Do you need a personal brand to start and grow a business? 

In today’s episode of The Takeover, we unravel the role of having a personal brand in the context of entrepreneurship.

We'll explore the risks and pitfalls associated with closely tying a business to an individual, and at the same time delve into the benefits of personal branding, exploring how a strong personal brand can drive business growth, enhance networking, and attract customers or clients. 

Find out which approach best fits your business needs. Let’s dive in and tackle insights, case studies, and valuable tips on mastering the art of personal branding in the world of business.

We’ll talk about:

• 01:07: What is a personal brand in the context of entrepreneurship?
• 03:07: Building a company that doesn’t require you 
• 08:19: What is your goal for building a company?
• 11:05: Taking inspiration from multi-million entrepreneurs
• 13:05: Building authority
• 15:22: Pros of having a strong personal brand
• 18:57: Things to take into consideration

Watch this episode and others on YouTube: https://bit.ly/3TxzyjA

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

As we bid goodbye to 2023, it's only natural to take a stroll down memory lane and reflect on the journey. 

This year, like any other, was a mix of highs and lows, victories and challenges.

We’ve had some amazing experiences throughout the year, but we’ve also faced tough times. And in reflecting back on the year, it’s crucial to celebrate all the wins—no matter how small—and also acknowledge the mistakes and setbacks. 

Reflecting on what went wrong opens the door to valuable lessons that might otherwise be missed. And we want to share these lessons with you. 

Tune in as we unpack the lessons from 2023, where we hope you get valuable nuggets and actionable items you can apply in your life, career, or business. 

Here’s to a year gone by and another year to get excited about!

Let's dive into: 

• 01:48: Hiring teammates
• 04:50: Recognizing your team's potential and limits
• 08:02: Self-sabotage
• 11:04: Investing in your teammates
• 12:21: Visiting Necker Island
• 14:52: Being in the right room with the right people
• 17:18: Having a well-oiled team and company 
• 19:00: Be the buyer, not the seller
• 21:53: Leveling up with coaches
• 25:26: Setting non-negotiables
• 26:48: Dialing in on our health and wellness
• 30:29: Biggest lessons in 2023

Watch this episode and others on YouTube: https://bit.ly/41rAWGF

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It’s that time of the year and one question comes to mind for a lot of people—how do you end 2023 and start the new year strong? 

Start planning. 

Taking the time to plan out your year or quarter is like creating a roadmap for success. It’s not about creating a rigid schedule but rather setting a clear direction for where you want to go. 

Imagine embarking on a journey without a map or a plan in place; you’ll most likely end up going in circles or even if you finally make it to your destination, you’ve already wasted so much valuable time and resources. 

That’s why planning, setting your goals before you dive into a new year or a new quarter is a powerful tool. You’re essentially setting a course for your goals. 

And planning doesn’t have to be boring, we’ve found ways to make it fun and more inspiring. We’ve been doing this exact same process for the last 4 years and it has worked insanely well! 

Join us in this episode of The Takeover podcast and let’s break down our annual planning process, and how you can apply it based on your needs!

This exciting episode will cover:

• 03:19: Tips on how to make planning fun and effective
• 06:08: Celebrating wins
• 10:24: Recalibrating things that didn't go well
• 15:07: Mapping out your goals and vision for the next season
• 16:27: Identifying your 5 key areas of focus
• 21:33: Big brainstorm session
• 23:32: What are your non-negotiables
• 24:45: Creating and removing friction
• 28:25: What's your theme for this season?
• 34:52: Taking action
• 36:40: Doing "Right Now Resolutions"

Watch this episode and others on YouTube: https://bit.ly/4aw51bW

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Mentorship has been top of the list for career and business “must-dos” and there’s a good reason for it. 

It’s a known fact that mentoring is a great tool to help you propel your personal life and career, and the lessons you get are invaluable. 

But, does it just take having a mentor to achieve success? Quick answer—NO. 

Mentorship is often glamorized as a white-knight figure riding in to rescue your career, but the reality is quite different. Let’s explore the importance of mentorship and how it stands as a pivotal growth opportunity. It's not just a luxury; it's a necessity for anyone aiming to level up in their career.

Let’s tackle mentorship benefits, myths, misconceptions, and a lot more.

Tune in now!

This episode we'll get into: 

• 02:43: What is mentorship 
• 05:10: How do you begin to find a mentor?
• 07:23: Paying to be in the right room
• 10:01: There’s no such thing as white horse mentors 
• 16:27: Mentorship comes in many forms
• 19:55: How do you become a great mentee?
• 27:20: How to approach people to mentor you

Watch this episode and others on YouTube: https://bit.ly/41xmBZc

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

The often unspoken truths about entrepreneurship and business ownership. In a world where social media paints a glossy picture of laptops on the beach and effortless success, we're here to bust the myths and shed light on the less glamorous side of the hustle. 

We’ll dissect myths like "build the business, and they will come" and tackle the belief that passion alone is the one golden ticket to success. 

Whether you’re an experienced entrepreneur or just starting on your business journey, join us for an honest discussion about the challenges that keep entrepreneurs up at night, from the loneliness of solo founders to the constant battles we face to run a business. 

Listen in and surround yourself with like-minded entrepreneurs! 

We'll discuss:

• 03:59: Is building a business plan required?
• 07:16: Is passion enough?
• 11:11: Are you an entrepreneur or an intrapreneur
• 20:28: The reality of entrepreneurship
• 29:07: Selling your vision

Watch this episode and others on YouTube: https://bit.ly/3RPFjYR

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

How do you maintain the energy, drive and motivation to keep striving for your goals?

There is one key thing you need if you are going to achieve success and it's the secret strategy we’ve been implementing for years to help us reach our goals faster than ever.

It's called “Big Mo” and it's all about building positive momentum toward your goals.

In this episode, we unpack the secrets of momentum and explore how it can not only accelerate your progress but also lift you up during tough times. Tune in to discover how to ride the momentum wave, avoid self-sabotage, and incorporate habits that fuel success daily.

This episode let’s look at:

• 06:23: What is momentum? 
• 07:57: Practical ways to build and sustain momentum
• 12:32: How to build positive momentum
• 13:42: What is negative momentum and how do we avoid it?
• 20:35: Pulling lessons learned
• 26:33: What is a compound effect?

Watch this episode and others on YouTube: https://bit.ly/471PJsN

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In this episode of The Takeover podcast, we're diving into the age-old question: should you work with your spouse? We've all heard the horror stories, but for us, it's been a game-changer.

We share our personal insights, highlighting the delicate balance of strengths and challenges that define our collaborative journey. We also explore the pitfalls couples may face when diving into a business together, and explore 5 key areas you need to have in place to make this your best partnership yet.

If you’re considering working with your spouse, or even are looking to build a successful business partnership, this episode is a must-listen. 

This episode let’s look at:

• 03:13: Should somebody work with their spouse?
• 06:28: The two main things a great business partnership should have 
• 10:32: Knowing your zones of expertise
• 24:03: Constant repetition of your mission and vision
• 28:29: Communication as a KEY tool
• 34:56: Having your partner’s back
• 40:54: Why you should stay in your lane
• 45:33: What should be your #1 priority

Watch this episode and others on YouTube: https://bit.ly/471PLRr

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What does it look like to win in all areas of life? 

Join us in this episode as we unravel the essence of winning and why it's not just a one-time event, but a lifestyle.

From business to personal goals, what does it mean to have a strong desire to WIN and hit your goals? What keeps the most successful people on this path of winning?

Tune in as we dissect what winning truly means and practical tips on how to WIN in all areas of your life.

Let’s Get Winning.

We’ll dive into:

• 02:10: Where our desire to win stems from
• 07:25: Cultivating the Desire to Win
• 13:46: Shift from Grinding to Winning 
• 25:39: Winning in different areas of life
• 40:25: Winning in what you are “called” to do

Watch this episode and others on YouTube: https://bit.ly/3tmZm7z

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

With the thousands of marketing approaches and strategies out there, it can be hard to know which one is right for your business.

At PEMA.io, marketing is our bread and butter. With hundreds of clients, we understand the struggles entrepreneurs face when choosing the right strategy. 

Listen to the episode as we rank and break down the top 7 online marketing approaches, revealing insider insights from the least effective and outdated tactics to the effective and game-changing ones that will explode your business. 

From SEO to PPC, social media to outbound marketing, we break down the pros and cons, and help you tailor your approach based on your goals and business stage. 

This episode let’s look at:

• 01:30: Introduction to Marketing Avenues
• 04:07: Is affiliate marketing the best fit for your business?
• 07:30: Pros and cons of webinars 
• 15:15: Tim’s personal experience on running an SEO company
• 21:05: The changing perception of ads
• 24:57: Importance of Testing and Spending in Marketing

Feel free to share the episode with your friends, family, and colleagues who will find value from the show!

Watch this episode and others on YouTube: https://bit.ly/48ubvqh

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

How you treat your body and mind matters—our daily routines are the KEY to showing up as our best selves, winning the day, and accelerating results without burnout. 

Join us in this episode as we share our daily routine rooted in our peak performance protocols and how we redefined our approach to being corporate athletes. Learn keys to reclaim focus, set rules for success, and tap into periods of flow for unparalleled productivity. 

It’s time to optimize your routine for peak performance and sustained success. Tune in to find out how to get started!

• 03:43: Corporate Athlete concept 
• 07:59: Creating a “flow block" for deep, focused work
• 18:45: Guarding attention against distractions
• 27:29: Energy management over time management
• 30:44: Active recovery

Resources:
Mystery of marriage by Mike Mason

Feel free to share the episode with your friends, family, and colleagues who will find value from the show!

Watch this episode and others on YouTube: https://bit.ly/3RukKQi

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover