Do you use LinkedIn for connecting and building relationships for promoting your business? In this episode of the Audience Coach Podcast, we talk to Louise Brogan, host of the LinkedIn with Louise podcast. Louise is going to share with us how we can build solid relationships on the LinkedIn platform; its advantages and disadvantages; how to post and keep engagements up; connecting with the right people; and so much more. This platform has a huge potential to build your visibility and grow your audience that not too many people are taking advantage of. If you want to tap the massive opportunity of having your business thrive through the power of LinkedIn, we invite you to come join us in this conversation.

 

In this episode you’ll learn:

Louise tells us more about LinkedIn and what it’s used for.

What LinkedIn is not and how to use it the right way.

Best practices to build relationships on LinkedIn.

The pros and cons of using LinkedIn.

Promoting podcasts on LinkedIn.

Posting and keeping engagements.

Types of content and posts connect better with your audience.

Knowing how to connect with the right people.

The difference of LinkedIn and Instagram.

3 key tips for people who want to build an audience on LinkedIn.

 

Links:

Louise Brogan Website

Louise Brogan LinkedIn

LinkedIn with Louise Podcast

LinkedIn with Louise YouTube

 

Related episodes:

How to Build a True Connection with Your Audience by Being Authentic with George Kao

This is Why You Shouldn't Focus Exclusively on Social Media to Promote Your Podcast

 

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

There is no question about it, video is now on every social media platform because it’s so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started.

 

In this episode you’ll learn:

Why video is important even for podcasters.

The reason why video is so relevant today.

The importance of putting a face to your brand.

How service-based businesses can benefit from creating video online.

Why you need to be willing to embrace your suck.

Having the best set up for your podcast and videos.

Benefiting from video as a podcaster.

The advantages and disadvantages of podcasting and live video.

The most effective platform for making an impact, increasing engagement and views for your business.

Making our videos stand out from the crowd.

How live and replay videos create engagement.

Resources from Tracy

Knowing the appropriate length for your videos.

3 Tips for small business owners in starting with videos.

 

Links:

Video Script Success Website

Video Script Success Instagram

Video Script Success Facebook

Join our Facebook Group at Video Playground

Live Video Launchpad

 

Resources:

Video: Are You Willing To Embrace The Suck?

Great looking and sounding videos 

Thrive on live cheatsheet

What to Wear

 

 

Related episodes:

How To Use Your Podcast As A Tool To Educate Your Audience, with Shannon Martin

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

In one of our previous episodes, we discussed why you need to edit your recordings before publishing. The next step now is finding the best person who can do it for you. Why? Because outsourcing this task can potentially give you more income than doing it yourself - and we are going to explain why in this episode. David and Sebastian also discuss the nuts and bolts of outsourcing podcast editing. Learn more about the work that you can outsource when it comes to podcast editing, the things to consider when finding someone to edit your episodes, and where to look for the best people to do the task for you. It’s an informative episode that will help you understand why you need to outsource for the success of your business.

 

In this episode you’ll learn:

What does it mean when you outsource your podcast editing.

4 reasons why you should consider outsourcing.

Things to consider and remember when finding the best person to do the task for you

Where to look for a good podcast editor.

Understanding pricing around podcast editing.

 

Links:

Talking Silkworm - Podcast Production Services

Fiverr

Adwork Network

 

Related episodes:

Why You Need to Edit Your Recordings Before Publishing

Why You Shouldn’t Record Video for Your Podcast if You’re Just Starting

Adjust Your Recording Space to Significantly Improve Your Audio Quality

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Learning how to constantly show up for your audience and having conversations helps you develop skills that you can transfer to your sales process. In this episode, sales expert Hugh Liddle will show us how this works. We talk about connecting with your audience, the importance of knowing what they want and need and balancing the two, and tips for having effective sales conversations or podcasts.

 

In this episode you’ll learn:

Reasons why people are afraid of showing up for their audience or building an audience.

Getting into the right mindset for building an audience.

How showing up for your audience will help you in your sales process.

Why experts also need coaches.

People buy based on what they want, not what they need.

Balancing giving people what they need into what they want.

3 key recommendations for coaches who want to start having effective conversations for building an audience.

 

Links:

Red Cap Sales Coaching Website

Sales Chalk Talk Podcast

Free Consultation with Hugh

 

Related episodes:

Build an Audience First – Offer your products and services second

When you should start building an audience as a coach

How to build Better Relationships with Your Audience with Trudy Rankin

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Aside from outbound marketing like ads, one of the best ways to capture and build relationships with your audience is through inbound marketing. In this episode, content marketing expert Kathryn Aragon, joins us to talk about what inbound marketing is and how solopreneurs and coaches can benefit from it, how to start it, and how to set realistic goals to succeed in our content marketing efforts. Kathryn is also an award-winning growth marketer, content strategist, podcaster, author, keynote speaker, and coach around the concept of content and inbound marketing.

 

In this episode you’ll learn:

Understanding inbound marketing.

How solopreneurs can benefit from inbound marketing.

Channels used for inbound marketing.

Using a single or multiple channels for your marketing.

Making time for creating content for your business as a solopreneur.

First steps to take to begin creating content for your chosen channel.

Choosing topics for content creation.

Ways to make your content stand out.

Creating quality content that can help build and create relationships with your audience.

Keeping realistic goals for your inbound marketing strategies.

Adjusting strategies to achieve realistic goals.

Advice for solopreneurs or coaches wanting to start a content marketing project.

 

Links:

Solopreneur Life

The Hub 

Kathryn Aragon Website

 

Related episodes:

10 Tips to Write Powerful Headlines for your Content

How to Build a Content Calendar for your Podcast

How to Use Your Podcast as a Tool to Educate Your Audience

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Creating content for your audience shouldn’t be draining, stressful and difficult. It’s all about having the right mindset to do it and the systems to support you along the way. In this episode, Fab Giovanetti, a marketing expert, will be sharing her expertise on shifting your mindset and processes so that you can create content to grow your audience using the three core steps of simplifying, delegating, and automating. 

 

In this episode you’ll learn:

Fab’s background and what she currently does.

The reason behind choosing to work with health and wellness businesses.

The biggest challenge coaches have in starting to build content and audiences online.

Tips for shifting our mindset to have or make time for content creation in our business.

Decluttering our brains and spaces to function efficiently and reclaim your time.

Helping reluctant people to be open to delegating work.

Practical steps to take when creating content as a health coach.

Top tip for delegating content creation.

Automation tools you can use as a podcaster.

Do’s and don’ts for implementing automation.

3 tips every entrepreneur who wants to reclaim time when creating content for their audience.

 

Links:

Fab Giovanetti Website

Fab Giovanetti Instagram

Fab Giovanetti LinkedIn

Fab Giovanetti Twitter

Book: Reclaim Your Time Off

 

Recommended Apps / Websites:

Headliner

Zapier

ShareThis

Audry

 

Related episodes:

3 Tips to achieve consistency with your content creation

The Best Strategy to Never Run Out of Content Ideas for Your Podcast

Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

You already know how to record a podcast, so what’s next? Once you have your audio, the next thing you need to do is edit your recordings before publishing it. This will help build your visibility, increase your credibility, and show that you are a professional and serious business owner - and we will tell you why in this episode. There are also a few things you need to watch out for when editing your recordings. So in this conversation, we’ll dive into that to help you start a podcast your audience will love listening to.

 

In this episode you’ll learn:

The quality of your show starts at the source.

The importance of editing your episode but not overfocusing on it.

Why you need to sound like a pro on your podcast.

Editing unwanted sections in your recording.

Removing technical issues and interruptions in your audio.

Don’t obsess and overfocus on editing.

 

Links:

Audience Coach Resources

 

Related episodes:

Get a Real Microphone Now!

Adjust Your Recording Space to Significantly Improve Your Audio Quality

The Easy Way to Record Podcast Interviews Online

This is Why You Shouldn't Record Video for Your Podcast if You're Just Starting

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Have you ever tried including giveaways in your business strategy to create more leads and grow your audience? In this episode, we’ve invited expert copywriter, Lynn Neville, to share her experience and knowledge in running giveaway events. We joined one of her giveaways in December and it was a very effective and enriching experience for us. It helped us grow our audience, particularly our email list, and connect with other experts in the industry. Today, our conversation with her is about giveaways—what they are, the products and services you can offer, and key elements of having a successful giveaway to grow your email list.

 

In this episode you’ll learn:

The definition of a giveaway.

Different offers businesses gave away in Lynn’s event.

Why giveaways are a good strategy to grow your email list.

Getting the benefit of networking with other experts through the giveaway event.

Key elements for a successful giveaway.

Recommended tools to use for someone who wants to run a giveaway.

The most successful way of promoting a giveaway.

Type of products or services that attract people more.

Main learnings in collaborating with other experts for giveaway events.

Quick case study on the process of running the Kickstart Your New Year Giveaway.

Future plans for giveaways within the year.

Do’s and dont’s for first-time giveaway participants.

 

Links:

Instagram: instagram.com/lynnnevillecm/

Clubhouse: @lynnneville

Facebook: facebook.com/lynnnevillecm/

LinkedIn: linkedin.com/company/lynnnevillecm/

Twittter: twitter.com/LynnNevilleCM/

Pinterest: pinterest.com/LynnNevilleCM/

 

Links from the Episode:

Landing Page: Lead Pages

Email Management: ConvertKit, Flodesk

Shopping Cart: Paypal, Stripe

Website Platform: WordPress, Square Space, Wix

 

Related episodes:

Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox

The 3 Best Ways to Build an Audience with Content

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

If you have a podcast, you need to make sure that it also aligns with your business’ sales strategy. But how and why should we do this? In this episode, Roshni Baronia, a sales consultant and coach for women entrepreneurs, joins us to talk about just that. As a certified Strategic Sales Expert and Founder of RB Consulting, she provides bespoke sales and strategic planning advisory to women-led businesses. She is also India’s first woman to host a podcast on sales called Ace the Sales. Roshni is going to talk us through the role of a podcast in your customer life cycle, having the right mindset and approach to integrate your sales and marketing strategies, and so much more.

 

In this episode you’ll learn:

Roshni’s background on building audiences, increasing leads and sales.

The importance of articulating your content and sales strategies.

Basic steps for new business owners to integrate sales and content strategies.

The role of the podcast in a sales funnel or process.

How to sell something on the podcast without being too salesy.

Types of services or products that podcasts are most effective with.

Tips on what to do when your podcast isn’t converting.

3 Common mistakes when promoting services through podcasting.

3 Key elements for turning podcast listeners into buyers.

 

Links:

Roshni Baronia Website

Roshni Baronia Instagram

Roshni Baronia LinkedIn

Ace the Sales Podcast

Free gift from Roshni

 

Related episodes:

How to Become the Go-to-expert in Your Niche Through Podcast Guesting with Christina Lenkowski

Build an Audience First – Offer Your Products and Services Second

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I’m very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!

 

In this episode you’ll learn:

Strategies for becoming comfortable on the mic.

Why it’s natural to feel nervous and how to embrace it as part of the process.

Definition and examples of filler words.

The importance and meaning of silence.

Exercises and strategies you can implement to start reducing your use of filler words.

Tips to practice and do before recording your episode.

Work around when you forget what you need to say.

How to make your episode feel more like a conversation versus a question and answer robotic interview.

Keeping solo episodes engaging and entertaining.

Lauren’s new book, Unmute.

Links:

Unmute Book

Lauren Sergy Website

Lauren Sergy YouTube

Lauren Sergy LinkedIn

Lauren Sergy Twitter

Lauren Sergy Facebook

 

Related episodes:

How to Make Your Podcast More Engaging Through the Power of Stories with Helena Bowen

What to Do If You Don’t Feel “Ready Yet” to Start Your Podcast

How to Face Impostor Syndrome As A Coach and Content Creator with Hailey Rowe

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.