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In this very special milestone episode, which is episode 50 of The Subscription Box Show, I have brought on my coach and mentor, Travis Chappell!
Travis host's a top 25 business podcast called Build Your network where he’s interviewed literally everyone in the business space, from Ed Mylett, Grant Cardone, John Maxwell, Tom Bilyeu, Amy Porterfield, JP Sears, Trent Shelton, Pat Flynn, Cole Hatter and has now over 400+ more episodes. His guest list is second to none.
Travis has been featured in Forbes, Entrepreneur, Bigger Pockets, EOFire, Nasdaq and was named as a top ten podcast you have to listen to by none other than Joe Rogan.
Travis will show you the importance of building your own network, the right way. Networking is important in any business, no different in our industry. There's a wrong way of networking, and Travis will tell you why who you know is more important than what you know.
I first heard about Travis back in April of 2019 after John Lee Dumas politely declined my request for him to coach me. I was pretty disappointed. I really love everything JLD puts out there, and I really wanted him to coach me. He did however give me something at the time I didn’t know would change my life. He gave me an intro to someone I had never heard of, but that he had coached himself. He said, go and give Travis Chappell a listen, and get a hold of him while you still can. Trusting JLD’s recommendation, I immediately started to consume Travis’s Podcast, Build Your Network...and voraciously.
I reached out to him shortly after and the rest is history. I took his course, Explode you Network, then joined his Mastermind, went to his inaugural live event, and finally purchased his VIP coaching ticket. It was definitely the scariest investment in myself I had ever done, but also the most rewarding.
Fast forward one calendar year later, and I launched my first podcast. The Subscription Box Show on April 6, 2020. Implementing Travis' coaching and leaning on his networking secrets, the podcast was able to hit the iTunes top "New Shows" list after just six days!
I owe a lot to Travis, so to say I’m excited to have him on is an understatement. Travis has helped countless entrepreneurs grow their networks the right way!
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations on July 30th, at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
Guest Links:
Travis' favorite quote: "Be so good, they can't ignore you." - Steve Martin
The box that Travis would stay clear of: any sort of extremist political groups
His favorite subscription box: Lovevery
His favorite social media platform: Instagr
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, I have the thrill and pleasure to have one of the most influential person I know in the subscription box industry, CEO, and Co-Founder of SUBTA, The Subscription Trade Association, and SubSummit, the world’s first and largest Subscription Conference, Paul Chambers!
SUBTA is an ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry.
As a subscription box entrepreneur, there are a ton of reasons to join SUBTA, but did you know that some of the benefits include;
What’s maybe more impressive is that SUBTA and SubSummit are only a few years old. This all started back in 2016 by 3 gentlemen (pun intended) who saw a gaping hole in a fast growing industry.
Just a few short years later, today SUBTA is the clear leader in everything subscription and they continue to innovate the subscription industry. On July 30th, the first ever Subscription virtual event is set to change the industry. It’s called Subscription Innovations and they want it accessible to everyone, so it’s FREE!
Paul is always willing to help and see’s the value in adding value to others. In our conversation Paul and I get into what exactly SUBTA can offer you, why you should join both SUBTA and their free virtual events, but also the in’s and out's of the industry and why they ultimately created this association, the conference and all their resources to help today’s subscription box entrepreneur.
Guest links:
Website: https://subta.com
Instagram: @subtastudios
Facebook: https://www.facebook.com/SUBSCRIPTIONTRADEASSOCIATION/
Virtual Event: Subscription Innovations, Free on July 30th, 2020 12-4pm EST https://SUBTA.com
Podcast: Subta Sound
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, we dive into Bottom of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy.
Last Focus Friday, Episode 45, we went over what your Middle of Funnel was, and you can catch up on that here: https://www.thesubscriptionboxshow.com/podcast-1/ssu72liuf2wf41yeye50c4lswjqo7j
And two Focus Friday's ago, Episode 42, we covered your Top of Funnel. You can catch up to that here: https://www.thesubscriptionboxshow.com/podcast-1/mwvyth6i9wkt4cvlaz3uiejlufylig
Free Ideal customer avatar download, email me at: [email protected]
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, I have the pleasure of talking about all things subscription boxes with the Founder of BootayBag, Elly Gheno!
BootayBag is a passion project by real women (for real women) who hate digging through mall sale bins for their undies. Now I can honestly say that on a personal level, I don’t know what she’s talking about, but this is a real problem. Since Elly launched BootayBag back in 2016, BootayBag has quickly become a top underwear subscription box for women around the world. BootayBag is always ranked in the top 10 when it comes to underwear subscription boxes. Top 3 in urbantastebud and mysubscriptionaddiction. And ranked #1 in 2020 by undywear.com. They’ve also been featured on Buzzfeed, The Everygirl and Elly has even spoken at SubSummit, the world’s largest Subscription conference/expo.
Elly Gheno started her company with:
Which is another big part of this episode. Elly has been able to grow a community and culture that is second to none, and has created a loyal following who support and voice what is needed to keep growing the BootayBag brand!
Guest Links:
Her choice if he's going to hire a mentor/coach: Lauryn Evarts of The Skinny Confidential
Website e-commerce platform that she currently use: Shopify
The most influential persons that Elly know in the subscription box industry: John Haji, Paul Chambers and Christopher George
Elly's favorite subscription box: HelloFresh and Billie Razor
Her favorite social media platform: Instagram
Website: https://bootaybag.com
Instagram: https://www.instagram.com/bootaybag_/
https://www.instagram.com/bootaybag_/
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, I have the distinct honor to share with you, the Founder and CEO of Stately, Hiral Zalavadia. Stately is a stylist-curated clothing subscription service for modern men. They partner with today's leading menswear brands to curate personalized packages of clothing for their members based on their style and preferences.
Hiral Zalavadia is a former Georgetown Law graduate and corporate lawyer from New York and Los Angeles, Hiral knew he needed to look the part for both his clients and his white-shoe law firm. But, with his busy schedule he didn't have the time to go shopping. He started to look for services that would cater to his lifestyle, but wasn't pleased with any of the existing services that were out there.
After hitting an inflection point in his legal career in 2018 and discovering a gap in the marketplace for stylist-curated clothing services for modern men, he decided that it was finally time to satisfy his lifelong urge to become a subscription-eur and he founded Stately.
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Hiral's info + Links:
Most frequently asked questions Hiral get: How does this work?
Hiral's choice if he's going to hire a mentor/coach: Daymond John
The most influential persons that Hiral know in the subscription box industry: Uday Singh
Type of product that Hiral would stay clear of: Something that's not passionate about
Hiral's favorite subscription box: FabFitFun
Hiral's favorite social media platform: Instagram
Profile:
Instagram: https://www.instagram.com/stately_men/
Facebook: https://www.facebook.com/StatelyMenClothing/
Website: https://www.statelymen.com
LinkedIn: https://www.linkedin.com/in/hiralzalavadia
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.face
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, we dive into Middle of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy.
Last Focus Friday, Episode 42, we went over what your Top of Funnel was, and you can catch up on that here: https://www.thesubscriptionboxshow.com/podcast-1/mwvyth6i9wkt4cvlaz3uiejlufylig
Free Ideal customer avatar download, email me at: [email protected]
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, we talk about procurement and the services they offer, with Procuremint’s own, Michael Vickar. Michael is the CFA and CAIA of Procuremint (spelled mint. m. i. n. t versus m.e n t
Procuremint works with close to 100 subscription boxes from start up to some of the largest in the world. Procuremint was founded by subscription box entrepreneurs so they know a thing or two when it comes to subscription boxes!
Procurement has an internal manufacturing team that vets out factories from a price, quality, social + ethical factor, and more.
They are able to save their clients both in cost and time when it comes to sourcing both third-party products (through their licensed brands), as well as white labelled products. From drones and action cameras, to socks and beanies, they have experience in everything and everything outside of food & beverage. Procurement works with subscription boxes in the pets space, mens accessories, lifestyle, beauty, fitness, and more.
Procuremint's motto is 'partners, not suppliers'. As a result, Procuremint provides strong credit terms to help your business grow. They also have an internal graphic design team that can be leveraged for no additional cost at any time.
Lastly, a member of their team, Michael has completed the CFA and CAIA designations. Procuremint leverages this knowledge in finance and currency markets to hedge currency risk on a discretionary basis. This helps to better keep price stability for cost of goods. And we definitely talk about this on this episode.
Michael and I break down exactly what it is Procuremint… and how exactly can Procurement services serve us entrepreneurs in the subscription box industry.
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Guest Links:
Website: https://yourprocuremint.com
Email: [email protected]
Most frequently asked questions Michael get: How long will this product take to arrive?
Michael's choice if he's going to hire a mentor/coach: Warren Buffett
The most influential people that Michael knows in the subscription box industry: John Haji, Paul Chambers and Christopher George
Michael's favorite social media platform: TikTok
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
On this episode, I have the pleasure to talk with Scott Fulbright, Co-Founder and CEO at Living Ink Technologies.
Living Ink is a biomaterials company on a mission to use sustainable algae technologies to replace petroleum-derived products, such as ink. Living Ink are changing the way pigments are made by using algae as colorants for eco friendly Algae Ink™ products. In 2013, when Scott was a student at Colorado State University, it was brought to his attention that the majority of printing ink used in the world was produced from toxic petroleum products. So today Living Ink is commercializing a black algae-based pigment that has a negative carbon footprint, bio-based, resistant to UV-light exposure and is safe. In layman's terms, the process developed uses algae (yes- the tiny aquatic plant) instead of heavy petroleum oil.
The company has since raised $1.5M from the National Science Foundation, and has received numerous honors from the U.S. Department of Energy, University of Colorado, Colorado State University, Biofuels Digest and Hello Tomorrow Challenge.
Prior to Living Ink, Scott spent the last 12 years in the algae bioproducts industry, where he led research and development projects in both industry and academia. His research was directed at understanding the scale-up process in algae cultivation for biofuels and bioproducts. In industry, Scott worked at Valcent Products and Solix Algredients who raised $20M and $68M, respectively.
Scott is also a TedX speaker and has partnered with the United States Department of Energy, EcoEnclose, CO state, NSF and Plug and Play and now Lacoste. The future is definitely bright for Living Ink and I would hope that in the very near future, they will be a leader when it comes to how packaging, textiles, printing and virtually everything you see out there is made.
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Guest Info:
Scott's favorite quote: "If there is no struggle there is no progress." - Frederick Douglas
Scott's favorite subscription box: KiwiCrate (KiwiCo)
Scott's favorite social media platform for him and for Living Ink: Instagram
The most influential persons that Scott know in the subscription box industry: Saloni Doshi and Kyle at EcoEnclose
Instagram: https://www.instagram.com/livinginktech/
10-minute TedTalk of Scott: https://www.youtube.com/watch?v=4uAAegPkCKo
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Ever wonder what the heck is Top Of Funnel, Middle Of Funnel, and Bottom Of Funnel? Well, it's a big part of YOUR business, and in this episode, we dive into Top of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy.
We will be covering all three stages in the next three consecutive Focus Friday's. Ep#42 is Top Of Funnel, Ep#45 will be dedicated to Middle Of Funnel, and finally, Ep#48 will be for your Bottom Of Funnel Marketing.
Episode Link to share: https://thesubscriptionboxshow.com/podcast-1
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!
Link: example of my top of funnel gated content: https://louisandlea.com/pages/resources
Free Ideal customer avatar download, email me at: [email protected]
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, I have the pleasure of talking with the founder and CEO of one of the biggest and most popular Japanese Subscription boxes on the market today, Danny Taing of Bokksu!
Before Bokksu was known as a trailblazing New York and Tokyo-based D2C e-commerce and media platform for Japanese snack food and media, Danny had lived in Japan for four years.
Danny originally bootstrapped Bokksu from 20 subscribers to 3 million dollars! What started out as a passion for authentic and real Japanese snack food, quickly swelled to a high 7 figure business in just a few short years. Bokksu has now been featured in Buzzfeed, the Wall Street Journal, Eater and Mashable amongst others.
Bokksu has been able to lean on and utilize both Japanese snack makers and fulfillment centers, as well as their North American office which houses all the ads, creative and marketing. They source only real Japanese food, and partner directly with centuries old family snack makers in Japan to live out their mission of bridging people together and sustaining culture through authentic food and media.
In his spare time, Danny is an avid rock climber who loves to get into fierce battles with friends over board games. Ah yes, the competitive spirit of a true entrepreneur… I love it.
Episode Link: https://thesubscriptionboxshow.com/podcast-1
This episode is sponsored by Louis and Lea. Visit https://louisandlea.com for everything from Birth to Birthday! Tired of not knowing what are the essentials for mom and baby during first year? Get YOUR FREE RESOURCES at https://louisandlea/pages/resources @officiallouisandlea on Instagram Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Guest Links:
E-commerce platform that Danny currently use: Shopify, Recharge and Klaviyo
Danny's favorite subscription box: FabFitFun
Danny's favorite social media platform: Facebook
Bokksu Documentary: https://www.bokksu.com/snackbites
Bokksu Facebook: https://www.facebook.com/bokksu
Bokksu Instagram: https://www.instagram.com/bokksu/
Bokksu Twitter: https://twitter.com/bokksu
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxsh
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
From the publisher's feed