Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals. 

Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple.

Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences.

You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

Subscribe to the biggest employer brand newsletter for free. It lands in your inbox every Monday morning and keep you sharp: https://employerbrandheadlines.substack.com/

We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today for lacking the ability to create value.

This season of The Talent Cast is sponsored by RecruitmentMarketing.com.

Open source text of Talent Chooses You can be found at employerbrandbook.com.

Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel.

This season to The Talent Cast is sponsored by RecruitmentMarketing.com.

To read the open source text of Talent Chooses You, go to employerbrandbook.com

We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back.

This season of The Talent Cast is sponsored by RecruitmentMarketing.com.

The open source text of Talent Chooses you can be found at employerbrandbook.com.

“Why” is the question of our age.

It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something. 

In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.

Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers.

Surprise episode!

The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider.

The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022.

As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free!