• How a childhood healing experience set Dr. Markson on the chiropractic path
• The seven-year struggle that nearly pushed him out of the profession
• The single event that changed everything (and why he still teaches it today)
• The power of belief systems, affirmations, and visualization
• What Dr. Markson learned directly from BJ Palmer
• How Parker Seminars shaped modern chiropractic success
• The origins of Markson Management, The Master Circle & The Cabin Experience
• Why helping struggling chiropractors succeed has been his lifelong mission
• How mindset, environment, and daily habits determine long-term outcomes

In This Deep Dive Episode:
We’re tackling the hardest and most expensive problem in chiropractic growth: getting from “great idea” to “real implementation.”
Drawing from a powerful masterclass by Dr. Noel Lloyd and insights from clinics just like yours, we cover:

🔥 What You’ll Learn:

• Why most seminar takeaways die within 5 days — and how to stop that cycle
• The real cost of not implementing (it’s bigger than the seminar fee)
• Dr. Noel Lloyd’s 5-question clarity framework to turn any idea into an SOP
• The surprising reason you should start with your mistakes before anything else
• The step-by-step method for converting raw notes into prioritized action
• How modern tools (including ChatGPT) can instantly create SOPs, scripts & training modules
• The power of executive distillation and why only 3–4 ideas should make the cut
• How project sheets create ownership, accountability, and consistent follow-through
• The essential role of protected training time in building a high-performing team
• How to connect tasks to patient stories to create deep emotional buy-in
• The 3-step post-seminar debrief that forces clarity and avoids overload

📋 Tools & Framework Covered:

• The 5-Question SOP Builder
• Tangent-capture note processing
• The “Easy / Delegate / Long-Term” prioritization buckets
• Project Sheets (Name, Due Date, Actions, Rollout Expectations, Assigned Owner)
• 12-Topic Rotating Training Curriculum
• The “Hot Breath on Your Neck” team-buy-in test
• The Top-Two Ideas Debrief System

💡 Real Results:  

Hear how one practice turned a simple idea like Pie Day into a perfected SOP that allowed them to handle 600+ patients in two days — smoothly and confidently — because the team was trained and the systems were dialed in.

🎯 Your Takeaway Question: 

What single idea from your last seminar will you name, fund, and assign ownership to this week?
That decision is what drives real growth.

👉 Book your free implementation call with Dr. George Birnbach:
https://myfivestar.com/work-with-us/

👉 Subscribe to The Successful Chiro Podcast
Never miss a Deep Dive. Get weekly strategies, systems, and real tools to grow your practice with purpose.

👉 Want more trainings and system-building resources?
Visit Five Star Management for consulting, tools, and coaching that help chiropractors grow with confidence: https://myfivestar.com/

• The real source of sustained commitment in a chiropractic practice
  How the most successful chiropractors deliberately generate their own energy through intentional self-talk and consistent actions.
• The “Stoic Fallacy” and how it silently destroys momentum
  Why resisting reality drains commitment — and how to shift from friction to forward motion instantly.
• The hidden trap of comparison
  How looking at someone else’s 10-year success story crushes your own capacity and limits what you believe is possible.
• How fear masquerades as “realistic thinking”
  And why stabilizing success requires trusting the results you’ve already earned.
• The 3 question-starters that kill energy: When, Why, and Who
  Learn how to replace them with the QBQ — the question behind the question — that drives action instead of blame.
• The tiny daily actions that sabotage commitment
  Snoozing the alarm, choosing easy tasks, chasing shiny new ideas — and how each one erodes your ability to follow through.
• The power of micro-focus: “What’s the next thing?”
  A simple exercise for turning overwhelm into clear, winnable steps.
• Why great leaders stop thinking ‘How?’ and start thinking ‘Who?’
  The delegation shift that removes pressure and increases team capacity.
• The difference between pressure and stress
  A game-changing distinction that keeps your mindset clear, calm, and productive.
• The gratitude reset
  A simple daily practice built around:
  Thankful for yesterday. Grateful for today. Hopeful for tomorrow.
• How redefining “wins” transforms team culture
  Why you should stop comparing yourself to the top 1% and start measuring progress against your past self.
• Dr. Lloyd’s powerful story about refusing to quit
  And how rebuilding a failing practice led him to his most important lesson —
  building a reputation with yourself.

👉 Book your free, no-obligation strategy call: https://myfivestar.com/work-with-us/

👉 Subscribe to the podcast
Don’t miss future Deep Dives and essential strategies for practice growth.

👉 Share this episode
If it helped you, send it to a chiropractor who needs a mindset reset this week.

This episode uses AI-generated voice narration for clarity and consistency.

In This Episode:

• The universal problem of clinical chaos — why your schedule feels broken
• The “wet cement” warning sign that your systems are holding you back
• 5 major scheduling mistakes every chiropractic clinic makes:
  • Letting patients dictate the schedule
  • Booking errors that crush efficiency
  • Letting patients “escape the plan”
  • Only booking short-term visits instead of full treatment plans
  • Scattered, non-clustered scheduling that destroys flow
• The CA/DC partnership: how to create consistency, communication, and authority
• Best practices from top-performing clinics:
  • Air Traffic Control (ATC): how to run the adjusting floor like an airport runway
  • Cluster Booking: group adjustments for focus and efficiency
  • Hot Seats: patient-driven flow systems that keep energy high
  • Daily Feedback: how small daily reviews prevent big system breakdowns
• Dr. Lloyd’s Power Hour Strategy — the system that lets you serve more patients with less stress
• How to calculate and scale your clinic’s Maximum Clinical Volume (MCV)

Resources Mentioned:
📅 Book your free consultation with Dr. George Birnbach → https://myfivestar.com/work-with-us/
🎟️ Attend our live events this weekend in Orlando — New Patient Edge and Win-Win Associates: https://myfivestar.com/win-win-live-nov-25/
🎧 Subscribe to The Successful Chiro Podcast for more systems-based growth strategies.

🎙️ This episode was generated using AI voices for clarity and consistency.

What You’ll Learn:

• The Practice Set Point Explained – Why most chiropractors unknowingly plateau and how to recognize your sustainable ceiling.
• The Capacity Quiz 5.0 – A powerful tool that pinpoints the real obstacles limiting your growth—across 12 key capacity areas.
• Three Core Buckets of Practice Capacity
• Clinical Flow & Infrastructure – Streamline layout, scheduling, treatment times, and team flow.
• Doctor Commitment & Beliefs – Strengthen mindset, leadership, and personal bandwidth.
• Financials & Acquisition – Refine retention, pricing, and new patient systems.
• Team-Driven Solutions – How to run the quiz quarterly, engage your entire team, and create a culture of safe, honest feedback (“diplomatic immunity”).
• Real Practice Example – The clinic that shattered its growth ceiling from 300 to 500 visits a week just by adding one treatment room.
• Practical Strategy Highlight: Schedule Sculpting – How to empower your front desk to proactively shape the flow of your day.

Action Steps:

• Take the Capacity Quiz 5.0 with your team.
• Identify the top 1–2 bottlenecks blocking growth.
• Schedule a free strategy session with Dr. George Birnbach to map your next steps.
• Subscribe to The Chiropractic Deep Dive for future growth tools and mindset frameworks.

Resources Mentioned:

• Book your free 10-minute strategy call: https://myfivestar.com/work-with-us/
• Upcoming Orlando Live Events – Nov 15–16: https://myfivestar.com/win-win-live-nov-25/

In this episode, we unpack Dr. Noel Lloyd’s training on Internal Referral Magic, breaking down:

• The hidden systems breakdowns that block internal referrals
• The LLL culture that makes your practice irresistibly referable
• The Family Pattern strategy that unlocks organic family referrals
• The One-Page Progress Report that turns patient wins into warm leads
• How to make your Special Appointment a cornerstone for retention and referrals

🎯 Key Takeaway: You can’t just hope for referrals — you need intentional systems that turn great care into predictable growth.

👉 Next Steps:

• Book a complimentary 1-on-1 strategy call with Dr. George Birnbach: https://myfivestar.com/work-with-us/
• Register for the upcoming Live Event in Orlando – November 15–16: https://myfivestar.com/win-win-live-nov-25/
  • Track 1: The New Patient Edge
  • Track 2: Win–Win Associates
• Subscribe to The Successful Chiro Podcast for more weekly deep dives

This episode was produced using AI-generated voices to bring Dr. Lloyd’s training and Five Star Management’s insights to life.

In this episode, you’ll learn:

• Why the “new patient volume rollercoaster” happens—and how to stop it
• What makes the COA role a must-have in every growth-focused clinic
• The biggest hiring and management mistakes (and how to avoid them)
• The exact KPIs and accountability systems that drive consistent new patient flow
• Proven call metrics from top COAs (8–12 hours/week, 1,200+ calls/month!)
• How to build the culture, systems, and communication loops that keep your outreach thriving

Next Steps:

📞 Book a Free Strategy Call with Dr. George Birnbach to build your COA system, KPIs, and accountability structure: Book Here → https://myfivestar.com/work-with-us/

🎟️ Join Us Live in Orlando — November 15–16, 2025!
Choose your track: 

The New Patient Edge – Proven systems to fill your schedule fast.

Win–Win Associates – Build and scale with profitable associate relationships.
👉 Register now: https://myfivestar.com/win-win-live-nov-25/

🎧 Subscribe to The Successful Chiro Podcast so you never miss a Deep Dive episode filled with practical, system-based strategies for sustainable chiropractic success.

🎙️ This episode was created using AI-generated voices to bring Dr. Noel Lloyd’s teachings and Five Star Management resources to life.

🔍 In This Episode:

• The shocking math behind poor collections — and how 20% less revenue equals 40% less profit
• Dr. Noel Lloyd’s “Dirty Dozen” process for finding and fixing problem accounts
• The 3 red flags every chiropractor should track weekly: size, security, and age
• How to build a disciplined, data-driven AR system that runs without the owner present
• Proven scripts and tools to prevent surprise debt and PI chaos
• Why prepayment options, clear day-two financials, and payment automation change everything
• How one chiropractor found $70,000 in hidden revenue using this exact system

📈 Take Action:

Ready to stop leaving profit on the table and tighten up your systems?
👉 Book your free strategy call with the Five Star Management team today: https://myfivestar.com/work-with-us/

🎟️ Join Us Live in Orlando — November 15–16

Don’t miss our next live events happening simultaneously in Orlando, FL:

Win–Win Associates: Build profitable, happy associate relationships

New Patient Edge: Get more new patients fast with proven systems

➡️ Register for both events here: https://myfivestar.com/win-win-live-nov-25/

🎧 Subscribe & Follow

Stay tuned for more high-impact chiropractic business strategies!
Subscribe to The Successful Chiro Podcast for more Deep Dive episodes, expert insights, and real systems that grow your practice.

This Chiropractic Deep Dive episode was created using AI-generated voices to deliver the teachings and systems of Dr. Noel Lloyd and Five Star Management in a clear and accessible format.

What you’ll discover in this episode:

• The 6 most common care plan mistakes that sabotage retention
• Why clarity and confidence are non-negotiable for patient compliance
• How to use the fact-reason why framework to increase agreement
• Proven analogies (like braces and broken arms) that make care plans “click”
• The power of documentation, chunking, and personalized recommendations
• Why efficient patient flow is critical for commitment and retention

Resources & Links:

• 📅 Register for our 2-day live Orlando event (Nov 15–16, 2025):
• Win-Win Associates: Hire, launch, and keep profitable associates
• New Patient Edge: Fill your schedule fast with proven systems
  👉 Click here to reserve your seat: https://myfivestar.com/live-event-november-2025/
• 📞 Book a free consultation call with Dr. George Birnbach to refine your patient care system
  👉 Schedule your call here: https://myfivestar.com/work-with-us/
• 🎧 Subscribe to The Successful Chiro so you never miss an insight-driven episode

What you’ll learn in this episode:

• Why great notes often fail to turn into practice results.
• The 4-Step Ideas to Action Framework by Dr. Noel Lloyd:
• Pick one easy project.
• Workshop the idea with your team.
• Shepherd the idea past the “wolves” of daily busyness.
• Demo, audit, and build copilots for lasting success.
• Real-world clinic examples, including:
• Caller ID branding for better lead follow-up.
• The Day 3 Meeting to set patient expectations.
• A deactivation text system to solve patient “ghosting.”
• A structured CA-led accountability meeting process.

Implementation isn’t about more ideas—it’s about building systems, accountability, and team ownership so those ideas stick.

This episode was created using AI-generated voices, allowing us to bring you actionable content faster while maintaining clarity and engagement.

Next steps for you:
👉 Schedule a free call with Dr. George Birnbach and the Five Star Management team: https://myfivestar.com/work-with-us/
👉 Register now for our live Orlando event (Nov. 15–16, 2025): https://myfivestar.com/live-event-november-2025/
👉 Subscribe to The Successful Chiro for more strategies that turn great ideas into practice growth.