In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings.

Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors.

Suffice to say, she knows her stuff. 

I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry.

Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners.

Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle.

So if we can’t avoid it, I’m going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals.

From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact. 

Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online.

SHOW NOTES/TIMESTAMPS

00:00 Introduction 

00:50 Kim James' Career Background and Insights

01:37 The Power and Challenges of Social Media for Small Businesses

04:21 Understanding TikTok and Instagram Trends

08:18 Effective Content Strategies for Instagram and TikTok

08:56 The Importance of Messaging and Storytelling

14:20 Tactical Tips for Instagram Engagement

18:57 Hashtags and SEO on Instagram

20:14 Effective Tactics for Social Media Growth

21:16 Organic Growth vs. Paid Ads

22:41 The Role of Consistency and Authenticity

25:16 Understanding the Algorithm and Diversifying Platforms

33:25 The Importance of Messaging and Niche Targeting

37:05 Final Thoughts and Key Takeaways

you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/

👉👉 Ready To Convert Your Audience Into Paying Clients: https://stylingadvisory.podia.com/the-ultimate-stylist-marketing-funnel

Explore the ways we can help you achieve your dreams:

In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey. 

She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from the inside out, ultimately improving their interpersonal relationships. 

Through practical advice and illustrative examples, Carla emphasizes the importance of understanding a client's deeper identity to achieve true transformation. 

The conversation also touches on techniques to help stylists better connect with clients and the significant impact of effective image consulting on overall life quality.

Perfect for stylists aiming to elevate their client's self-perception and improve interpersonal relationships. 

Don't miss Carla's invaluable insights and techniques that have revolutionized the field of image consulting.

>Ready to start building your Styling Client-base?

🎁GRAB THE BEGINNER'S GUIDE TO MARKETING A STYLING BUSINESS 🎁

https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/

Time Stamps

00:00 Introduction to Carla Mathis

01:19 Carla's Unique Approach to Styling

02:20 The Importance of Inner Beauty

03:11 Challenges in Modern Image Consulting

05:16 The Identity Therapy Method

07:25 Practical Tips for Stylists

13:45 The Deeper Therapeutic Side of Styling

15:44 Conclusion and Final Thoughts

This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions.

Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tasks, allowing you to focus on what you do best—serving your clients.

We’re going to explore how Julia’s app works, the impact it’s having on stylists around the world, and how you can leverage this powerful AI technology to scale your own styling business.

So, if you're ready to boost your productivity and elevate your services, this episode might be just what you needed to hear today.

*****

[00:00:00] - Julia's Background and the Origins of Open Wardrobe

[00:03:16] - The Role of Lola AI in Personalized Styling

[00:05:29] - How Personal Stylists Use Open Wardrobe

[00:07:35] - Speeding Up Client Service with AI

[00:08:32] - The Chrome Extension: Connecting Shopping and Wardrobes

[00:10:15] - Sharing Wardrobes and Collaborative Styling

[00:11:48] - AI as a Tool to Enhance Personal Styling[

00:16:00] - The New Alteration and Repair Service

[00:19:11] - Lola AI as a Stylist's Personal Assistant
Download OpenWardrobe: https://www.openwardrobe.co/

Attract More Styling Clients With Our FREE Marketing Templates: www.stylingavisory.com.au

In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion.

Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves. 

This emotional resonance not only brings them into the world of styling but shapes how they help others. By healing their own wounds, personal stylists develop a unique ability to guide clients through their own transformations.

In today's episode we discuss this concept with Global Image Master Carla Mathis and The Style Core co-founder, Erin Mathis.

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER.

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations?

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READY TO TURBO-CHARGE YOUR IMAGE BUSINESS?

Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop.

The demand for Color Analysis is finally on the rise!