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Welcome to the New Founders Series! Where I interview some of the fastest growing new subscription box companies across the globe. I want to highlight some new and exciting companies that although new, are growing fast and will share all the ways they ultimately got their subscription boxes off the ground while it is still very fresh in their mind.
I also want to explore their pain points and what are currently the biggest obstacles they’re encountering in today’s subscription landscape.
This is a great way to learn from entrepreneurs who are right in the thick of it right now, and learn what is working in 2020! And on today’s New Founders Series episode, I have the privilege of talking with a founder that literally just launched one calendar year ago. Founder of Imagine Me Stories, Keisha Ehigie!
Keisha Ehigie is a Nigerian-Jamaican mom who noticed that her young daughter was developing self-esteem issues when she couldn’t see characters that looked like her, or reflected her reality, in the story books she was reading.
She did her own research and discovered that only 1% of UK children’s books had a Black main character. She also discovered other troubling statistics that just didn’t seem to add up in the book industry with minority ratios that she reveals in our conversation.
This Episode is sponsored by Julie Ball’s Subscription Box Bootcamp 2.0 Have you heard? Julie is launching her brand new revised subscription box bootcamp from September 17-23. Subscription Box Bootcamp 2.0. Looking for a complete course to start your subscription box business off on the right foot? Then visit https://ericmusick.krtra.com/t/h67apnWbBQ9c
Guest Links:
Website platform she currently use: Cratejoy
The most influential person she knew in the subscription box industry: Jake Tetreault
Website: https://www.imaginemestories.com/
Email: [email protected]
Instagram: https://www.instagram.com/imaginemestories/
Facebook: https://web.facebook.com/imaginemestories
Keisha's DISCOUNT CODE: TSBS10 for 10% off the standard box at https://www.imaginemestories.com/
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this special guest host episode, I’ve invited someone to take on the always disruptive foe to every entrepreneur… overwhelm, with none other than overwhelm expert, Dr Yishai Barkhordari, Psychologist and host of the brand new podcast, The Business Couch, and in this episode, Part 1 we tackle the first 4 mistakes from the 8 Mistakes You’re Making That’s Causing You Overwhelm.
Mistake 1: You Don’t Prioritize
Mistake 2: Too Many Roads to Follow, Apple to Pick, etc
Mistake 3: Resisting Offloading/Dropping
Mistake 4: You Don't Schedule (or tinker with your schedule)
Dr. Yishai is also an adaptability coach to entrepreneurs and business leaders. Because of his background as a psychologist, Dr Yishai has a rare window into the minds and motivations of people at work and in business. He leverages his deep psychological training and experience to help entrepreneurs and business leaders transform their challenges and exhaustion.. Or overwhelm, and turn it into energy, excitement, and excellence -for themselves and their businesses.
But first, a quick legal disclaimer that I have to share. The disclaimer is from Dr Yishai reminding you that: He’s a psychologist but not your psychologist, so do your own research before using anything that he shares.
Episode proudly sponsored by Louis and Léa! Pregnant? Know someone who's expecting? Find out what all the moms are talking about! Head over to https://louisandlea.com/collections/gift-boxes and find your perfect gift for the mom and baby in your life. Use discount code SUBSCRIPTION for 10% off!
Guest Links:
Email Dr Yishai to receive your FREE Mistake Worksheet [email protected]
Podcast: The Business Couch https://www.buzzsprout.com/1235264
Website: https://www.dryishai.com/
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode we go deep into the very unique and niche world of CRO agencies and why it is so important to utilize the data offered today by these agencies, and how we can better convert customers, with the Director of Business Development at Upsellit, Josh Model!
In 2005, UpSellit CEO Chris Wampler developed one of the first live chat simulation engines. Over the last 14 years, UpSellit has developed a powerful suite of e-commerce conversion optimization solutions.
Today, 15 years later, Upsellit is still very much in the game, and now more than ever in the subscription game. Josh goes into why he decided to join the team at Upsellit and why they are so focused on the subscription industry. This is truly a fascinating conversation, as Josh will tell us how they utilize their unique analytics to help subscription box entrepreneurs like us grow, scale and convert!
Episode proudly sponsored by Louis and Léa! Pregnant? Know someone who's expecting? Find out what all the moms are talking about! Head over to https://louisandlea.com and find your perfect gift for the mom and baby in your life. Use discount code SUBSCRIPTION for 10% off!
Guest Links:
Who he would hire as mentor/coach: Gary Vaynerchuck
His favorite quote: Anything by John Wooden and Albert Einstein
A thing he knew that he wish every subscription entrepreneur would know: "Make sure especially upfront that you understand who your audience is. Hone in, start small, make sure that you're marketing to the right people, and then grow and scale out from there."
The most influential person that he knew in the subscription box industry: SUBTA Team
His favorite subscription box: The Five Four Club
His favorite social media platform: LinkedIn
Profile:
Website: https://upsellit.com/
Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Welcome to the New Founders Series! Where I interview some of the fastest growing new subscription box companies across the globe. I want to highlight some new and exciting companies that although new, are growing fast and will share all the ways they ultimately got their subscription boxes off the ground while it is still very fresh in their mind. I also want to explore their pain points and what are currently the biggest obstacles they’re encountering in today’s subscription landscape.
This is a great way to learn from entrepreneurs who are right in the thick of it right now, and learn what is working in 2020! And on today’s New Founders Series episode, I have the privilege to talk with one of the fastest growing new companies anywhere. I chat with Christie Kerner, Founder and CEO of My Little Mascara Club.
My Little Mascara Club literally just launched a few short months ago in March of 2020. Since the launch, it has now exceeded $16K in monthly sales as of July! What!!!
Christie wanted to give the listeners of this show a special gift, so here it is, you can “text MASCARASAVE10 (one word) to 29071 for 10% off your first purchase”
Guest links:
Website platform Christie uses : Shopify with Recharge
The most influential person she knows in the subscription box industry: Liam Brennan
A type of product/subscription box Christine would stay clear of: Anything really heavy
Website: https://mylittlemascaraclub.com/
Facebook: https://web.facebook.com/mylittlemascaraclub/
Instagram: https://www.instagram.com/mylittlemascaraclub/
Episode sponsored by Subbly! Start your FREE trial today, and see for yourself why Subbly was rated 5 stars on Capterra! Visit https://subbly.co for more! Subbly, the #1 Subscritpiton E-Commerce Platform. Period!
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Gr
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, we discuss The Top Resources To Help Your Subscription Box Business.
For this episode I've condensed all the best resources I’ve found, and some of them I’ve even used, that are tailored to help us subscription box owners start on the right foot. And if you have an existing business and are feeling stuck, then these are even proven resources to help get you moving in the right direction again!
Episode link to share:
https://www.buzzsprout.com/927664/5132203
Episode proudly sponsored by Subbly! Make sure to visit https://subbly.co to see why their loyal customers rated them 5 stars on Capterra!
Links to Resources:
1. Steve Krakower and Harbor Marketing Agency; The Box Biz , https://www.harbormarketingagency.com/podcast Harbor Marketing Agency: https://www.harbormarketingagency.com/ 8-Figure Accelerator Facebook Group: https://m.facebook.com/groups/640672820027901?ref=bookmarks
2. Julie Ball and Sparkle, Hustle, Grow. Bootcamp; https://www.subscriptionboxbootcamp.com/?r_done=1 Podcast; https://www.buzzsprout.com/717357
3. SUBTA. Website; https://subta.com/ YouTube channel; https://www.youtube.com/channel/UCSSrvzhyrt01g3Adx4z98BQ/featured
4. Cratejoy and their Subscription School; https://subscriptionschool.com/
5. Liam Brennan. The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Liam's public Facebook Group https://m.facebook.com/groups/1826222974179915/?ref=group_browse
6. Stefan Pretty and Subbly. Website; https://www.subbly.co/ Subbly Facebook Group; https://m.facebook.com/groups/1783945875266198/?ref=group_browse
7. John Roman and Online Queso; https://onlinequeso.com/
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
In this episode, we dive deep into the world of copywriting. What can a good copywriter do for your business, do you still need a copywriter in today’s business landscape, how to spot a fake, and what are all the other aspects that a good copywriter and content marketer can do for you, with Chief Senior Strategist, Senior Copywriter, and CEO of Cornell Content Marketing, Rai Cornell!
Rai Cornell is the founder of Cornell Content Marketing, a digital marketing agency that harnesses the power of the psychology of buying, emotional connection, and relationship building to help subscription businesses build long-term relationships with customers. For 13 years, Cornell Content Marketing has been helping B2C businesses stabilize, grow, and scale through expertly coordinated marketing solutions. As the company's strategist and senior copywriter, Rai Cornell works with subscription business owners to align their business goals with the goals of their target customers to create synergy, satisfaction, and sales.
Rai and her team have helped numerous ecommerce and subscription box companies grow with proven and tested copywriting, along with a holistic marketing strategy. Companies like Reel Paper, Pretty litter, Equality Vodka, Orange Theory Fitness, Vinebox and many more. Rai is also a partner and member at SUBTA, and will also be attending and taking part in the next two functions;
Giveaway: Listeners can text SUBBOX to 33777 to receive Cornell's Content Marketing Checklist for Subscription Businesses!
Episode proudly sponsored by Subbly! Visit https://www.subbly.co/ and see why they are rated #1 by Capterra, and have a legion of loyal followers. Subbly wants to be your subscription platform solution! Subbly, the #1 subscription e-commerce platform. Period
Guest Links:
LinkedIn: https://www.linkedin.com/company/cornellcontentmarketing/
Facebook: https://web.facebook.com/cornellcopywriting/
Instagram: https://www.instagram.com/cornellcontentmarketing/
Website: https://www.cornellcopywriting.com/
Content Marketing Checklist for Subscription-based businesses: text SUBBOX to 33777
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick:
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
I'm so excited and extremely proud to present this 4Part series on subscription website platforms. You’re going to hear from some of the top companies available today for subscription box entrepreneurs looking at options for website subscription platforms.
In this series, I have had the privilege to interview and present to you:
- Part 1 Bold Subscriptions Co-Founder, Jay Myers
- Part 2 ReCharge COO, Chathri Ali
- Part 3 Subbly Owner and Founder, Stefan Pretty
- Part 4 Cratejoy CEO, Amir Elaguizy
In this episode, I get into our website platform series with Amir Elaguizy, CEO at Cratejoy!
Episode link to share: https://www.buzzsprout.com/927664/5130922
Guest links:
Website: https://www.cratejoy.com/
Subscription School Facebook Group: https://web.facebook.com/cratejoybiz
Facebook: https://web.facebook.com/cratejoy/
Instagram: https://www.instagram.com/cratejoy/
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
On this episode, you will learn what it takes to solidify your Pre-Launch!
I will let you know the 9 pieces of the Pre-Launch puzzle!
1. Awareness
2. Audience
3. Creating an email list
4. Sharing your email list
5. Exciting your email list
6. Feedback
7. Pre-sale
8. Growing your email list
9. Facebook Pixel
Episode link to share:https://www.buzzsprout.com/927664/5130871
Episode sponsored in part by Louis and Léa. Pregnant? Know someone who is? Not sure what to get them? Then you have to get the #1 gift for any expecting mom in your life at https://louisandlea.com/collections/gift-boxes Use discount code “SUBSCRIPTION” for 10% off.
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
Who loves coffee? I’m raising my hand way up! What if you could subscribe to coffee as a subscription? Of course there are plenty of coffee subscriptions out there, but in this episode, I talk about everything coffee and coffee subscription boxes with co-founder and CEO of Driftaway Coffee, Suyog Mody!
Suyog will show us how you can grow and thrive even if your subscription niche is competitive, and how you can do it while being carbon neutral and staying sustainably responsible! And what makes this interview especially special is that Suyog brings us right into his Brooklyn New York office work space. If you listen carefully you can hear the real authentic sounds of New York, which makes the episode super real and unique.
Episode link to share:
Today Driftaway Coffee is always ranked at or near the top of any subscription box coffee category. They’ve been featured in roastycoffee.com, voted #1 coffee subscription box on Urban Tastebud, Homegrounds, Dripped Coffee, Vogue, Forbes and many more.
Driftaway Coffee has found a fine balance between scale, ethical and sustainability, eco-friendly and creating a personal experience within a very crowded niche.
Episode sponsored in part by Louis and Lea. Pregnant? Know someone who is? Not sure what to get them? Then you have to get the #1 gift for any expecting mom in your life at https://louisandlea.com/collections/gift-boxes Use discount code “SUBSCRIPTION” for 10% off.
Guest Links:
Website: https://driftaway.coffee/
Instagrm: https://www.instagram.com/driftawaycoffee/
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call w
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
Send us Fan Mail
I'm so excited and extremely proud to present this 4 Part Series on Website Platforms. You’re going to hear from some of the top companies available today for subscription box entrepreneurs looking at options for website subscription and ecommerce platforms.
In this series, we aim to highlight what each one of these amazing companies brings to the table, and why all four have found success and loyalty from their customers.
But the goal is to ultimately help YOU the listener, the subscription box entrepreneur make an informed decision that best suits you when it comes to choosing a very important part of your business… your subscription website platform!
In this series, I have had the privilege to interview and present to you:
Stefan Pretty is an entrepreneur from Scotland with humble beginnings and a rebellious streak. He’s a lifelong entrepreneur, having started multiple businesses including a successful digital agency in his early 20s.
Now, Stefan has become obsessed with improving the way customer relationships interact with commerce which he brings to life through his latest venture: Subbly.
Since day one, Subbly has focused on hands-on customer support, building community, and developing technology by listening to the needs of their customers. That’s why Subbly has a 5-star rating on Capterra, and an army of fanatical customers.
Episode sponsored by Louis and Léa! Pregnant? Know someone who is expecting? Visit https://louisandlea.com/collections/gift-boxes and see why Louis and Léa is the #1 Gift site for: Shower Gifts, Birth Gifts, Push Gifts and much more! Use discount code SUBSCRIPTION for 10% off!
Guest links:
Instagram: @stefanpretty
Subbly: https://www.subbly.co/
Podcast: https://podcasts.apple.com/us/podcast/subscription-rockstars-by-subbly/id1481352233
Subbly Facebook Group: https://web.facebook.com/SubblyCo/
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.th
Support the show
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
From the publisher's feed