The Stream

What does it mean for a PR or communications campaign to be award winning? And why should we care about awards at all? Thanks to an action packed awards season in the PR world, we've been able to see some amazing campaigns that have brought home the trophies in 2019. 

Andrew is joined in the London studio by Account Director Stephanie Libous, part of the UK Dexcom team that recently won big at the PR Week Awards. They discuss some of their favourite campaigns to be recognised, as well as what it means for a campaign to be award winning today. If you're aiming for that trophy in 2020, you should give this a listen. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Do brands need to have a purpose? How can they find it, and importantly make it truly authentic? More than two-thirds of Gen Z consumers will now actively choose brands that have values they want to align themselves with, so it's never been more important to define what your brand's mission is, outside of making money. 

Andrew is joined in the London studio by Account Director Gina Mossey to discuss the best campaigns from the recent PR Week Awards, as well as some thought provoking pre-dinner speeches. Plus, the two discuss how brands can both make a positive impact on the world and further their communications goals. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Happy Birthday Allison+Partners! We’re 18 years old today, and to celebrate Andrew is joined by a very special guest in our London studio. Global Chairman, CEO and Founder Scott Allison is here to talk about how the industry has changed over the last two decades, and in particular how the services we offer our clients have evolved. 

From speaker training and strategy, to crisis communications and video development, the services that agencies like Allison+Partners offer are more diverse than ever before. What does that mean for our clients, and how has the relationship between in-house and agency changed for the better?

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

There are a staggering 1.3 million business events of all shapes and sizes held each year in the UK, so it's no wonder the exhibition and trade show sector is worth a massive £19.2bn to the UK economy. But with a generally high cost of entry, companies want to ensure that they make a splash at trade shows they attend and stand out in their industry. So what are the best ways to grab attention, and how can and should trade show activity go beyond the traditional press briefings?

Andrew is joined in the London studio by Senior Account Manager Lizzy Chesters to give a step-by-step guide on the dos and don'ts of trade shows, including the best ways to interact with the press and how to make sure your brand stands out amongst all the noise. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

June is over but for brands and people passionate about LGBTQ equality the discussion doesn’t have an end date. Owen and Micah speak with four veteran marketers and members of the community about their personal experiences with Pride and what brands need to know about getting involved.

Do public relations professionals really reflect the general public? Why does it matter that the communications industry be as diverse as the audiences that we’re trying to speak to? And are we doing enough to foster inclusive teams so everyone can be heard?  

Andrew is joined in the London studio by Senior Account Director Ellis Reid to discuss why both diversity and inclusion are important for creating better, more effective campaigns and discuss where the communications industry can and should go from here. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

1 in 5 young adults now listen to podcasts on a weekly basis, and more podcast content is being created than ever before. No wonder then that brands are trying to get in on a slice of the action. 

Andrew is joined in the London studio by Digital Account Manager and podcast aficionado Jess Docherty to discuss how brands can and should get involved in the world of podcasts, from creating their own to sponsoring content we already know and love. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk. 

In this episode of The Stream Podcast, Owen and Micah dive into the world of the paid influencer with two content creators from opposite ends of the experience and audience spectrum: Alexis Holden of Lex and The Cityand James Hills of Mantripping. Topics include side-eyes while taking food selfies, best bucket list vacations and trying to get paid while not sounding like a walking commercial. 

Welcome to the Stream UK. We’re a monthly podcast from Allison+Partners, bringing you the latest insights and analysis from across the marketing and communications industry. Whether it’s pulling back the curtain on the newsroom, or delving deep into digital content strategies, we deliver everything  you need to know. 

Join me, Andrew Rogers, and communications experts from the Allison+Partners agency here in London, across Europe, and around the world. 

You might be a major brand, or a new market disruptor, but wherever you’re at, we’re here to provide you with everything you need to turbo charge your marketing and communications campaigns.

So, if you want to hear from industry insiders on what’s making waves in media and marketing, hit that subscribe button and get those headphones ready. Because you’re listening to The Stream UK. 

Allison+Partners is an award winning global marketing and communication agency, operating in over 30 markets worldwide. You can find out more about the work we do at allisonpr.co.uk. 

Owen and Micah get the behind-the-scenes story of a “viral” fire safety video from a wide cast of contributors on the project. If you aren’t one of the 10M+ people who have already watched the Close Before You Doze video, stop what you’re doing and check it out now. It might save your life and it will make definitely make you think twice about how a simple message and a creative approach to storytelling can spread like…well you get the idea.