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Today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode we tackle Part 2 of the two part series on CRO. Conversion Rate Optimization. In Part 1, episode 27, we got into the more obvious tips and tricks for optimizing your website. There were a total of 4 things we discussed that are crucial for optimizing your website that are more obvious: They were:
So if you haven’t listened yet, go back and listen to episode 27 and get caught up on those!
In this episode, part 2, we’ll tackle the less obvious things you might not have thought of for your site optimization.
I’ll share with you all my best tips that I've learned so far by networking and talking to the world’s top subscription and ecommerce entrepreneurs! Learning from those who are where you want to be is what this show is all about!
This episode is sponsored by https://louisandlea.com. Father's Day is just around the corner, and Louis and Lea are excited to launch their very first box just for men! The just for dad box. This is the perfect gift for any dad in your life regardless of his age. I know, Dads are super hard to shop for, so this is a fun box with 4 items that he will love, but would have never bought for himself! Things he’ll be able to use over and over again for years! Don’t want everything in the Just for Dad Box, no problem! You can buy all 4 items individually in the new Louis and Lea custom shop.
Louis and Lea offer many amazing gift ideas that are sure to spoil the mom and baby and now DAD in your life! Visit https://louisandlea.com and make sure to use discount code FATHERSDAY10 for 10% OFF and Free shipping on the Just for Dad Box.
This episode's link: https://www.buzzsprout.com/927664/4051040
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Jake Tetrault Company: https://godsglorybox.com/
Liam Brennan's Company: https://busterbox.com/
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subs
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
On this episode, I have the pleasure of talking with Anthony Coombs of Splendies. Splendies is a subscription box company that surprise you with three pairs of quality undies delivered to your door every month!
Splendies has been ranked in the top 10 for women’s subscription boxes for underwear in both Urban Tastebud and My Subscription Addiction. They've also been featured in The Curvy Fashionista, NBC News and WellandGood.com, amongst others.
Anthony started Splendies in 2013, with it originally being called Volupties. Fast forward 7 years, and now Anthony is a well known entrepreneur in the subscription industry. He's spoken at SubSummit and Subta, arguably the two biggest subscription conferences in the world in 2018 and 2019 respectively.
On today’s episode, Anthony and I discuss what it takes to grow a company from nothing using effective methods when bootstrapping like word of mouth. We also discuss when it's appropriate to start hiring members for your team and where they fit in your company.
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
- Free shipping or paid shipping: Free shipping
- One thing that Anthony know now that he wish he would have known when he first started his subscription box: The cost of shipping goes up very quickly, constantly, and all the time
- The most influential person that Anthony know in the subscription box industry: Yosef (Joe) Martin
Links:
Anthony and Splendies:
Website: https://www.splendies.com
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Today’s guest is John Roman, CMO of BattlBox and Managing partner at The Carnivore Club.
BattlBox is a giant in the subscription world of Tactical and Survival Gear. They offer high quality items to help prepare you for camping, survival and the outdoors with all the gear and knowledge needed. Includes everything from knives, to tents to emergency supplies. Even some super cool branded tees and hats. BattlBox has been ranked #1 in Tactical and Survival by UrbanTastebud, My Subscription addiction, and HelloSubscription.
Carnivore Club. The name says it all. They are a meat subscription service that has a Canadian and American base. Carnivore Club has been recognized on Dragon’s Den, USA Today, Urban Tastebud and My subscription addiction.
After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A close college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it.
BattlBox started to see growth and the demand for John’s time increased, so in early 2016, John made the decision to step away from his role with a software company to join the BattlBox full-time. John now serves as the CMO.
Since BattlBox, John has been involved in several eCommerce company launches, participated in 2 successful exits, and acquired 3 companies. In July 2019, John led a team to acquire Carnivore Club and now serves as Managing Partner.
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
The most frequently asked question John get asked from customers: Where is my box?
Website platform they currently use: Shopify and Recharge
The most influential person John knows in the subscription box industry: Eric Musick
John's favorite subscription box: Gentleman's box
John's links:
BattlBox: https://www.battlbox.com
Carnivore Club: https://.carnivoreclub.co
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxsho
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And this is our first ever two part Focus Friday. And the subject is CRO, also known as Conversion Rate Optimization. In this episode, Part 1, we’ll get into the more obvious tips and tricks for optimizing your website, and on next week’s Focus Friday, Part 2 of Conversion Rate Optimization, it’ll be on the less obvious things you might not have thought of for your site optimization.
I’ll share with you all my best tips i’ve learned so far by networking and talking to the world’s top subscription and ecommerce entrepreneurs! Believe me, I did not come up with any of this! Even the obvious one!
This episode is sponsored by Harbor Marketing Agency. Serious about GROWING your business? Visit harbormarketingagency.com for get your FREE FUNNEL AUDIT, and for everything you'll need to get started on the path to growth! Make sure to join their Facebook group as well at https://www.facebook.com/groups/8figureecommerceaccelerator
This Episode's Shareable Link: https://www.buzzsprout.com/927664/4006943
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To Request an interview on TSBS please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
On this episode, I talk about everything fulfillment centers with a giant in the industry, Kable Product Services. And their Director of Business Development, Danny Hamon. Danny and I deep dive into the world of Fulfillment Centers, the pros and cons of the industry and why it might be advantageous for you to start considering using one like Kable Product Services.
From cheaper shipping rates, to quicker turnaround, order tracking and fulfillment, Danny explains why it can save you time and maybe even money, so you can work on your business, not in your business.
Kable Product Services, has been around since the 1960’s when they were fulfilling subscription orders for magazines! Since those early subscription days, they’ve now grown and kept up with current subscription and ecommerce trends, and are leaders in the fulfillment industry, with locations in Cincinnati and Los Angeles. They specialize in subscription box fulfillment and have worked with massive companies like Dr. Squatch and Book of the Month club to name a few.
Whether you’re just starting out, or ready to scale to the next level of your business, you’ll want to listen in and see if Fulfillment centers like Kable Products Services are right for you, and why they can be a massive advantage!
This episode is sponsored by Harbor Marketing Agency. Serious about GROWING your business? Visit harbormarketingagency.com for get your FREE FUNNEL AUDIT, and for everything you'll need to get started on the path to growth! Make sure to also join their Facebook Group; The 8-Figure Ecommerce Accelerator.
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Episode Link to Share: https://www.buzzsprout.com/927664/4006832
The most influential person that Danny know in the subscription box industry: Dr. Squatch
Danny's favorite subscription box: FaithBox
Danny's favorite social media platform: LinkedIn
Guest Links:
Danny Hamon and Kable Product Services:
Website: https://www.kablefulfillment.com
LinkedIn: https://www.linkedin.com/company/kable
Danny's LinkedIn: https://www.linkedin.com/in/dannyhamon
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Any dog lovers out there??? On this episode I chat with Dustin McAdams, Co-owner and founder of PupJoy! PupJoy is a subscription box for dogs that is uniquely customizable.
What started out as just an idea amongst 2 friends in Chicago back in 2015, has now become one of the biggest subscription boxes for dogs. Anywhere. Period.
PupJoy has been featured in every known dog publication and also been ranked as a top 10 dog box in many highly respected online rating sources, such as Urban Tastebud, My subscription addiction, and Buzzfeed.
On this episode, Dustin discusses the unique opportunity that we have as online businesses while quarantine is in effect, whether it’s e-commerce stores, or subscription services & businesses. Dustin describes why he thinks the covid era has enlightened a new segment of our population, and new age customers. But with that, also comes risk and advantages for us to decipher. Decisions!
This episode is sponsored by Harbor Marketing Agency. Serious about GROWING your e-commerce or Subscription based business? Visit harbormarketingagency.com for get your FREE FUNNEL AUDIT, and for everything you'll need to get started on the path to growth! And make sure to join their new Facebook group, "8-Figure Ecommerce Accelerator". A must for anyone in the subscription box industry!
The most influential person that Dustin know in the subscription box industry: Customers (biggest ally and biggest critic)
Dustin's favorite subscription box: HomeChef
Dustin's favorite social media platform: Instagram
Links:
Dustin and PupJoy:
Website: https://pupjoy.com
Instagram: https://www.instagram.com/pupjoy/?hl=en
Facebook: https://www.facebook.com/mypupjoy/
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
Book a call with Eric at:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. But in this episode, the topic can apply to any aspect of life. Business or otherwise.
You will learn The Power Of Networking, and how to network and build relationships the right way. I’ll share with you all my best lessons that I've learned in my 38 years. As well the best resources I’ve used to help me along my journey. And the people, coaches and influencers that I continue to learn from today. Some of this is timeless, and some of the methods you might have learned won’t apply in 2020.
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!
This Episode to share:
https://buzzsprout.com/927664/3952958
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Travis Chappell Explode Your Network Link:
https://travischappell.com/explode
Jordan Harbinger 6 Minute Networking Course:
https://jordanharbinger.com/course
Megan MacNeill LinkedIn:
Her course information Link: https://relevantbusiness.com.au/linkedin-21-day-challenge/
Her 10% OFF Link using discount code "ERIC" : https://bit.ly/2WlzEgj
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesu
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
On this episode, we talk with Brent Freeman, founder, president and CEO at Stealth Venture Labs.
Stealth Venture Labs is a Marketing Growth Firm who specialize in the subscription and ecommerce industries. The impressive team of marketing veterans at the firm has accumulated over $2 billion in online sales over their careers. Since its inception, Stealth Venture labs has also generated over $250 million in recurring revenue. To date, they’ve helped start and or grow over 50 subscription box companies!
Brent Freeman has contributed to Entrepreneur Magazine, spoken at the University of Southern California and has also been featured in Forbes, Inc and Today!
On this episode, Brent goes into the intricacies that can help you scale from 0-$1m, $1m to $5m, and $10m to a $100m company.
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram.
The most influential person that Brent know in the subscription box industry: Kevin Tighe
Brent's favorite subscription box: Who Gives A Crap Toilet Paper Subscription
Brent's favorite social media platform: Instagram
Links:
Brent and Stealth Venture Labs :
Website: https://www.stealthventurelabs.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/brentjfreeman/
Brent's articles: https://www.entrepreneur.com/author/brent-freeman
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
This Episode's guests are power couple Mike Milyavsky and Anna Gorovoy, owners and founders at Shaker and Spoon.
Shaker & Spoon was founded in 2015 in Brooklyn, New York by two designers (Mike and Anna). Shaker and Spoon is a monthly cocktail club where you just pick up the bottle (alcohol), and they take care of the rest.
On this episode Mike and Anna talk about how using creativity and your strengths is key to succeeding in any business, and how it changed theirs.
To date, Shaker and Spoon have been featured in Esquire twice, usa today, Forbes, Maxim, Huffpost, HGTV, Buzzfeed, Business Insider, Parade and honestly a ton more. I really can’t name them all. Shaker and spoon is absolutely on fire!
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
The most influential person that Mike and Anna know in the subscription box industry: Steven Szaronos of Bespoke Post; Chris George, John Haji, and Paul Chambers of Gentleman's box
Mike and Anna's favorite subscription box: Imperfect Foods
Mike and Anna's favorite social media platform: Twitter, Instagram, and Facebook
Guest Links:
Mike & Anna and Shaker & Spoon :
Let's Drink To That Community in Facebook Group: https://web.facebook.com/groups/614724838954668/?_rdc=1&_rdr
Shaker & Spoon: https://www.shakerandspoon.com/
Instagram: https://www.instagram.com/shakerandspoon/
Facebook: http://facebook.com/shakerandspoon
Twitter: https://twitter.com/shakerandspoon
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: ht
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Welcome to The Subscription Box Show, I’m your host Eric Musick, and today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And on this episode, we unlock the secret behind FB ads with our very first GUEST Host, Steve Krakower of Harbor Marketing Agency. Or you might know him as that steve guy from episode 1.
On this episode, Steve breaks down Facebook ads in two parts:
1. For beginners, or people just starting out.
2. For the more experienced entrepreneurs who are ready to grow on a larger scale, or just feel stuck.
This episode is sponsored by Harbor Marketing Agency. Visit harbormarketingagency.com for get your FREE FUNNEL AUDIT, and for everything you'll need to get started on the path to growth! Make sure to also check out all the companies that Steve, and Harbor Marketing Agency has been able to help scale and grow! Companies like Southern Scholar, Shaker and Spoon and Breo Box and much more!!!
Steve and Harbor Marketing Agency:
Email: [email protected]
Website: https://harbormarketingagency.com
Instagram: https://www.instagram.com/harbormarketing/
Facebook: https://www.facebook.com/harbormarketingagencyllc/
Podcast: https://www.harbormarketingagency.com/the-box-biz-episodes
The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
Book a call with Eric at:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
From the publisher's feed