The Sugatan Effect Podcast

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

Super relatable and personal podcast how Deividas & Kris are dealing during these uncertain times. Nearly all of the brands Sugatan is working with is now scaling, while the entire economy seems to be going south. How are they dealing with that? What kind of strategies work? 

Join them for a 50 minutes of business and personal talk.

     The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

     In spirit of International Women’s Day, we have two lovely ladies in episode #25. This time Kris is hosting the podcast, starring a fellow team member, Erika.

     Erika was working a full-time job at a science lab, as a project manager when she applied as a personal assistant for Kris. She was hustling at these two jobs for half a year. During that time, Erika showed how smart and talented she is and proved that she’s a great performer and executor. After a while, Kris realised the real importance of Erika as a team member, resulting in promotion to COO of Sugatan. Now Kris thinks that everyone needs an “Erika” in their life. Even “Mambo No. 5” song has it in it’s lyrics:”A little bit of Erika by my side”. 

     If you want to find the perfect match, for your new open job position, we dropped some knowledge bombs for you to keep in mind. Enjoy the episode and most importantly - apply these steps, to find your new dream team member.

Here’s what we cover during episode #25:

• Sugatan’s hiring mistakes of 2019, and how to avoid them in your business
• How to properly hire new employee and how to identify A-class players
• Should you hire, or refer someone just because they’re a friend?
• What platforms Sugatan likes to use, to find new talents for the team
• Should you ignore a candidate without a portfolio?
• “Worker mentality” vs “Entrepreneur mentality”
• Step by step process of testing new team members
• Sneaky ways, to filter out some unwanted candidates
• How legitimate is the idea of testing a person after they’re already hired?
• What to expect from a hiree during the first two weeks?
• Who’s the boss at Sugatan? Is it a person at all?
• Same hiring template for ad-buyers, visual artists and executive assistant?
• A nightmare experience of hiring developers

Links mentioned in this episode:

• www.upwork.com
• www.linkedin.com
• www.indeed.com
• www.wordpress.com

Find Erika:

• [email protected]
• [email protected]
• instagram

Thanks for listening!

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

This time, Deividas & Arnas joined the forces, to try to uncover the secrets behind spending $80k a day. Not only that, they shared their story on how Arnas has come from not knowing anything about marketing, to being one of the best performers at the agency. During the podcast, he shared some great tips that help us lower our CPMs 2-3x, in a very easy way.

Some golden nuggets dropped over here!

Enjoy it & most importantly - apply it.

Here’s what we cover during episode #24:

• Arnas’ transformation
• First year in Sugatan 
• The mindset shift he had to make from spending $100k per month to $1.5M per month
• How he approaches mistakes and fuels his growth. 
• Campaign structure for $80k spend a day
• Short copy vs long copy. The never-ending battle finally resolved!  
• Sneaky trick, to discover what people desire & give it to them
• Other traffic sources that are generating huge amounts of traffic to the site
• The 1 topic he’d talk about if he’d talk about if he was going to do a TED talk 
• Yes theory, and the way it changed his entire life 

Find Arnas:

[email protected]

https://www.facebook.com/arnas.jacevicius

https://www.instagram.com/jacuks/

Thanks for listening!

Once again, we had a chat and we share our increasing pains of growing the agency and challenges we're facing. We've discussed where we're getting our creative inspiration (which is not where you would expect) & updates on where the agency is going. 

If you want to learn in a very cosy environment - that's the episode you should be listening to. 

Enjoy it! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

Super short, yet super useful podcast episode. 

We talked everything related to the high-converting landing pages. Oliver was generous enough to share 5 top things he would change on any landing page and see an increase in conversion. At the same time, he shared the top mistakes entrepreneurs are making when creating their landers. 

After the podcast I've decided to do a few things to optimize my landing pages myself and will implement them asap. 

Enjoy the episode! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses. 

Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an entrepreneur, developing systems & processes... Also, we touched on how much personal development a person has to go through in order to keep them growing... 

In general, one of the most enjoyable podcasts I've recorded so far. 

I urge you to listen it and let us know your feedback! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

Joe is the person that many people to come to discuss things in regards to the ecommerce as a business. No fancy media buying strategies, no "hacks" or anything like that. With Joe you get the full picture. On this podcast we have talked about how has the entire ecommerce world has changed in the last 22 years he has been working in it & had some great insights. 

Enjoy the podcast! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

Chase & his team have managed to generate over $25M from email marketing in the past 18months! He's truly an expert in what he does and has a pretty good system, which he shared in this podcast. Listen to it and discover the 1st and 2nd most important flows you can have in your store, what's the difference between the stores generating 50% of revenue from their emails, campaigns and his thinking process behind his campaigns. 

Enjoy the podcast! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

Processes, processes and more processes... As we are scaling our agency to 75 people working here, we don't want to rely on the talent we're bringing it. Instead, Kris is working on systemizing our workflow and have it as seamless as possible. 

Enjoy the podcast! 

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. 

In my opinion, Pinterest is the most underutilized social media channel right now. Not many brands are looking into, they don't know how to do it and have many questions about it... However, if done correctly, Pinterest can generate as much as 7 figures in monthly revenue... 

That's why I've decided to have a chat with our Pinterest marketing gal - Lindsay Shearer. 

Not only did we cover Pinterest marketing, but also dove deep into spirituality and habits to bring the performance beast out of entrepreneurs. 

Enjoy the podcast!