If you’ve been listening to the Audience Coach podcast for a while, you probably know by now that you need to have your own website as your main channel of communication with your audience. Why? Because you don’t own the social media platforms that you have. Your pages in these platforms can change or get deleted in an instant and all your efforts gone. You need a platform that belongs to YOU, something that you have control over.

 

In this episode, we’ve invited Elizabeth Averyanova, a branding expert who specializes in Kajabi websites, sales pages, captivating coaching program, and behind-the scenes business systems that free up your time from daily tasks—without the design or tech overwhelm. We discuss why your health & wellness coaching business needs a website, the best platforms to use, the costs, and of course, great tips on building your website and branding along the way.

 

In this episode you’ll learn:

Elizabeth’s work background and experience.

The consequences of having a social media platform as your main channel for communicating with your audience.

Tips to turn your website into a business asset.

Recommended platforms for creating your own website.

Signs you need to look out for to make the investment of getting someone to manage your website.

The importance of maintaining consistency in your branding.

The best approaches on websites for the different things you do in your business.

Estimates on how long it takes and how much it costs to get someone to make and manage your website.

What a sales page is and isn’t; and how you should create sales pages for your offers.

Basic elements that you should include in your sales page.

Elizabeth’s expertise in the field and how she helps business owners.

 

Links:

Studio Classica Website

Kajabi Checklist

Related episodes:

This is Why You Shouldn’t Focus Exclusively on Social Media to Promote Your Podcast

How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Want to know the marketing trends for Health & Wellness entrepreneurs and coaches next year? Top marketing guru Neil Patel gives us a glimpse of the trends and effective strategies that small service-based business owners can use to start the year 2022 with better chances of success. Learn the strategies that will work and what you’ll need to stop doing, especially if you are just starting out in the industry.

 

In this episode you’ll learn:

Neil Patel’s perspective on life and business

Major trends in marketing in 2022 that can affect businesses in the Health & Wellness industry

Platforms and effective marketing strategies in 2022

What’s the forecast in podcasting?

Effective ways for new podcast shows to be more visible

How to manage the challenge of producing multiple podcasts a week

Other platforms to use to build communities aside from Facebook groups

How does automation impact small businesses next year?

Automation tools to get you started

Marketing activities that you need to stop doing in 2022

Using Instagram as your website and CRM platform – is this okay?

The most important tip for new podcasters in 2022

Neil’s recommended tools for new podcast shows of service-based businesses

 

Links:

Neil Patel Website

 

Related episodes:

The Power of Podcasting – Our Interview on All About Digital Marketing

Why You Need a Content Calendar in your Content Marketing Strategy – Our Interview on More than a Few words

 

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.

 

In this episode you’ll learn:

Mark tells us more about what he does and why he focuses on building systems in the content creation process.

Why are systems needed?

Podcasting is about communicating your message to your customers.

Implement these systems to help you with podcast production.

Why a content calendar is key for producing a podcast.

Tools and platforms you can use to document systems and processes within your podcast production.

Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.

Focusing on 3 things to build a framework you can use.

Neil’s recommended tools for new podcast shows of service-based businesses

 

Guest Links:

Mark Savant Media Website

 

Resources Mentioned:

Google Suite – Now Google Workspace

Monday

Calendly

Zapier

Headliner

 

Related episodes:

Why You Need a Content Calendar in Your Content Marketing Strategy – Our interview on More than a Few Words

Reclaim Your Time as an Online Content Creator by Using Systems with Fab Giovanetti from Creative Impact Co

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?

 

In this episode you’ll learn:

Chris talks about how started his own agency and his various projects

Signs that tell you to adjust your strategy or create a new project from scratch

Pivoting his podcast show from digital marketing to blockchain

Looking at your podcast as a thermometer to assess what’s going on

The value of a podcast show goes beyond its money making potential

Deciding between rebranding the show and starting from scratch again

You can’t predict what’s going to happen in a dynamic environment

Setting aside your emotional attachment when you need to make business decisions

Tips for those thinking about pivoting or rebranding

 

Links:

Chris Bruno's Old Podcast - All About Digital Marketing

All About Digital Marketing - Twitter

Social INK - Twitter

 

 

Related episodes:

How to Build a True Connection with Your Audience by Being Authentic with George Kao

How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you been thinking about creating an online course but don’t know how to get started? Or maybe, you just launched a course and now you’re wondering why it isn’t selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.

 

In this episode you’ll learn:

Jeremy’s background and how he started creating online courses

Why is my online course not selling?

Useful channels to start connecting with people and building trust

Jeremy’s favorite platform for course creators

The benefits of building a community

Does community size matter?

Creating content and engaging with your audience at the same time

Launching the course without being too pushy

Jeremy’s recommended tools to start building your audience

 

Links:

Start Your First Course: 14-Day Challenge

 

Related episodes:

How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast

Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

Joe’s background in podcast

What it means to monetize your podcast

The most common ways you can monetize a podcast show

How sponsorship works

Delivering the sponsored ad based on your audience size

How to partner with a brand even if you are just starting out

Defining your audience so you can effectively approach brands who might be interested

When to consider getting a sponsor based on your download numbers

Getting high conversion rates even if you have a smaller niche

The ethical side of sponsorships

The most common mistake in monetizing a podcast show

Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

Joe Casabona's SMASH Framework

Related episodes:

How to Implement a Sales Strategy With a Podcast, with Roshni Baronia

How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.

Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

Developing a brand around the podcast

Is it necessary to separate yourself from your brand

What works best in a podcast in terms of personal branding and business branding

The technical side of branding your podcast

Setting expectations when there are changes in the podcast

When brands evolve and its impact on familiarity

Signs that tell you to rebrand or kill the podcast

The common mistakes people make when they are branding their shows

 

Links

Gday Frank Website

G'day Frank Instagram

Brand My Podcast - Spotify

Brand My Podcast - Apple Podcasts

 

Related episodes:

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

The number one thing you need in order to grow your audience is an engaged and successful audience. But do you know what it takes to have quality audience that will support your podcast and become loyal listeners and clients? Today, we share Podbean’s The Nightmares of Audience Mistakes podcast episode where we, David and Sebastian, were interviewed by John Kiernan on the topic. Learn how to build a successful audience that will contribute to activating your podcast and growing your business.

 

In this episode you’ll learn:

How Audience Coach helps podcasters for businesses.

The importance of a podcast’s content and how it affects audience growth.

The difference between a large audience versus a smaller but engaged one.

Tips and strategies for engaging your audience.

Audience retention as a basis of podcast growth.

Why you should never underestimate your listeners and the activation they can bring to your podcast.

How to place calls to action in your podcast with great intention.

Giveaways as an effective strategy for building audiences.

Things you shouldn’t do to grow your audience. 

The multi-purposes of episode titles.

Understanding the characteristics of and tips for building a successful audience.

Why listening is the most important aspect of creating a podcast.

Top tips for activating your audience to grow your podcast.

Links:

Interview on Podcasting Smarter, Podbean's official podcast.

Audience Coach Resources

Related episodes:

How to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

How to Build a True Connection with Your Audience by Being Authentic with George Kao

How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching

Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating Facebook groups is a great tool for lead generation and growth in your business. When done right and with great engagement from your community, you will have an idea what your audience want, need, and are frustrated about. So, when do you start one and how? By doing simple and time-efficient strategies consistently, your community will grow organically. Find out the do’s and don’ts in growing in your Facebook group plus get tips on how to avoid becoming a spam board.

 

In this episode you’ll learn:

How Jono’s Facebook group was formed.

Why Facebook groups attractive when you have a business.

Drive people to join your Facebook group.

Implement these two great tips to grow your Facebook group.

Jono shares strategies to get more engagement in your community.

Get the first hundred people in your community with these time-efficient strategies.

How to prevent your own Facebook groups from becoming a spam board.

 

Links:

Course Creators Community Facebook Group

Course Creator Community Website

 

 

Related episodes:

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Legalities are often overlooked when running your own podcast. But it is such a crucial aspect you need to consider to protect yourself, your business, your team, and your guests. It is for this reason that we’ve brought in Gordon Firemark, a lawyer in the United States who specializes in creative industries such as theatre, music, and podcasting. And in this episode, Mark will walk us through the things we need to know and take into account when it comes to the legal side of podcasts.

 

In this episode you’ll learn:

 

How Gordon started working as a legal consultant for podcasters.  

The current state of podcasting.

The importance of having guest releases.

Reasons behind why you need to pay attention to the legal side of podcast shows.

Examples of common issues or barriers that podcasters face when they don’t take care of the legal side of podcasts.

Managing legal aspects when people involved are in different countries.

What is a guest release and how it can serve both the host and the guest of the show.

Identifying red flags on potential guests and partners for podcasts.

Adding disclaimers to protect yourself legally.

Protecting yourself and your show from the views of 3rd party individuals.

3 Key tips forto cover your back when creating a podcast show for your business.

 

Links:

 

The Podcast Lawyer Website

Joinn the Facebook Group: Legit Podcast Pro

Get your FREE Podcast Guest Release

 

Related episodes:

 

4 Tried and Tested Ways to Get Music for Your Podcast

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.