The Sway Effect

Jen sits with Kat Gordon of The 3 Percent movement to talk about 2020 and 2021, diversity in the workplace, and of all things...a coup!

Co-Founder/Editor of the Creative Salon, Sonoo Singh sits down with Jen from across the pond in London to discuss female empowerment and the bright future for 2021. 

Philips McCarty and Erin Dawkins join Jen to discuss how branding has evolved in light of this year’s events, including the pandemic and the strongest surge of the Black Lives Matter Movement to date.

Philips McCarty is the Vice President for Advancement and the executive director of the FIT Foundation, as well as the founder of Good Scout, a social impact and cause marketing consultancy that served brands such as the American Heart Association, Brooks Brothers, the Make-A-Wish Foundation of America, the NASCAR Foundation, Nationwide Insurance, Share Our Strength, and UNICEF.

Erin Dawkins is the Vice President of Brand Operations at House of Taylor and ensures that all projects, processes, and strategic planning related to the Elizabeth Taylor brand and its revenue development and expansion are directed and implemented effectively, both internally and externally.

This first episode of 'The Sway Effect' features network parter Mitch Markson, Creator & Ground Control of Markson IdeaCraft. Mitch takes our clients on a journey through his imagination workshops to help them discover what is possible inside of the future of their brand. Mitch has also recently released his new book, The Imagination Playbook, where he shares insights into these revolutionary workshops and gives readers a reminder about the wonders of imaginative thinking. 

Join Mitch and The Sway Effect founder Jennifer Risi for this premier episode as they discuss all things imagination, brand development, and trends in the marketing and communications industry.

The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the Marketing & Communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network each week on 'The Sway Effect.