The Talking Silkworm Podcast

I think we’ve talked about this so much on the podcast now: you need to be consistent in content creation for your audience. You have to show up regularly. There are so many podcasters out there who just give up after a few episodes without a proper send-off. They go completely off air without explanation and, sometimes, just come back after a few missed episodes. This is called podfading. In this episode, we discuss what it is in detail, why it happens, why we should avoid it, and how to win against it with strategies we can equip you with today.

You’ll learn:

What is Podfading?

5 Reasons why podcasters podfade. 

Why you should avoid it.

Avoid podfading with these strategies.

Related episodes:

3 Tips to Achieve Consistency With Your Content Creation

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

The Best Strategy to Never Run Out of Content Ideas for Your Podcast

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

We see influencers who partner with brands everywhere on social media. It’s one of the top ways to market your products and services online. So today, we’ve invited Gordon Glenister who is an experienced sales and marketing professional, author and podcast host specializing on influencer marketing.

We are going to discuss influencer marketing, what it is, the benefits it can bring your health and wellness business, building relationships with influencers and getting the best out of an influencer marketing strategy. If you are an influencer or business owner wanting to partner with an influencer, you will want to listen to this episode.

In this episode:

Understanding what an influencer is.

What is influencer marketing?

Partnering with influencers who will make valuable content for you.

Strategies to grow your audience and the results you can expect.

Recommendations for businesses who want to work with influencers.

Gordon tells us about his book Influencer Marketing Strategy.

 

Links and resources

Influence Global Podcast | Episode with David as Guest

Gordon Glenister Website

Influencer Marketing Masterclass

Gordon Glenister Twitter

Gordon Glenister Instagram

Gordon Glenister LinkedIn

Related episodes:

Being Authentic in Your Marketing to Build a True Connection With Your Audience With George Kao

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

When Should You Start Building Your Audience

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.

 

In this episode you’ll learn:

The distinction between content and visibility.

PR as an alternative to social media.

The difference between paid content and earned content.

Most effective platforms and strategies we can use.

Things you can do to get started on being featured on other platforms.

The right mindset you need to have.

The length of time you can experience results in PR.

Picking and sticking to one channel.

Proactive initiative versus reactive initiative.

Do’s and don'ts when getting visibility through PR.

What is a healthy balance between working through your visibility on PR and social media.

 

Links:

How Should You Get Visibility Online as a Coach?

Lisa Simone Richards Website

Lisa Simone Richards Instagram

 

Related episodes:

This is Why You Shouldn’t Focus Exclusively on Social Media to Promote Your Podcast

Building a Long Term Podcast Strategy to Grow Your Business with Lorraine Ball

Building Support Systems to Grow Your Coaching Business and Your Audience with Molly Mandelberg

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page

If we haven’t said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we’ve invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more.

In this episode you’ll find:

Joe tells us about The Orange Effect Foundation.

Why you should build an audience as a coach or solopreneur.

Creating your future customers when you are creating content.

Different ways you can focus on building an audience through the 3 and 3 model.

Indicators for starting to diversify your content.

How to pick your platform and what you need to do after.

Launching books in 3 different ways.

Public speaking options for people looking to diversify.

3 common mistakes people make when they start to diversify content.

The best way to start building a content channel.

Joe tells us about the new Content Inc. Book.

Links:

Content Inc.

The Tilt

Related episodes:

3 Tips to Achieve Consistency With Your Content Creation

Recommended Podcast Microphones and Gear for Your First Podcast

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Using social media is a great way to communicate with your audience, but it shouldn’t be the only way you do so. If there is one mistake that health and wellness coaches make, it’s using social media to exclusively promote their business and services. In this episode, we give you tips and ideas on how to communicate with your audience on other platforms to gain more control over how you show up to them.

 

In this episode you’ll learn:

Understanding organic reach.

Tips for communicating with your followers through other platforms such as email lists, podcasts and messaging groups.

Why you should get your own website.

 

Links:

Organic Reach is in Decline—Here’s What You Can Do About It.

The Global State of Digital 2021

Building audiences around health eating using Instagram (with guest Rachel Mansfield)

Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox

ConvertKit

Mailchimp

 

Related episodes:

Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

6 Lessons on Building an Audience in the Health and Wellness Industry, with Liz Moody

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

What is authentic marketing and why do you need it in your business? We’ve invited George Kao, a business coach who works with coaches, consultants and counsellors to help them do marketing in an authentic and simple way. In this eye-opening episode, we talk about how being authentic is way better than following what everybody else is doing for their business marketing. He gives us insights, exercises, and tips to make us understand how to see and experience marketing as an act of creative exploration and service to your audience so that you will love doing it and stop seeing it as a chore.

In this episode you’ll learn:

George tells us about an approach of having a business that aligns with your values and yourself and that is enriching in purpose and passion. 

Positively impacting lives using authentic business marketing through exploration and service.

3 good exercises to start shifting our approach and mindset from results-based marketing to authentic marketing.

Sharing his insights for the best channel and posts we can use for marketing.

Great results we can get from authentic marketing.

What to do when you’ve gone through the mindset shift and haven’t gotten any results.

Links:

George Kao Website

George Kao Facebook

George Kao LinkedIn

George Kao YouTube

George Kao Instagram

Podcast: Business Tao with George Kao

Related episodes:

Practical Tips to Implement an Effective Email Marketing Strategy for Your Business with Liz Wilcox

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

How to Build Better Relationships with Your Audience with Trudy Rankin

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Many people dream of having their own podcast but procrastinate starting or just never start it. Why does this happen and how can we overcome this? In this episode, we are going to dive into the when, why, and how of starting and publishing your very own podcast. If you have been on the fence on starting one for quite some time, you definitely need to listen to this episode.

In this episode you’ll learn:Knowing when to start your podcast.

Reasons why you need to start recording your podcast now.

Going through a learning process and just flowing with it.

Tips for motivating yourself to start.

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Check all the FREE and paid resources we have for every new podcaster in our Resources page.

 

Links and related episodes:

Audience Coach Freebies

How to Face Impostor Syndrome as a Coach and Content Creator with Hailey Rowe

Steps to A Successful Podcast Launch in 2021 with Josh Stanton

Recommended Podcast Microphones and Gear for Your First Podcast

Solos or Interviews? What Podcast Format Works Best for Your Show?

Record quality and great sounding interview audio for your podcasts in an easy and hassle free way. In this episode, Josh Nielsen, the CEO and Founder of Zencastr joins us to talk about a great tool that you can use to record podcast interviews remotely. We tackle so many topics besides this such as paying attention to audio quality, the present and future of podcasting, and how it has evolved. If you are an up and coming podcaster, you’ll definitely want to listen to this episode.

In this episode you’ll find:

Josh gives us a short backgrounder on Zencaster.

The reason he built Zencaster.

The story of how the product became popular without having to market it.

The average number of users using Zencaster in the podcasting community.

COVID’s impact on Zencaster and how he thinks it will look after the pandemic.

Talking about how the podcasting industry is just at the start of its growth.

Disadvantages and challenges of recording online interviews.

The impact of implementing video to Zencaster.

Future of podcasting in the coming years.

What’s coming next for Zencaster.

Tech barriers for podcasters.

3 tips for podcasters when recording an interview.

Links

Zencaster Website

Zencaster Twitter

Zencaster Instagram

Digital Nomad Podcast

 

Related episodes:

Adjust Your Recording Space to Significantly Improve Your Audio Quality

Is the Samson Q2U the Best Microphone for Podcasters? Microphone Review

Recommended Podcast Microphones and Gear for Your First Podcast

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Can’t decide if you should do solos or interviews on your podcast? Well, this might be the episode you’ve been waiting for! We know that it isn’t an easy choice to make. So today, we are going to share the pros and cons of 3 different episode formats you can explore and use in your podcast to give you an idea of what to expect in terms of schedules, production, recording, and more.

You’ll learn:

The importance of choosing a format for your podcast.

Exploring the pros and cons of doing a solo episode.

Advantages and disadvantages of having interviews in your show.

Benefits and challenges of conversational episodes.

Choosing the best format that works best for you and your audience.

 

Shows with co-hosts:

The Wellness Business Podcast

Screw the Nine to Five Podcast

Sources:

https://castos.com/podcast-format/

https://convertkit.com/podcast-formats

https://www.thepodcasthost.com/planning/podcast-formats/

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Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Check the amazing free and paid resources we have for you at AudienceCoach.com/resources

 

Related Episodes:

How To Use Your Podcast As A Tool To Educate Your Audience, with Shannon Martin

How to Make Your Podcast More Engaging Through the Power of Stories with Helena Bowen

3 Tips to Achieve Consistency With Your Content Creation

It’s so easy to set up your recording space at home without spending a fortune. You can improve the audio quality of your podcasts by first identifying and eliminating the sources of noise in and outside your recording studio. Today, Sebastian and I will walk you through what these are and give you tips on what you can do to significantly enhance your podcast’s audio quality.

 

In this episode you’ll learn:

 

Examples of external noises and what you can do to avoid it.

Common internal noises we encounter and quick fixes you can implement to make your recordings sound better.

How to remove echo and reverberation that can greatly affect the quality of your audio.

 

Related episodes:

Recommended Podcast Microphones and Gear for Your First Podcast

 

Is the Samson Q2U the Best Microphone for Podcasters? Microphone Review

 

Mistakes That Are Making Your Podcast Sound Unprofessional

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!