“You start broad and go narrow, so that you can optimize everything you're working on.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I reflect on the thought-provoking discussion with Rohan Sheth from my interview, the ways he stressed the benefits of investing in the company to promote self-education, the value of working at the frontlines and the backend, and nurturing an environment of independent thinking.

Main takeaways:

Invest in self-education - by observing, reflecting, and listening to entrepreneurs, we can enhance our problem-solving skills

Invest in your people - not only to focus on yourself in leveraging expertise, but also everyone else in the company

Check out full show notes by clicking “Episode Website” below.

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“If you aren't focusing on relationships, and you're only focusing on the dollar, the clients will go. But if you focus on relationships, no matter how difficult things get in certain transition periods, clients will stick with you because they know that you're here for them, no matter what happens.” - Rohan Sheth

Welcome to another week of Tactical Leader! In today’s episode, we have Rohan Sheth to discuss how we can cultivate an independent mindset throughout the organization, how to solidify relations through adaptability, and how self-education leads us to the mastery of our craft.

Owner of Rohan Sheth Consulting and the CEO of High Impact Group, Rohan Sheth manages more than $500,000 per month in digital advertising.

He realized very early on that he is not entitled to anyone’s advertising dollars. He believes in consistently delivering the best work he can. The same mentality pushed him to create a lifestyle of business selling crotch rockets and delivering results until today.

Main Takeaways:

The Essence of Adaptability in Leading

The Power of Self-Education in Leadership Mastery

Connect with Rohan

Visit his website at https://rohansheth.io/about/. Watch his content at https://www.youtube.com/user/RohanSheth01. Follow his Instagram at @rohan_sheth_

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“The call to action there is you need to at least start your cyber security journey. Security is all relative, it's not absolute .” - Dominic Vogel

Welcome to this episode of Tactical Friday! In today’s episode, I welcome Dominic Vogel back to talk over the practical steps for organizations in implementing cyber awareness and navigating the environment towards digital literacy.

Dominic has an established track record as a cyber security leader. He has a wide-range of experience overseeing numerous projects including security strategy development, policy development, endpoint security, and threat management in a multitude of industries (financial services, logistics, transportation, government, telecommunications, and critical infrastructure).

Dominic actively participates in the local Vancouver security community and is a regular cyber security expert for Global BC (TV), CKNW (radio), News1130 (radio), and the Vancouver Sun (newspaper). He has even appeared internationally on BBC News World TV.

Dominic is a firm believer in delivering sustainable security that supports and protects business goals. Having worked within large and globally diverse organizations he has extensive security experience that has been forged over the past decade as an information security professional.

Currently, in his role as Chief Security Strategist at Cyber.SC, Dominic focuses much of his energy on helping start-ups and small/midsize businesses solve their cyber security challenges. He strives to provide practical cyber security advisory services to his clients.

Dominic is actively seeking board of director roles for companies seeking cyber security leadership.

Main Takeaways:

Cyber security is relative; consider the size of the company and the volume of data

Just get started in your journey towards digital literacy

Connect with Dominic

Check out his podcast! Visit his website at https://www.cyber.sc/. Connect with him at https://www.linkedin.com/in/domvogel/.

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“We change the environment. We create an environment of chronic prevention through this Environmental Design.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I react to the discussion about cyber security and digital literacy with Dominic Vogel from my interview, the ways he stressed the risks of negligence in security and the ultimate value of investing and educating to minimize cyber risk.

Main takeaways:

Invest properly and train properly - protect your assets

Show that you have given due diligence in preventing cyber crime; Prevention is better than cure

Check out full show notes by clicking “Episode Website” below.

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“We live in a digital economy, we're only becoming increasingly more reliant on technology, both from a personal and business perspective. Everyone needs to have a better understanding of cyber risk.” - Dominic Vogel

Welcome to another week of Tactical Leader! In today’s episode, we have Dominic Vogel to share the effective approach of introducing cyber security, analysis of the impact of cyber risk, and the significance of digital literacy both in business and in life.

Dominic has an established track record as a cyber security leader. He has a wide-range of experience overseeing numerous projects including security strategy development, policy development, endpoint security, and threat management in a multitude of industries (financial services, logistics, transportation, government, telecommunications, and critical infrastructure).

Dominic actively participates in the local Vancouver security community and is a regular cyber security expert for Global BC (TV), CKNW (radio), News1130 (radio), and the Vancouver Sun (newspaper). He has even appeared internationally on BBC News World TV.

Dominic is a firm believer in delivering sustainable security that supports and protects business goals. Having worked within large and globally diverse organizations he has extensive security experience that has been forged over the past decade as an information security professional.

Currently, in his role as Chief Security Strategist at Cyber.SC, Dominic focuses much of his energy on helping start-ups and small/midsize businesses solve their cyber security challenges. He strives to provide practical cyber security advisory services to his clients.

Dominic is actively seeking board of director roles for companies seeking cyber security leadership.

Main Takeaways:

Proper Implementation of Cybersecurity in Organizations

Preventing Negligence through Legally Defensible Security

Mitigating Human Errors to Implementing Security Awareness

Connect with Dominic

Check out his podcast! Visit his website at https://www.cyber.sc/. Connect with him at https://www.linkedin.com/in/domvogel/.

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“When you link it with intentionality that creates investment, that creates this relationship where the value for the business owner really comes from” - Zack Knight

Welcome to this episode of Tactical Friday! In today’s episode, I welcome Marilyn Pearlman back to talk about the practical ways to implement an effective cause marketing strategy both for profit and nonprofit organizations.

A former high school English and mass media teacher, Marilyn Pearlman has worked in public relations for over 40 years. Her first PR jobs were with the Atlanta Press Club as executive director and the Atlanta Housing Authority as a publicist for the social services programs in 35 housing projects.

As founder and principal of Atlanta Cause Marketing & PR, she has represented clients as diverse as General Motors, General Electric, the Bahamas Government Ministry of Tourism, Furkids, restaurants, hotels, and professional services companies encompassing health care, law, background screening, real estate, and human resources. Her non-profit consulting experience has included the International Women's House, which assists victims of domestic violence.

In her cause marketing niche, her firm has forged partnerships between businesses and non-profit organizations. Pearlman calls these relationships “for the good of humanity and marketing”. Through events, speaking engagements, social media, news and human interest stories, Pearlman has co-marketed her clients with non-profit organizations and garnered media recognition for the businesses and the non-profit organizations.

Pearlman has served as a volunteer and board member for over 50 non-profit organizations: including the Atlanta Lions Club, World Trade Center Atlanta; the National Association of Women Business Owners; the American Cancer Society; Kiwanis International; the Public Relations Society of America, Georgia Chapter; the Atlanta Sister Cities Commission; and Leader Dogs for the Blind.

Currently, she serves on two non-profit boards: the Atlanta Lions Club; and the Taylor Foundation for the Arts. The Taylor Foundation matches disadvantaged children with cultural opportunities.

Main Takeaways:

Connect to organizations who that fit your passion

In creating an impact, be intentional, not accidental

Publicity is not just because - it is also to benefit the constituents

Connect with Marilyn

Visit her website https://atlantacausemarketing.com/. Text her at 404-3952-602 and send an email at [email protected].

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“It (cause marketing) highlights what impact an organization can make, whether it's small, medium, large, whatever size the business, there's always something you can do to further a cause.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I ponder about the invaluable principles shared by Marilyn Pearlman from my interview, the ways she highlights the significance of having a cause, fostering being purpose-driven in strategizing, and utilizing cause marketing in creating an impactful business.

Main takeaways:

The great impact of establishing a cause in the organization - no matter the scale - affecting the employees to the customer base

How intentionality is often overlooked in sustaining course of action

Check out full show notes by clicking “Episode Website” below.

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“Make sure that the organizations for businesses and nonprofits are better known. And they're better known not just for their sake, but for their good work.” - Marilyn Pearlman

Welcome to another week of Tactical Leader! In today’s episode, I welcome Marilyn Pearlman to talk about the impact of cause marketing in business.

A former high school English and mass media teacher, Marilyn Pearlman has worked in public relations for over 40 years. Her first PR jobs were with the Atlanta Press Club as executive director and the Atlanta Housing Authority as a publicist for the social services programs in 35 housing projects.

As founder and principal of Atlanta Cause Marketing & PR, she has represented clients as diverse as General Motors, General Electric, the Bahamas Government Ministry of Tourism, Furkids, restaurants, hotels, and professional services companies encompassing health care, law, background screening, real estate, and human resources. Her non-profit consulting experience has included the International Women's House, which assists victims of domestic violence.

In her cause marketing niche, her firm has forged partnerships between businesses and non-profit organizations. Pearlman calls these relationships “for the good of humanity and marketing”. Through events, speaking engagements, social media, news and human interest stories, Pearlman has co-marketed her clients with non-profit organizations and garnered media recognition for the businesses and the non-profit organizations.

Pearlman has served as a volunteer and board member for over 50 non-profit organizations: including the Atlanta Lions Club, World Trade Center Atlanta; the National Association of Women Business Owners; the American Cancer Society; Kiwanis International; the Public Relations Society of America, Georgia Chapter; the Atlanta Sister Cities Commission; and Leader Dogs for the Blind.

Currently, she serves on two non-profit boards: the Atlanta Lions Club; and the Taylor Foundation for the Arts. The Taylor Foundation matches disadvantaged children with cultural opportunities.

Main Takeaways:

How to Utilize Cause Marketing as a Winning Strategy

How Consumers Support Causes They Correlate With

Connect with Marilyn

Visit her website https://atlantacausemarketing.com/. Text her at 404-3952-602 and send an email at [email protected].

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/

“What are you challenged with? What are you struggling with? The more and more you become comfortable with that person, and the more you're able to understand yourself in those moments, allows you to create a better life.” - Nicholas Strand

Welcome to this episode of Tactical Friday! In today’s episode, I welcome Nicholas Strand back to talk about the practical how-to’s and steps to choosing your attitude, overcoming obstacles and creating the life you want.

Nicholas Strand is an author, keynote speaker, life coach, and entrepreneur. He’s the founder and CEO of Choose Your Attitude™ helping people build their brand, achieve the life of their dreams, and overcome difficult times by choosing their attitude.

Choose Your Attitude™ is a community that champions the belief that attitude is a choice within everyone’s grasp in the many challenges we face through life. Spurred by a series of unfortunate occurrences, Nicholas Strand, founder, and owner of Choose Your Attitude™ was inspired by his late wife’s perspective on the gift of choice we are given daily, allowing us to shape our experiences to create a life we seek no matter the circumstances. Realizing the need in our community for this mindset shift, Strand launched the Choose Your Attitude™ platform as a proactive way to inspire and empower others to focus on what is within their control and use it to help them achieve the life they dream.

Main Takeaways:

How you can choose your attitude to overcome

It starts with confronting your struggles

Set attainable goals and let success keep you hungry

Connect with Nicholas

Visit his website https://ChooseYourAttitude.com and follow him on FB, Instagram, and YouTube @ChooseAttitudeCreateLife

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“Through all the trauma, through everything that he went through, the heartbreak that he went through, he still chose the attitude of positivity.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I talk about my favorite takeaways from my interview with Nicholas Strand, how he's overcome so much in his lifetime, which enlightened his perspective on the value we should have on friends and family, and the fragility of life and time.

Main takeaways:

Losing sight of what matters, not being mindful about emotions, and looking too far into the future

Being able to take what’s happened in his life and still chose to be positive and help people

Check out full show notes by clicking “Episode Website” below.

Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/