The Sway Effect

On this month's episode, Founder Jennifer Risi sat down with Caroline Dettman, Chief Marketing & Creative Officer, The Female Quotient to discuss the latest news on the Sway Effect being named the official communications partner for the Female Quotient, an industry leading organization committed to closing the gender gap in the workplace. They explore what gender equality means and how advancements have a ripple effect on all areas of development for communities. 

On this month's episode, Founder Jennifer Risi sat down with Jeanette Settembre, Senior Features Reporter, New York Post to discuss consumer holiday trends, how consumers are feeling this season, what they’re buying, and how public relations experts can leverage these trends. They explore what the landscape of holiday shopping looks like this year, as well as the impact COVID-19, inventory shortages, and inflation have all had on shopping trends.

On this month's episode, in light of recent Twitter news, Founder Jennifer Risi sat down with Jessica Heygate, Associate Editor & Technology Editor, Campaign U.S. to discuss Twitter’s data, privacy, and security concerns in light of recent leadership and policy changes, how this might affect advertising, and where the future of social media is headed. They also discuss how the industry is at an inflection point about the platforms we will use to connect communities and build experiences in the future.

In honor of ADHD Awareness Month, Founder Jennifer Risi sat down with Dr. Rod Berger, Doctor of Psychology, to discuss the challenges associated with what we think we know and how we can help neurodivergents succeed. ADHD is real, though many do not understand its impact. We need to focus on awareness and education in order to create acceptance.

In this episode, The Sway Effect's Founder, Jennifer Risi, sat down with Adweek's Creative & Inclusion Editor, Shannon Miller, to discuss the importance of diversity and inclusion in media and the need for stewards in journalism to be representative of the audiences they serve.

This month, The Sway Effect is three, and we’re reflecting back on our journey and celebrating the brands we work with. Founder Jennifer Risi sits down with Denise Broady, CMO of Appian and Diana Kroeber, Director of Marketing for Point of Care at BD to discuss how as leaders they have used their positions for good and rely on #DEI to build their teams and drive their work.

In honor of Mental Health Awareness Month, Founder Jennifer Risi sits down with Dr. Andrew Kahn, Subject Matter Expert in Psychology and Learning at Understood to discuss the social impact organization’s mission, how parents can support their children's mental wellbeing, and Understood's exciting new "Be the Reason" campaign.

In honor of Earth Day, Founder Jennifer Risi sits down with Dr. Susanne Etti, Global Environmental Impact Specialist at Intrepid Travel to discuss her story and passion for sustainability, how Intrepid Travel became the world’s largest travel company to be certified B-Corp, and its mission of creating positive change through the joy of travel.

In celebration of Women’s History Month, Founder Jennifer Risi sits down with Jaqui Lividini, Founder and CEO of Lividini & Co. to discuss her career in brand strategy and retail communications. Jennifer and Jaqui also discuss their partnership, their combined work for brands, such as Signet Jewelers, and how coming together has expanded and attracted new clients to their respective agencies.

In celebration of Black History Month, Founder Jennifer Risi sits down with Tangie Murray, the new leader of the 4A’s Foundation to discuss her views on the state of DE&I across the advertising and marketing industry today, upcoming programming, her vision of what’s next for the 4A’s Foundation, as well as the black makers and creatives who have impacted her career journey.