The Systems Driven CEO

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I sat down with Greg Viti on the last day of his 39th year in real estate, and what unfolded was one of the most refreshing, soul-forward conversations I've had on this show. Greg isn't just a veteran agent — he's a student of life who has applied the same burning desire, discipline, and all-in energy to real estate that he's brought to everything from basketball to journalism to his daily two-hour workout routine. We talked about what it really means to build a career that lasts, why mindset isn't just a buzzword but a daily practice, and how the agents who are still standing after decades in this business got there by going deeper — not louder. Greg's take on abundance vs. scarcity, humanizing over demonizing, and working by motivation rather than market conditions is the kind of wisdom that only comes from actually living it.

YOU’LL LEARN:

• How Greg's 39 years in the business have been fueled by burning desire, intentional discipline, and a relentless refusal to stay comfortable
• Why he credits a brutally honest friend — and his wife's mantra that "feedback is a gift" — for the daily fitness habit that changed his life 20 years ago
• His morning ritual: hands in the air, gratitude practice, and asking himself "How do I get to serve today?"
• The real reason agents plateau — comparing themselves to others, working with unmotivated clients, and coming from a place of scarcity
• Greg's live demonstration of abundance vs. scarcity thinking and how the energy of those words physically shows up in your face and body
• How he navigated multiple market downturns over four decades by staying focused, working deliberately, and leaning into relationships over cold prospecting
• Why he qualifies clients by motivation (what he calls a psychographic approach) rather than property type or price point
• The power of playing a long game — including a 20-year relationship with a restaurant owner that turned into multiple listings and counting
• What his construction background taught him about proactive client service — and why the agents who only open doors and write contracts are at risk
• How he built the RE/MAX of Northern Illinois events into a 450-person conference featuring Jim Rohn and Brian Tracy — and what that taught him about leadership
• His advice for agents heading into year 40 and beyond: take care of people radically and don't worry about the money

CONNECT WITH GREG:

• LinkedIn
• Instagram  

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

💎 Download my FREE Capacity Assessment: https://capacity-assessment-lcc.netlify.app/

Monica Rafferty, a commercial real estate agent of over 20 years and now a public speaking coach, joins me today on The Systems Driven CEO and she’s sharing how you can become one of the most sought after agents in your niche. Monica started from scratch — new city, new industry, in the middle of a market downturn in 2006 — and built a commercial real estate career by doing the opposite of what most people do. Instead of chasing clients, she became the kind of professional clients sought out. She found an underserved niche and owned it. Then, as she started to find some true success, she learned to use money as a tool (rather than the goal) to design a life that actually worked for her. Throughout the conversation, Monica shares the strategy behind all of it from her early mentor advice that reframed everything, to how she holds her commission with confidence, manages her business like a CEO, and now travels the world without ever feeling like she needs to retire. If you’re struggling to stand out, this episode has so many actionable takeaways. 

YOU’LL LEARN:

00:00 – Monica's backstory: dot-com crash to commercial real estate

02:21 – Starting a career during the 2006-2010 market downturn

04:05 – The biggest lessons from 20 years in the business

06:42 – Why "I treat my clients well" is not a value proposition

08:17 – "Chasing other people's clients is not a business plan"

10:59 – Making your own path: strategy over imitation

12:06 – Finding the nonprofit niche and why it aligned personally

14:40 – The first nonprofit client: from a building being torn down to a mountain view office

16:36 – Is business advice overcomplicated? (The Wayne Gretzky shot)

18:37 – Why a corporate background built the foundation for real success

20:48 – People aren't commissions — they have needs

22:30 – How to handle the commission objection without discounting

24:59 – Small clients, big referrals: everybody knows somebody

25:49 – Holiday cards, database outreach, and staying top of mind

28:20 – The residential-commercial referral opportunity most people overlook

29:34 – Rwanda, lifestyle freedom, and what success actually looks like

32:50 – Financial discipline: the mistake that derails new entrepreneurs

35:35 – Form over substance: you have to be the person before you advertise it

36:47 – Advice for the 20-year veteran: small shifts, big difference

38:11 – The Marie Kondo method for building your client list

39:29 – How to find and connect with Monica Rafferty

CONNECT WITH MONICA:

• LinkedIn
• Website

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

💎 Download my FREE Capacity Assessment: https://capacity-assessment-lcc.netlify.app/

What happens when you spend 15 years resisting the exact thing you were always meant to do and then finally say yes?

Sheila Smith Oliver is the Founder, CFO, and Broker of Dwellverse Group, a technology-driven real estate company based in Austin, Texas and she’s here to show you what happens when you finally do the THING! With nearly 20 years of experience spanning commercial real estate, residential sales, flipping, investing, and short-term rental management, Sheila has built one of the most comprehensive STR ecosystems in Texas — and she didn't plan a single bit of it. In this episode, Sheila and I go deep on what it actually takes to build a sustainable STR business including the systems, the funnels, the regulations, the referral networks, and the mindset that makes it all work.

YOU’LL LEARN:

00:00 - Welcome + intro to Sheila Smith Oliver

02:14 - Sheila's origin story: college, commercial, fashion, and keeping the license

05:36 - How short-term rentals found her (despite her resistance)

08:03 - Getting in the room: conferences, meetups, and the investors who changed everything

10:10 - Learning from the right people — and the mistakes along the way

12:16 - Committing to social media in 2025: from a few closings a year to $20M in six months

15:51 - Launching STRagentHub.com: a referral network built for STR investors

17:44 - What a real STR agent actually does (it's not just selling and walking away)

19:55 - Building a team: 7 agents across Texas

21:03 - Funnels, automations, and drip campaigns — working smarter, not harder

26:27 - Reviews, relationship marketing, and staying top of mind

29:05 - The regulations that sink STR deals (and how to protect your clients)

30:05 - Sheila's upcoming course for agents breaking into the STR market

33:58 - What 2026 holds: courses, CRM, and the referral network

34:43 - Dwellverse CRM — $79/month built for agents, by an agent

36:32 - The mindset that's carried Sheila through 20 years in business

39:59 - The best advice for anyone at the start of a new chapter

CONNECT WITH SHEILA:

• Instagram 
• Facebook 
• LinkedIn 

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

💎 Download my FREE Capacity Assessment: https://coaching.lyneacarver.com/give-me-leverage 

Most brokers don't lose a deal because of the market, they lose it because they didn't know what to look for in the land because nobody taught them. That's exactly what Jeff McCann is here to fix. Jeff is a third-generation dirt contractor, 30-year broker, land use consultant, and affiliate instructor at the University of Washington with dual master's degrees in Real Estate and Construction Management. He's helped acquire, entitle, develop, and sell over 1,000 acres across the Puget Sound region and he's spent years distilling everything he knows into a framework called ZATTSSUM: eight elements, eight potential fatal flaws, and one tool that could save your clients (and your reputation) before you ever put pen to paper.

In this episode, Jeff breaks down what land feasibility actually looks like in the field. He's earned the nickname "the dream popper," and he wears it proudly. If there's a fatal flaw in your deal, he'd rather tell you in the first 15 minutes than watch you spend half a million dollars finding out the hard way. Whether you're a residential agent curious about land, a seasoned broker looking to sharpen your skills, or someone who just wants to stop recommending the wrong properties to your clients, this episode is for you.

YOU’LL LEARN:

00:00 — Welcome + who is Jeff McCann

01:44 — From third-generation dirt contractor to land use consultant

02:44 — What a land use consultant actually does for brokers and buyers

05:33 — Teaching at UW: master's programs, undergrad degrees, and who they're for

10:11 — Why real estate is tangible and what market analysis really looks like

13:06 — The ZATTSSUM framework: 8 fatal flaws on land deals every agent needs to know

17:00 — What brokers are missing and why it's costing their clients

17:48 — Feasibility Fundamentals: Jeff's new state-approved course (coming soon)

20:02 — The honest math on land deals vs. residential sales

22:11 — Raising the bar: professionalism and education in real estate

23:21 — Lifelong learning as the differentiator between professional and hobbyist

25:33 — Jeff's podcast Real Leaders in Real Estate

31:34 — How Jeff splits his time: broker, consultant, educator

33:52 — Advice for agents who want to scale or explore land

36:00 — How to connect with Jeff

CONNECT WITH JEFF:

• Website 
• YouTube
• Facebook
• Instagram

CONNECT WITH LYNEA:

• Subscribe to the YouTube Channel  
• Send me a message
• Join my free community for leaders
• Facebook 
• Instagram 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting. 

💎 Download my FREE Capacity Assessment: https://coaching.lyneacarver.com/give-me-leverage  

Most real estate agents write books about sales, but Abraham Slezak wrote one about losing his mom to cancer.

Abraham Slezak is a San Luis Obispo-based agent who spent four years in the U.S. Coast Guard, became a commercial diver, sailed from Florida to Panama with his best friend, and built a YouTube channel and clothing brand along the way. But unfortunately, in the middle of all of that, he lost his mom to cancer, became her primary caretaker for the final four months of her life, and channeled five months of grief and research into a book designed to help strangers reclaim their power during chemotherapy.

In this episode, Lynea and Abraham talk about what it means to actually own your life, from curiosity as a superpower, to the parallel between patient empowerment and business ownership, to why "I'm not ready" is the most expensive thing you'll ever say. Even if you haven’t been personally touched by cancer, this episode has a lot to teach you.

EPISODE RESOURCES:

• Beyond the Infusion: A Guide to Rebuilding Your Life During Chemotherapy

CONNECT WITH ABRAHAM:

• Instagram 
• Facebook 
• LinkedIn 

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

💎 Download my FREE Capacity Assessment: https://coaching.lyneacarver.com/give-me-leverage 

What if everything you thought about sales was wrong? Dan Rochon, creator of the Teach to Sell system, a certified NLP practitioner, and author, joins Lynea to flip the script on what it actually means to sell ( it has nothing to do with selling).

Dan's journey from struggling alcoholic and Capitol Grille waiter to buying the brokerage he worked for in just 18 months is one of the most compelling origin stories you'll hear. In this conversation, he breaks down how to step into your client's emotional world before they even arrive there, why most agents are reactive when the real opportunity is proactive, and how to break the subconscious loop keeping you stuck in the same results. He also shares his 3-story building framework (belief → lead generation → organization building → leadership), the CPI Communication Model, and why "how" might be the most dangerous word you can say when setting a goal.

If you've ever felt like you're pushing too hard, chasing too much, or burning out trying to close, this episode will change the way you approach your work entirely.

YOU’LL LEARN: 

00:00 — Introduction: Who is Dan Rochon?

01:13 — NLP and the psychology of decision-making

02:10 — What is Teach to Sell? (It's not about selling)

07:26 — Setting emotional expectations, not just logistical ones

09:09 — Why salespeople need to level up their service, not just their scripts

11:06 — Dan's origin story: Capitol Grille, alcoholism, and hitting rock bottom

15:04 — Zero closings for six months, then buying the brokerage at month 18

17:13 — Lynea reflects: the leader who made her feel trusted

18:19 — The 3-story building framework: belief, lead generation, organization, leadership

22:38 — The self-coaching model: circumstance → thought → feeling → action → result

25:38 — How to hack your subconscious and break the loop keeping you stuck

28:06 — The neuroscience of change: rewiring your brain through intentional practice

32:49 — The one belief you need when you have zero belief: "I can figure it out"

34:21 — Why "how" is the worst word in goal-setting

37:08 — The CPI Communication Model: connect energetically, ask adept questions, actively listen

39:37 — Energy and instantly knowing when something doesn't align

43:15 — Where to find Teach to Sell and Dan's free gift

CONNECT WITH DAN:

• Instagram
• Facebook
• LinkedIn
• Website

CONNECT WITH LYNEA:

• Subscribe to the YouTube Channel  
• Send me a message
• Join my free community for leaders
• Facebook 
• Instagram 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

💎 Download my FREE Capacity Assessment: https://coaching.lyneacarver.com/give-me-leverage 

What does it look like to build a luxury real estate business that funds the life you want without sacrificing your sanity, your marriage, or your evenings? In this episode, I sit down with Bob Walsmith Jr., a top 2% Berkshire Hathaway agent out of Santa Barbara, California, where the median sales price sits at $2.4 million. Bob has closed everything from $420K condos to a $28.2 million estate, and he's doing it with boundaries, systems, and a CEO mindset that most agents won't dare to copy.

YOU’LL LEARN:

0:00 — Why Bob Got Into Real Estate (Hint: It Was Not the Plan)

1:17 — Engineering Meets Real Estate: Bob's Background & Santa Barbara Market

4:34 — How Bob Ended Up in Luxury (Without Trying To)

5:00 — The Two Prerequisites to Work with Bob and Why Every Agent Needs Them

6:09 — "No Commission Is Worth Coming Home in a Bad Mood"

7:00 — The 265-Agent Referral Network & the 40% Fee Strategy

10:03 — The "Most Important Day of the Year" Client Question

14:01 — Professionalism Is How We Treat Each Other

15:19 — From $420K to $28.2M: Is the Effort Different?

19:27 — Two Ears, One Mouth: The Listening Framework That Closes Deals

23:21 — You Are NOT an Employee: The CEO Mindset Shift

25:20 — What Bob Actually Tells New Agents About Leads & Coaching

30:46 — Inside Bob's Open Houses: Brownies, Branded Merch & 15 Signs

33:30 — The Property Premiere Party: $13 Investment, Potentially $6M in Transactions

36:11 — Spreadsheets, Envelopes & Why Successful Agents Think Like Business Owners

36:43 — The $9,800 Statistic That Should Scare Every Agent

39:17 — Non-Negotiable Boundaries: Date Nights, Family First & Financial Planning

43:15 — The $13.22 Listing Presentation That Came Back with a Thank-You Note

47:19 — What's Next for Bob: Travel, Referrals & Bora Bora

49:57 — One Piece of Advice for Agents Who Want to Move Into Luxury

CONNECT WITH BOB:

• Website
• Instagram
• LinkedIn

CONNECT WITH LYNEA:

• Instagram 
• Subscribe to my YouTube Channel  
• LinkedIn
• Facebook 
• Website 

This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.

⏰ Grab your FREE Time Audit Worksheet: https://bit.ly/YourTimeAudit

In this episode, I sit down with Lisa Wray — four-time eXp ICON agent, real estate investor, and proof that you can start over with nothing and still build an incredible business and life.

Lisa shares her journey from restarting in Washington with $200 in her pocket, to owning multiple investment properties and becoming one of the top 1% of agents in her market. You’ll hear exactly how she uses leverage to sell more homes, build passive income, and create true generational wealth.

We cover the strategies she uses to manage her time, the systems she built to scale, and the mindset that keeps her focused and resilient — plus, how her personal investments make her a better agent for her clients.

If you’re an entrepreneur, real estate agent, or investor who wants to grow without burnout, this conversation is packed with practical steps and inspiration you can act on today!

CONNECT WITH ME:

► Let’s Chat: https://bit.ly/ConnectWithLynea

► LinkedIn:   / lynea-carver  

► Website: lyneacarver.com

✅ Book your Free Strategy Session here: https://bit.ly/ConnectWithLynea 

In this episode, I sit down with Vincent Palazzotto, a real estate investor who has built wealth, weathered market changes, and pivoted his portfolio to make a massive community impact.

Vincent shares how he helps people with addiction by providing sober living spaces, showing how real estate investing can make a difference. He offers a blueprint for using your skills to make a positive impact, turning properties into recovery homes for those in need. This conversation highlights the power of sober living and how it can rebuild lives.

Whether you’re a new investor looking to start small or an experienced entrepreneur ready to merge profit with purpose, you’ll walk away with practical strategies and an inspiring perspective.

Chapters

00:00 Transforming Real Estate: More Than Just Wealth

02:52 The Journey into Real Estate Investing

06:05 Navigating the Real Estate Landscape

09:11 The Shift from Corporate to Entrepreneurship

12:05 Understanding Real Estate Investment Strategies

14:47 The Importance of Location in Real Estate

17:48 Types of Real Estate Investments

21:01 Current Market Trends and Opportunities

23:53 The Impact of Interest Rates on Real Estate

27:10 Innovative Approaches to Real Estate

29:57 Sober Living: A New Purpose for Properties

32:59 Building Community Through Real Estate

36:05 The Power of Giving Back

39:11 Final Thoughts on Real Estate and Life

42:05 Conclusion: The Real ROI in Real Estate

CONNECT WITH VINCENT:

www.rent-in-colorado.com

www.lancasterhistorichomes.com

www.porchlightrecovery.com

CONNECT WITH ME (LYNEA):

► Let’s Chat: https://bit.ly/ConnectWithLynea

► LinkedIn:   / lynea-carver  

► Website: lyneacarver.com

🔥 If you are ready to bring clarity and structure to your Real Estate Business, click the link - https://bit.ly/ConnectWithLynea --- in this 15-minute call we are going to help you create focus and momentum!

In this powerful and refreshingly honest conversation, top Tulsa agent and mentor, Shawnna Summers, reveals how new agents are closing 3 deals in their first 45 days, not with scripts, but with soul.

You’ll learn how she mentors brand new (and returning) agents by helping them unlearn outdated industry myths and build real confidence through action. From navigating family dynamics on your first listing to handing out business cards at Thanksgiving dinner, this interview is a masterclass in heart-centered hustle.

Whether you’re new to real estate, returning after a break, or mentoring others, you’ll walk away with tangible steps to make real connections and meaningful sales.

Chapters

00:00 The Secret to Real Estate Success

03:01 Building Confidence in New Agents

05:49 The Importance of Networking

08:59 Learning from Mistakes

12:03 The Role of Mentorship

15:00 Overcoming Challenges in Real Estate

18:05 Finding Inspiration and Motivation

21:00 The Journey of Building a Team

24:01 Personal Growth and Development

27:08 The Impact of Backgrounds on Real Estate Careers

30:09 Book Recommendations and Life Lessons

CONNECT WITH SHAWNNA:

►IG -   / shawnnafabulous  

►FB -   / shawnna.summers.9  

►YT -    / @thetulsarealtor  

►Tiktok -   / shawnnafabulous  

►Linkedin - linkedin.com/in/shawnna-summers-778295191

►Website - http://www.shawnnasummers.com/

CONNECT WITH ME (LYNEA):

► Subscribe to the Channel:    / @lyneacarver  

► Let’s Chat: https://bit.ly/ConnectWithLynea

► Join my free community for leaders:   / realtalkwithlynea