The Talking Silkworm Podcast

All the best podcasters in the world have one thing in common - and that is having an organized content calendar. Believe us when we say that having one will improve your strategy and give you more time, focus and mental energy to work on your podcast. So, today, we’re going to walk you through the whats, whys and hows of creating an easy and efficient content calendar for your podcast that will streamline processes, not just for you but for your whole team. Let’s dive in!

You'll learn:

What a content calendar is.

Why you need a content calendar for your podcast.

How a content calendar can help you mentally and strategically.

Key elements you should include in your content calendar.

Grab your FREE Content Calendar template today!

 

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

References:

10 Tips for Creating a Content Calendar

The Complete Guide to Choosing a Content Calendar: Tools

What Is a Content Calendar? And How to Build One

Related Episodes:

3 Tips to Achieve Consistency With Your Content Creation

Steps to A Successful Podcast Launch in 2021 with Josh Stanton

Building a Long Term Podcast Strategy to Grow Your Business with Lorraine Ball

Lorraine Ball, entrepreneur, author, professional speaker, and host of More than a Few Words podcast, joins us in this episode to talk about building your content authority to achieve positive results over time. Along with the valuable knowledge and practical tips she shares, Lorraine will also help us understand why patience and a mindset shift are such important factors to practice when creating content for your upcoming podcast. If you are up for the challenge to create long term gain for your business through content marketing, you’ll want to listen to this.

Understanding the difference between inbound and outbound marketing and how it can help your business.

The reason behind creators wanting immediate results from their released content.

2 kinds of content you can create for your business.

The importance of knowing why you want a content marketing program.

A sample time frame for yielding results from your content strategies.

How to shift your mindset to work on content strategy in the long term.

Learning how to commit to being consistent in publishing your content.

Key tips for solopreneurs, especially in the health and wellness field, on building content for their personal brand or business.

Is a podcasting platform right for your marketing as a solopreneur or service-based business?

Links

More Than a Few Words Podcast Website

More Than a Few Words Facebook

Lorraine Ball Twitter

Lorraine Ball LinkedIn

Related episodes:

3 Tips to Achieve Consistency With Your Content Creation

Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results

6 Lessons on Building an Audience in the Health and Wellness Industry, with Liz Moody

Often we forget to truly think about how our content titles are written - we look at them and they don’t really give us an idea of what we’re talking about. Why is a title so critical? Because it gives a first impression to a potential reader or listener. You want people to read or listen to you - so a great headline is so important. Let’s talk about how you can implement practical changes in your content titles on the podcast today.

You'll learn:

Reasons why you need to write great titles for your content.

Common content title mistakes people make.

10 practical tips you can apply for writing great titles for your content.

References:

How to Write Magnetic Headlines - CopyBlogger

5 Data Insights into the Headlines Readers Click

How to Write Truly Great Headlines (Plus 21 Creative Headline Examples)

The Step-by-Step Guide to Writing Powerful Headlines 176 comments

5 Reasons Why Using Numbers in Your Headlines Works

Analysing 100 Million Headlines: What We Learned

Related episodes:

Audience Coach Podcast - 5 Reasons Why You Should Be Specific With Your Content Topics

In this episode, Helena Bowen —speaker coach and speech writer— will help us understand how we can translate even the most technical things into understandable and relatable content through storytelling.

Helena is an expert in this area. She helps leaders communicate ideas in front of the public so that they pay attention and stay connected. She particularly works with people who give TED or TEDx talks. If you want to improve your podcast or speeches more, then this is one episode you definitely don’t want to miss.

When creating a podcast, one of the most important things you need to do is to define your audience. One mistake we commonly encounter with this is that business owners think that their audience is themselves. It’s something you absolutely need to adjust because it affects your content and its relevance.

In this episode you will learn:

What it means when we say “you are not your audience.”

The importance of differentiating yourself from your audience.

You can still add a new audience after mastering your current one.

Tips for focusing on our audience and keeping the separation from our audience.

Related episodes:

Build An Audience First—Offer Your Products And Services Second

How To Create an Audience Persona – 7 Tips

I’m sure it’s not the first time you’ve heard that consistency is key. Well, it definitely is—especially when you are creating content online. It’s one of the most important elements that will help you build rapport, connections, and grow your audience. And let me assure you now, it is possible to be consistent with content creation and production. You just have to structure and streamline things the right way. This is what we’re going to explore today—practical strategies you can apply to be consistent in your content creation.

The importance of consistency in content.

Content creation as a part of your business strategy.

Changing your mindset about content creation.

Creating systems and delegating work.

Why you need to keep it simple.

Simplifying work through batch recordings.

The magic of repurposing content in different platforms.

Thinking about setting your posting schedules.

How long your episodes or content should be.

Delegation can keep things easier for you.

Related episodes:

Time Management to Increase Productivity and Consistency in Content Creation with Courtney Tully

Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results

Building Support Systems to Grow Your Coaching Business and Your Audience with Molly Mandelberg

You and your listeners deserve the best audio quality on your podcast. This is why in this episode, Sebastian and I give you a rundown on our recommendations for great beginner microphones for podcasters. We also discuss the things you should look out for when buying your first microphone and the top gear you need to get the best sounding audio.

Why does everyone want to buy a Blue Yeti?

Reasons why the Blue Yeti shouldn’t be your first microphone.

Knowing how to position your microphone in the right polar pattern.

Condenser mics are super sensitive and catch a lot of noise.

The right distance you need from the mic to record the best audio.

Type of microphone we recommend for podcast beginners.

Characteristics of dynamic microphones.

Recommendations for great microphones for beginners.

Devices you need to get optimal input levels in mid- or high-end microphones.

3 Accessories you need to improve your audio quality.

Items Mentioned:

Audio Technica ATR 2100

Samson Q2U

 

Related Episodes:

Get A Real Microphone Now!

Mistakes That Are Making Your Podcast Sound Unprofessional

As a health, wellness, or life coach, it’s an integral part of your business to build your audience. This, along with content strategy, should be part of your overall strategy from the very start when you are in this industry. Some coaches brush this off as “just an addition” to their business tasks. What they don’t know is that content production should be a part of the DNA of your business strategy. Today, we’re going to tackle this and help you understand why this is vital to your business and when is the best time to get started with it.

Top reason to start your content strategy from day 1.

Why you need to build your reputation as a coach.

Making yourself visible from the start.

Learning skills for creating content.

Transferring skills across tasks and areas of your business.

The need for self-growth, self-reflection and constant learning.

The best time to start building your audience.

Related Episodes:

Build An Audience First—Offer Your Products And Services Second

6 Lessons on Building an Audience in the Health and Wellness Industry, with Liz Moody

2021 is the best year for you to start your own podcast!

In today’s episode I’m speaking with Josh Stanton, one of the people who inspired the creation of the Audience Coach Podcast. Josh works with his wife Jill in helping entrepreneurs move from their 9-5 jobs to running their own businesses. He will be giving us strategies and tips on how you can successfully start, launch and promote your own podcast with a bang.

Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She’ll also tell us about the mindset shifts needed to create content that resonates with your audience and that will help you establish a relationship and build a community around your message.

For full show notes, go to AudienceCoach.com