just a few weeks, all aspects of the way we live our lives has changed. No surprise then that every aspect of marketing and communications needs to change too. 

Andrew is joined in the London studio by Jill Coomber, Jim Selman and Heike Schubert to discuss brand leadership at a time of global crisis, and how to ensure your brand is putting the health and wellbeing of your customers, and the world, first. Together we pose the question: What will your brand be remembered for when this is all over? 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Are you using data effectively in your marketing and communications strategies? To accompany the launch of our new research report "Turning data into marketing gold", The Stream UK is back with an extra special bonus episode. 

Andrew is joined in the London studio by Account Director Lizzy Chesters to discuss the results of our recent survey of UK and German marketing managers, as well as how and why data is so key to marketing strategies. If you're worried the data you have is going to waste, this is the episode for you. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

It's time to crack out the crystal ball and gaze into the future as we make our 2020 predictions. What can we expect from the year ahead in the worlds of PR, marketing and communications? 

Andrew is joined in the London studio by Account Director Lizzy Chesters as they break down what's hot and what's not in marketing for a new year and a new decade. From trust in tech to personal branding, we have everything you need to get set for the new roaring '20s. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.