The Talking Silkworm Podcast

Listening to your audience and getting feedback from them is one of the best ways to create content they actually love and need. In this episode, we’ve invited Kathleen LeGrys, business mentor for wellness professionals, to share strategies and tips to help us connect with our audience to get the feedback we truly need.

Kathleen is also the host of the Wellness Business Podcast and her business provides programs that are used by health coaches, fitness trainers, naturopathic doctors, and other wellness professionals around the world to empower them to change lives on a global scale.

In this episode you'll learn:

Why coaches should care about feedback from their audience.

Four strategies you can implement to get feedback from potential clients.

Learning how to filter feedback that you can or cannot use for content creation.

Referring others who are outside of your areas of expertise.

The time and frequency of when you should get feedback from your audience.

Best types of interactions that give the most valuable feedback and information.

Managing criticisms that you receive and putting aside our egos.

Steps you can take in order to get feedback from your audience and generate potential topics for your content.

Products mentioned in the podcast:

The Wellness Business Podcast – Why you should ALWAYS survey your audience after a program or challenge

Quora

Reddit

Survey Monkey

Group Funnels

Connect with Kathleen:

Health Coach Solutions Website

Health Coach Solutions Facebook

Kathleen LeGrys Instagram

Wellness Business Podcast

Related episodes:

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

You Are Not Your Audience

How to Build Better Relationships with Your Audience with Trudy Rankin

 

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Podcasting is a very effective tool in educating your audience. And in this episode, we’re going to get deeper in this topic with our special guest Shannon Martin, Director of Communications at Podbean. Shannon has great knowledge in this topic as she has been working in marketing and communications for over 15 years helping businesses communicate their messages and build communities. In this interview we’re going to discuss how you can start your own podcast to educate your audience, choosing the right format for your show, podcasting ads and so much more.

You’ll learn:

Podcasts as an effective and useful tool for educating your audience.

Statistics on podcasts and how it has evolved over the years.

Why we think the podcast industry is just getting started.

Educating your health and wellness business audience using podcasts. 

The reason behind Podbean’s Wellness Week with different content creators in the industry.

First thing to have in mind before starting a podcast.

Tips to get started on building connections with your audience.

Engaging formats and lengths for podcast episodes.

Measuring the success of your podcast show.

3 tips for entrepreneurs or coaches who want to start a podcast.

Links and resources:

Podbean Website

Podcasting Smarter Facebook Group

Podcasting Smarter on Apple Podcasts

Podbean Facebook

Podbean YouTube

Podbean Instagram

Shannon Martin LinkedIn

Related episodes:

Steps to a Successful Podcast Launch with Josh Stanton

Two Advantages of Podcasting Over Other Formats in the Health and Wellness Field

Why You Should Start a Podcast If You Work in the Health and Wellness Industry

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Do you want to come up with the best topic ideas for your podcast? In this episode, we’re going to teach you one easy strategy that we personally use, which will help you become consistent and organized in creating your content. The best thing is that by implementing this, you’ll have a constant flow of ideas that are relevant to your audience and podcast show.

In this episode you’ll learn:

What is a listening post strategy?

How to apply the listening post strategy.

Classifying post comments into categories.

Filtering your collected information further.

Related episodes:

10 Tips to Write Powerful Headlines for Your Content

3 Tips to Achieve Consistency with Your Content Creation

5 Reasons Why You Should Be Specific With Your Content Topics

Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

Audio quality is key to any podcast. One thing that can make your audio sound great if you are recording a podcast is a good quality microphone. In this episode, we are going to share our review of the Samson Q2U and why we think it’s a great option for podcasters today.

 

Pros and cons of the Samson Q2U.

Sample of the microphone sound without effects.

Why you need to invest on a good microphone.

Close competitor of this microphone.

 

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Links

Samson Q2U

Audio Technica ATR 2100

Related episodes

Recommended Podcast Microphones and Gear for Your First Podcast

Get A Real Microphone Now!

Mistakes That Are Making Your Podcast Sound Unprofessional

Aside from wanting your podcast to sound great, adding music can give it a distinct sound or identity that adds to your brand recall. It can also set the mood for your audience when listening to your show. So in this episode, we’re going to tackle 4 tried and tested ways of acquiring music to enhance your podcasts today.

Can you use any song or music on your podcast?

Use original music for your show.

Purchase a licensed track.

Use free music under a creative commons license.

Download free songs under a public domain license.

Links:

Premium Beat Website

Audio Jungle Website

Dig CC Mixter Website

Free PD Website

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Related Episodes:

Your Podcast Is Your Asset

5 Things You Need to Start a Podcast

Email is the best way to communicate with your audience. Why? Because, unlike social media, you own your list and are in full control of how and when to connect with your audience. Learn how to set up a successful email strategy that is quick, easy, and effective with Liz Wilcox on this episode. Liz is an email strategist who works with bloggers, coaches, and online businesses to help them build online relationships with their audience and potential customers. Join us as we dive deep into the ins and outs of email marketing.

Reasons why should you have an email list.

Key components to create an email sequence that will engage with your audience.

Implement email marketing for your business without the stress.

Start having one-to-one conversations with small email lists.

Getting ideas for creating content for newsletters and updates.

Should you create content in batches?

Do’s and don’ts for getting your emails read by your audience.

Follow Liz on her website Liz Wilcox Website

Follow Liz on her Instagram @thelizwilcox

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Related Episodes:

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

Time Management to Increase Productivity and Consistency in Content Creation with Courtney Tully

Building Support Systems to Grow Your Coaching Business and Your Audience with Molly Mandelberg

Would you like your podcast to increase its reach and give people more ways to listen to it? One of the most crucial things to do, if you want this, is to add it in several podcast platforms like apple podcasts (iTunes), Stitcher, and many, many others. It sounds complicated but it’s not as hard as you think. Don’t worry because we’ll tell you the secret of how you can do it easily in this episode. If you are new to podcasting and would love to have your show be visible in several podcasting platforms, you should definitely listen to this.

How podcast platforms work.

What is a podcast media host?

Getting into your podcast media host and setting it up.

Understanding the RSS feed.

The process of uploading your podcast episodes.

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Related Episodes:

5 Things You Need to Start a Podcast

Focus 20 Percent in Content Production And 80 Percent in Content Promotion

Learn how to scale your business, increase your revenues and sell high ticket offers without needing to push the sale. Luis Baez, entrepreneur and sales executive, talks to us today about making sales through relationship building. He shares his expertise around this topic including the 4 I’s of relationship building, personalizing your approach, and having the right mindset for success. His tips, strategies and recommendations on how to build and maintain connections with your audience are things that you can surely implement in your business today.

Effective processes to start connecting with potential leads.

The 4 I’s of relationship building.

The importance of giving audience value and empowerment.

Leading your audience to the right sites after your interviews.

Using Video Ask to personalize your call to action.

Nurturing and maintaining relationships with your audience.

Stop being obsessed with numbers; start being obsessed with connecting with people.

Tools and strategies you can implement to nurture relationships.

Common mistakes and mindsets that hinder from connecting with their audience.

3 key things a health coach can do to start cultivating these conversations after being featured by other podcasts or blogs.

Follow Luis:

Luis Baez Website

Video Ask Website

 

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Related Episodes:

When Should You Start Building Your Audience

How to Build Better Relationships with Your Audience with Trudy Rankin

Build An Audience First—Offer Your Products And Services Second

Along with your episode title, your show notes can ultimately make your audience decide whether or not they want or need to listen to your episode. Learn why you need to write amazing show notes for your podcast and find out what type will be best for you and your audience in today’s episode of the Audience Coach podcast.

You'll learn:

What are show notes?

The importance of show notes in your podcast.

Types of show notes you can have for your show.

Deciding who should write your show notes.

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

References:

What are podcast show notes and why do you need them?

Podcast Show Notes: the Potent Audience Growth Tool You're Under Using

5 Easy Steps to Create Better Podcast Show Notes

Related episodes:

10 Tips to Write Powerful Headlines for Your Content

Time Management to Increase Productivity and Consistency in Content Creation with Courtney Tully

5 Reasons Why You Should Be Specific With Your Content Topics

Christina Lenkowski helps entrepreneurs, speakers and authors become the go-to experts in their niche through guesting in other people’s podcasts. We are super excited because she is going to share her expertise with us on how we can achieve success in that type of strategy in this episode.

We cover a wide range of topics on the show from choosing, contacting and pitching to podcasts to key suggestions on what to do when you land the interview. If you are looking for ways to advertise and elevate your business, products or podcast outside social media, we invite you to listen to this conversation to get practical and actionable tips you can implement in your business today.

You’ll learn:

Why guesting on other people’s podcasts is often overlooked.

The benefits of guesting on other people’s podcasts.

Discerning if your industry or business will benefit from being on podcasts.

Do you need to have a podcast in order to be featured in other podcasts?

Choosing the right podcast you can guest on.

The best way to contact shows and send a pitch that will stand out from the rest.

Next steps you need to take when you get the interview.

Tips on handling pitch rejections - we all experience it!

What is a release form and do you need one for your podcast?

Common mistakes people make when they want to get featured on podcasts and how to fix it.

3 key tips for getting featured on other people’s shows.

 

Links:

Christina Lenkowski Website with Freebie

Course: Podcast Pitching Made Painless

Christina Lenkowski Instagram

 

Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!

 

Related Episodes:

When Should You Start Building Your Audience

Build An Audience First—Offer Your Products And Services Second

How To Create an Audience Persona – 7 Tips