Shownotes:

Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She’ll also tell us about the mindset shifts needed to create content that resonates with your audience and that will help you establish a relationship and build a community around your message.

In this episode, we discuss the importance of promoting your content for
building an audience. We picture it as organizing an
imaginary event and how it relates to content creation.

While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between content
creation and promotion and offer strategies for gaining traction and
visibility.

Key Ideas:

• Organizing an imaginary event.
• The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested.
• The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu.

Resources:

• Resource: How to Promote Your Blog Post on a Tight Budget: https://www.youtube.com/watch?v=BawiiZXDzy4

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Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/ 

There is no question about it, video is now on every social media platform because it’s so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started.

In this episode you’ll learn:

• Why video is important even for podcasters.
• The reason why video is so relevant today.
• The importance of putting a face to your brand.
• How service-based businesses can benefit from creating video online.
• Why you need to be willing to embrace your suck.
• Having the best set up for your podcast and videos.
• Benefiting from video as a podcaster.
• The advantages and disadvantages of podcasting and live video.
• The most effective platform for making an impact, increasing engagement and views for your business.
• Making our videos stand out from the crowd.
• How live and replay videos create engagement.
• Resources from Tracy
• Knowing the appropriate length for your videos.
• 3 Tips for small business owners in starting with videos.

Links:

• Video Script Success Website
• Video Script Success Instagram
• Video Script Success Facebook
• Join our Facebook Group at Video Playground
• Live Video Launchpad

Resources:

• Great looking and sounding videos 
• Thrive on live cheatsheet

If we haven’t said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we’ve invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more.

In this episode you’ll find:

• Joe tells us about The Orange Effect Foundation.
• Why you should build an audience as a coach or solopreneur.
• Creating your future customers when you are creating content.
• Different ways you can focus on building an audience through the 3 and 3 model.
• Indicators for starting to diversify your content.
• How to pick your platform and what you need to do after.
• Launching books in 3 different ways.
• Public speaking options for people looking to diversify.
• 3 common mistakes people make when they start to diversify content.
• The best way to start building a content channel.
• Joe tells us about the new Content Inc. Book.

Links:

• Content Inc.
• The Tilt

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I’m very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!

In this episode you’ll learn:

• Strategies for becoming comfortable on the mic.
• Why it’s natural to feel nervous and how to embrace it as part of the process.
• Definition and examples of filler words.
• The importance and meaning of silence.
• Exercises and strategies you can implement to start reducing your use of filler words.
• Tips to practice and do before recording your episode.
• Work around when you forget what you need to say.
• How to make your episode feel more like a conversation versus a question and answer robotic interview.
• Keeping solo episodes engaging and entertaining.
• Lauren’s new book, Unmute.

Links:

Unmute Book

Lauren Sergy Website

Lauren Sergy YouTube

Lauren Sergy LinkedIn

Lauren Sergy Twitter

Lauren Sergy Facebook

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

• Joe’s background in podcast
• What it means to monetize your podcast
• The most common ways you can monetize a podcast show
• How sponsorship works
• Delivering the sponsored ad based on your audience size
• How to partner with a brand even if you are just starting out
• Defining your audience so you can effectively approach brands who might be interested
• When to consider getting a sponsor based on your download numbers
• Getting high conversion rates even if you have a smaller niche
• The ethical side of sponsorships
• The most common mistake in monetizing a podcast show
• Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

• Joe Casabona's SMASH Framework

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.

In this episode you’ll learn:

• Mark tells us more about what he does and why he focuses on building systems in the content creation process.
• Why are systems needed?
• Podcasting is about communicating your message to your customers.
• Implement these systems to help you with podcast production.
• Why a content calendar is key for producing a podcast.
• Tools and platforms you can use to document systems and processes within your podcast production.
• Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.
• Focusing on 3 things to build a framework you can use.
• Mark's recommended tools for new podcast shows of service-based businesses

Guest Links:

Mark Savant Media Website

Resources Mentioned:

Google Suite – Now Google Workspace

Monday

Calendly

Zapier

Headliner

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.

In this episode you’ll learn:

• The distinction between content and visibility.
• PR as an alternative to social media.
• The difference between paid content and earned content.
• Most effective platforms and strategies we can use.
• Things you can do to get started on being featured on other platforms.
• The right mindset you need to have.
• The length of time you can experience results in PR.
• Picking and sticking to one channel.
• Proactive initiative versus reactive initiative.
• Do’s and don'ts when getting visibility through PR.
• What is a healthy balance between working through your visibility on PR and social media.

Links:

• How Should You Get Visibility Online as a Coach?
• Lisa Simone Richards Website
• Lisa Simone Richards Instagram