Why do businesses have mission statements? Well, because without them businesses would struggle at serving their clients, coming up with the right products and services, and planning for the future.

So, for the same reason your own business has a mission statement, your podcast should have an editorial mission statement in order for you to be sure about your audience, your purpose, and your projection with the show.

For full shownotes and to know how to establish your podcast's editorial mission statement go to audiencecoach.com.

When you have a podcast, it is crucial that listeners are engaged and connected with you and your message. It’s not enough to have great content. You also need to deliver that content in the best way possible. Simply put, the technical sound quality is just as important as the content of your podcast.

As someone who creates and consumes media online, you might have noticed that every type of content has its unique advantages over others. Social media images and video clips are useful for creating awareness while videos are awesome for providing tutorials and learning tools. But there is a format that has special value when it comes to Health and Wellness: Podcasts.

For full shownotes go to audiencecoach.com

In this episode we have Melissa Monte, host of the Mind Love podcast, a show that focuses on stories and strategies for self transformation. She is particularly mindful in the way she structures her episodes and delivers her interviews, and you can notice it in every new release.

Melissa shares her knowledge on creating podcast interviews that leave strong footprints in the minds of her listeners. Some of the key points she covers are how to come up with new podcast ideas, how to pick the right guests and how to make an emotional connection with your listeners through your content.

For complete shownotes go to audiencecoach.com

Creating content is important, but promoting it is still more important. The further your content can reach, the more impact it will generate.

Creating a podcast if you work in the health and wellness fields is a very beneficial strategy. It's a win-win situation. All those who listen to it will win value and opportunities to improve their lives and you’ll win by increasing your online presence and improving your own practice.

Here are 9 reasons why having a podcast will definitely benefit you as a coach in the health and wellness field.

As a health and wellness coach, how important is your podcast as a part of your whole business strategy? Is it something that you do just because others are doing it and you don’t want to be off the train? Or do you do it because it’s a key part of your business strategy?

Your podcast is an element that generates value for your business, your brand and your income. Your podcast is an asset - an important one in your business.

What’s the benefit of having an audience and how do you build one if you’re a coach in the Health and Wellness industry? We interviewed super awesome writer Liz Moody to get her experience and advice.

In this episode we'll explore the two main reasons why having a podcast show as a health and wellness coach will help you improve both your skills, your practice and your perspectives.

The moment you create a new podcast, YouTube channel, blog or any kind of content, you need to determine the people you want to reach. You can’t go around and talk to everyone about anything that comes to your mind. In this episode we’re going to identify who your audience is.