“So how did we learn how to be an adult based on the cultures, norms, and values of the US military? I'm not trying to make a statement but is distinctly different than the rest of society. I'm not trying to say we're better because we're not, we just made different choices, right?” - Paul Huszar

Welcome to another week of Tactical Leader! In today’s episode, we have Paul Huszar as he shares his military journey and his journey to leadership. How our identity is being heavily attached to our uniform as we transition out of the military realm can be a barrier for us on the way to exponential growth in society, but by recognizing our positive values, it is possible to pivot and grasp the life we deserve.

LTC(R) Paul Huszar, CFE, P.E. is the CEO of VetCor, a restoration company focused on creating meaningful and sustainable employment opportunities for veterans, and Team VetCor, a holding company composed of several companies focused on creating business ownership opportunities for veterans and their immediate family members through franchising VetCor. Paul served 23 years on active duty including four combat tours in Iraq, service as the Dean of the U.S. Army Engineer School, and commanding Joint Task Force Eagle in 09-10, a 1,000+ Soldier and Airmen joint task force, operating throughout northern and western Iraq. Paul earned a B.S. in Civil Engineering from West Point and graduate certificates in Administration and Management, and Global Trade, Transportation and Logistics, along with an M.S.C.E from the University of Washington. Paul is a Certified Franchise Executive and also a licensed Professional Engineer in the state of Missouri.

[00:01 - 04:29] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Who is Paul Huszar?
• Being a West Point graduate and a retired Army officer
• Growth outside one’s comfort zone

[04:30 - 16:52] Risk Management in a Whole Different Light

• Starting the leadership journey
• Being trained in school significantly helps develop one’s leadership capacity.
• Deployment journey
• Having great noncommissioned officers along the way shapes one’s character.
• The process of risk management
• The components of risk management ensure that controls are in place.
• Restoration process
• Realm out of the military
• Your experiences and credentials can make you ask, “Don’t you know who I am?”.
• Why this is a struggle
• Choosing to pay it forward

[16:53 - 33:28] Factors to Shaping Our Identities

• Identity crisis
• Establishing your identity within your uniform makes the transition frustrating.
• Losing your potential
• Growing apart from the society
• Not wanting help
• The definition of being an adult in the US Military is different from the rest of the society.
• Making a different choice
• It’s a challenge when your credentials are not recognized.
• Values of veterans as an advantage
• We're learning lessons every day about what we can do better.

[33:29 - 38:35] Closing Segment  

• The legacy Paul wants to create:
• Craft the vision and create irreversible momentum.
• Connect with Paul (links below) 
• Visit his website, Linkedin, and more! 
• Join us for Tactical Friday!

Key Quotes: 

“Growth happens outside of your comfort zone.” - Paul Huszar

“We’re greater than adaptability and flexibility attached to creating different aspects of [the] business.” - Zack Knight

Connect with Paul 

Visit his website at www.vetcorservices.com. Connect with him at Linkedin https://www.linkedin.com/in/paulhuszar/. 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“A video allows you to meet someone's interest and build business development funnels and not just be out there making videos.” - Andrew Myers

Welcome to this episode of Tactical Friday! In today’s episode, Andrew Myers is back to tell us how video-making benefits organizations. By employing practical knowledge and skills, not necessarily professionally done, businessowners can take advantage of this tool to reveal the formula for business success.

Andrew had his home security camera video go massively viral in 2017. He was seen wrestling to the ground an intruder who was about to break into his home. As a Military Paratrooper veteran, Andrew happened to have the skills needed to hold down the assailant until the police arrived. The original video gained over 10 million views and gave Andrew his 15 minutes of fame by appearing on many of the morning talk shows to discuss what happened. He took his shrewd business and marketing skills and turned the attention to a much needed cause. Knowing full well the unfortunate number of veterans who take their own lives each year, Andrew partnered with Paws and Stripes who offer an emotional support dog that can help keep more veterans alive. Watch his recap video (631k views) on Facebook. https://www.facebook.com/watch/?extid=SEO----&v=1820801874613145 

“Thieves should never take for granted that behind that door they want to break into might not be a paratrooper just like me willing to push the line of confrontation and be more prepared for a fight than they are.”

BIOGRAPHY

Andrew began in sales and marketing at 16 years old selling toys door to door and eventually stumbled into the world of selling cars at staffed event sales all over the country. Both jobs required a keen understanding of short, succinct, powerful sales language that worked more often than not! In 2008, he explored a passion for making videos and successfully started a nationally recognized custom video studio with his brother in the heart of Seattle that was focused on the Automotive Industry and creating strong sales-optimized videos. What’s Next Media was later purchased by an automotive advertising company. His second venture was systematically built to address all the problems he encountered in the large agency setting and doubled down to be an even more video-centric organization. He focused on using a series of video ads in concert with each other to digitally mimic the naturally more conversational sales process, rather than just producing “one-off” offer announcement type ads. The new idea helps small business owners build a system for their brand’s prospects where they are consistently seeing the right ad, served at the right time, with the right messaging to influence and engage anywhere in the purchase journey. While training clients and their staff, Andrew began teaching across the country the skills needed for business people to create their own ad content he uses in-house to populate the ads his agency creates. Providing quality training and removing this large barrier for both salespeople and organizations to create or obtain quality video content was key to finding success. Combining his extensive knowledge of selling people, not products and a videographer's storytelling ability he has compiled an extensive library of tips, tricks and examples to help anyone with a cell phone make “videos that don’t suck” that influence prospects and provide a more engaging experience.

[00:01 - 00:40] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Andrew, tune in to last Monday’s episode 

[00:41 - 14:06] How Impactful is Creating Videos for Businesses?

• How video rules everything
• The juice is worth the squeeze.
• Professional skill is not needed
• It is not just about putting a video out there but building funnels.
• The wide range of platforms available allows variety of content.
• Have the proper grip
• Know good directional lighting
• The impact of videos for business
• It allows knowing the cost of your next client.
• Getting the math right on margins
• This lets you run your business like businessowners.

[14:07 - 16:03] Closing Segment  

• Connect with Andrew (links below) 
• Visit his website, Linkedin, and more! 
• Closing words 

Key Quote: 

“Keep in mind - anything that's business altering is also life changing.” - Andrew Myers

Connect with Andrew

Visit his website at https://www.parachutevideoads.com/packages and https://www.littlevideosbigresults.com/home. Follow him on Facebook https://www.facebook.com/Emerstan and Twitter https://twitter.com/THEemerstan.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“The more shots you take, the more data you get. And the more adjustments you make, the more accurate the next shot [will] always be.” - Andrew Myers

Welcome to another week of Tactical Leader! In today’s episode, Andrew Myers shares how organizations can better establish themselves in the digital world through effective advertising. He also discusses the elements needed to stand out and how mindset plays a big role in day-to-day behavior and defining goals.

Andrew had his home security camera video go massively viral in 2017. He was seen wrestling to the ground an intruder who was about to break into his home. As a Military Paratrooper veteran, Andrew happened to have the skills needed to hold down the assailant until the police arrived. The original video gained over 10 million views and gave Andrew his 15 minutes of fame by appearing on many of the morning talk shows to discuss what happened. He took his shrewd business and marketing skills and turned the attention to a much needed cause. Knowing full well the unfortunate number of veterans who take their own lives each year, Andrew partnered with Paws and Stripes who offer an emotional support dog that can help keep more veterans alive. Watch his recap video (631k views) on Facebook. https://www.facebook.com/watch/?extid=SEO----&v=1820801874613145 

“Thieves should never take for granted that behind that door they want to break into might not be a paratrooper just like me willing to push the line of confrontation and be more prepared for a fight than they are.”

BIOGRAPHY

Andrew began in sales and marketing at 16 years old selling toys door to door and eventually stumbled into the world of selling cars at staffed event sales all over the country. Both jobs required a keen understanding of short, succinct, powerful sales language that worked more often than not! In 2008, he explored a passion for making videos and successfully started a nationally recognized custom video studio with his brother in the heart of Seattle that was focused on the Automotive Industry and creating strong sales-optimized videos. What’s Next Media was later purchased by an automotive advertising company. His second venture was systematically built to address all the problems he encountered in the large agency setting and doubled down to be an even more video-centric organization. He focused on using a series of video ads in concert with each other to digitally mimic the naturally more conversational sales process, rather than just producing “one-off” offer announcement type ads. The new idea helps small business owners build a system for their brand’s prospects where they are consistently seeing the right ad, served at the right time, with the right messaging to influence and engage anywhere in the purchase journey. While training clients and their staff, Andrew began teaching across the country the skills needed for business people to create their own ad content he uses in-house to populate the ads his agency creates. Providing quality training and removing this large barrier for both salespeople and organizations to create or obtain quality video content was key to finding success. Combining his extensive knowledge of selling people, not products and a videographer's storytelling ability he has compiled an extensive library of tips, tricks and examples to help anyone with a cell phone make “videos that don’t suck” that influence prospects and provide a more engaging experience.

[00:01 - 05:29] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• I introduce Andrew Myers
• Exploring sales and marketing in teenage years
• Cultivating a passion for making videos
• Creating shorthand content
• Employing ad bots

[05:30 - 16:56] The Strategies and Processes Towards Better Digital Marketing

• Strategies to stand out
• Lots of the budget is dedicated to the audience identification and audience conversion phases.
• Making it visually appealing
• Aiming for a warm audience
• The funnel process can be boosted by using existing digital tools.
• Capitalize indifference. Use this to leverage your advertising by communicating it in various ways.
• The sales process in digital marketing
•  Gather information and effectively use that back to them.
• Conversations with prospects
• Creating videos does not have to be everything professional - just learn the basics.

[16:57 - 30:02] Employing Time Management and Goal-Setting Tactics

• Unpacking time management and goal-setting
• Break down one big task and if you have too many tasks to do, just do one.
• Making steady progress
• Good things in life take time to build.
• Make sure that you have different download bars going on in your life.
• Horseshoes and hand grenades
• The benefit of making videos is how you can witness your development along the way.
• Polish as you go
• From military to business ownership
• Reading books can push you to that entrepreneurial mindset.
• Be intentional in defining what a productive day looks like.

[30:03 - 35:58] Closing Segment  

• The legacy Andrew wants to create:
• Help people because it feels good - pay it forward.
• Connect with Andrew (links below) 
• Visit his website, Linkedin, and more! 
• Join us for Tactical Friday!

Key Quotes: 

“That funnel process is such an important detail that people miss that like showrooming effect that you can create using the Facebook tools.” - Andrew Myers

“Sales is about getting information from the customer, and then effectively using that particular information back to them.” - Andrew Myers

“The good things in life that need building they don't get built in a week or even a month or six months. You know, it takes an impetuous behavior pattern in order to get yourself there.” - Andrew Myers

Connect with Andrew

Visit his website at https://www.parachutevideoads.com/packages and https://www.littlevideosbigresults.com/home. Follow him on Facebook https://www.facebook.com/Emerstan and Twitter https://twitter.com/THEemerstan.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“If people are part of the solution, they can feel empowered.” - Ian Clifford

Welcome to this episode of Tactical Friday! In today’s episode, Ian Clifford brings in the tactical steps towards practicing accountability and navigating towards transformative social responsibility programs. Both individuals and organizations can be part of the big change as they strive towards impactful environmentalism.

Ian Clifford – CEO and Board Chair

Ian Clifford brings more than twenty-five years of experience in the fields of technology and marketing and has successfully led the Company to global brand recognition through its unique energy solutions. From 2006 to today, Ian has raised more than $60 million in equity financing for the Company.

Ian co-founded digIT Interactive, a full-service Internet marketing company serving Fortune 500, which he sold at the peak of the market in 2000.

[00:01 - 00:41] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Ian, tune in to last Monday’s episode 

[00:42 - 08:43] How Can Organizations Determine their Capacity to Scale Up?

• Supporting the paradigm shift
• Environmentalism can be done in simple ways.
• It is about taking accountability regarding the companies we patronize.
• Individual basis
• Supporting sustainable agriculture
• Participate in discussions and buy shares.
• Invest in companies deeply committed to social change.
• Transparency of companies
• Recommendations for business leaders
• Support is available in developing social responsibility programs.
• People as part of the solution

[08:44 - 10:46] Closing Segment  

• Connect with Ian (links below) 
• Visit his website, Linkedin, and more! 
• Closing words 

Key Quotes: 

“We all have to look around. What does our footprint look like today, on an individual basis? How can we change things and these things can be as simple as, you know, recycling properly, and, you know, riding your bike when you, you know, you instead of taking your car using public transportation, if it's available, those sorts of things.” - Ian Clifford

“It's [environmentalism] making the companies that we work for accountable, you know, so ensuring that there's an environmental program within the company that you're engaged in on a daily basis, the people that you buy things from, it's important to understand where they come from. There has to be accountability. And that's a big part of it.” - Ian Clifford

“Agriculture, sadly, you know, it feeds all of us, but it's also a huge polluter globally. And that's got to change.” - Ian Clifford

Connect with Ian

Visit his website at FuelPositive.com.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“More and more people started aligning with this about that mission-driven aspect, what are we, because we were doing something not just making money, because we were doing something with that money, it really highlighted the value of what we were trying to bring into the world.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I will be discussing my thoughts coming from the enlightening conversation with Ian Clifford, as he talked about renewable energy, sustainable supply chains, and the biggest piece from all these - the advocacy to make the world a better place.

[00:01 - 01:15] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Ian Clifford’s points on renewable energy

[1:16 - 08:51] My Takeaways      

• Mission and purpose-driven values
• The focus shifts on creating an environment that leads to performance.
• Supporting non profit organizations
• We must be proactive with our advocacies to be purpose-driven.
• More than making money
• It becomes about what we do with the money that shows the value we bring.
• Support companies that strive for the betterment of the world.

[08:52 - 10:18] Closing Segment

• Closing words and reminders 
• Tune in this Friday for part 2 of my discussion with Ian where he’ll discuss the tactics in making your money matter

Key Quote: 

“It’s more about ‘You have a for profit company. What are you doing with those profits? How are you sustaining different things?’ which is how the security firm really utilizes profits attached to supporting those programs that are nonprofit. ” - Zack Knight 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“It's very easy to say that you're doing things, but it's another thing to actually do them and to prove that you're doing them.” - Ian Clifford

Welcome to another week of Tactical Leader! In today’s episode, we have Ian Clifford sharing the advocacy of his company on the imperative of making a difference to combat climate change. He tells why cultivating leadership within the young generation is key and how leaders can mindfully solve problems with sustainable solutions.

Ian Clifford – CEO and Board Chair

Ian Clifford brings more than twenty-five years of experience in the fields of technology and marketing and has successfully led the Company to global brand recognition through its unique energy solutions. From 2006 to today, Ian has raised more than $60 million in equity financing for the Company.

Ian co-founded digIT Interactive, a full-service Internet marketing company serving Fortune 500, which he sold at the peak of the market in 2000.

[00:01 - 08:30] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Who is Ian Clifford?
• Fighting climate change through sustainable carbon-free solutions
• Encouraging young people to explore everything creatively
• Building a strong team of people from the young generation

[08:31 - 12:39] Targeting Sustainability with Mindfulness

• The advocacy towards sustainability
• It is alarming that many natural wonders do not exist anymore or are out of shape.
• We may be tiny, but we can make a huge influence.
• Consciously making impact
• Building key contributors in the team
• It is all about bringing people in who know more than you do.
• Consulting relationship
• Technology for renewable energy
• The ammonia industry is one of the dirtiest industries on the planet.
• There is no need for a supply chain. It is possible to have a carbon-free source of electricity.
• Vulnerability of supply chains and grids
• Ammonia as a fossil fuel replacement
• The target is removing uncertainty from vulnerable stakeholders.

[12:40 - 32:08] Going Back to the Fundamentals to Make the Change

• The imperative to address climate change
• Acknowledge that the manner of satisfying human consumption is bad. We must decentralize, simplify, and create certainty.
• Local and global scales
• It is possible to set on top of existing infrastructure for this mission.
• Cleaner and more efficient
• It goes back to fundamental changes.

[32:09 - 36:48] Closing Segment  

• The legacy Ian wants to create:
• Leave this world better than you had it.
• Connect with Ian (links below) 
• Visit his website, Linkedin, and more! 
• Join us for Tactical Friday!

Key Quotes: 

“Just being under the surface of the ocean alone is enough to say, ‘This is a big world here…we're tiny, but we have [a] huge influence.’.” - Ian Clifford

“It is where the world needs to go…it’s that we got to make fundamental changes.” - Ian Clifford

Connect with Ian

Visit his website at FuelPositive.com.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“I started making a list of men that I admire - my grandpa, men that I've known in the world, some are friends, some are colleagues, somebody I didn’t know really, but I just admire them. And I go, that's it. I want to be on this list. I want to be a man that I admire.” - Alex Weber 

Welcome to this episode of Tactical Friday! In today’s episode, I welcome Alex Weber back to share his mission and perspectives in manhood, the mindset it takes to become the best version of ourselves, and what it takes to be a man.

Alex Weber is an International Speaker, Award-Winning Entertainer, and American Ninja Warrior positively inspiring millions to achieve breakthrough success! In addition to being an in-demand keynote speaker, an award-winning host, and competing alongside elite athletes on American Ninja Warrior, Alex has been awarded US Lacrosse Coach of the Year honors, holds a World Record, and competed in the World Championships of lacrosse finishing as a Top Scorer in the world. But he also knows what it feels like to hit setbacks, self-doubt, pressures, uncertainty, and failures -- and overcome them.  It's his sincere understanding of peak performance and peak challenges, mixed with unforgettable stories and actionable strategies that makes Alex connect so well with audiences. Alex knows what it takes to summon the best of ourselves in the moments we need it most.  For ourselves, and for the people who need us to lead the way forward. With his contagious energy and passion, Alex shares his game-changing secrets to record-breaking success, and will be the human shot of espresso to make your audience come alive!

[00:01 - 00:39] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Alex, tune in to last Monday’s episode 

[00:40 - 10:20] On the Journey to be the Best Version of Ourselves

• What it takes to be a man
• It is about being on top of your game and the willingness to sacrifice in the name of the greater good.
• Becoming someone you admire
• Becoming the best version of yourself
• Losing your identity as you lose the uniform
• Recognize the connection and camaraderie through supportive communities.

[10:21 - 12:25] Closing Segment  

• Connect with Alex (links below) 
• Visit his website, Linkedin, and more! 
• Closing words 

Key Quote: 

“There's 1,000,001 different ways to be a man in 2021 heading in 2022. But myself and the community that we're building, we're planting a flag and saying, This is the man that we want to be. And if it's not for you, best wishes, take care, all the love, but if it is for you, come on in.” - Alex Weber 

Connect with Alex

Visit his website at https://www.imalexweber.com/ and follow him on Instagram @menweadmire and @imalexweber. Check out his book Fail Proof: Become the Unstoppable You!

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.