Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid the costly mistakes other brands made during similar disruptions. Whether you're doing £20k or £2M in revenue, this no-nonsense guide offers the clarity you need to navigate these challenging waters.

---What You'll Learn:

• Why rushing away from Chinese suppliers often backfires (and what COVID taught us about panic-driven decisions)
• The surprising math behind tariffs and when China remains your best option despite the costs
• Alternative Asian markets worth exploring (Japan, Korea, Vietnam, India) and their unique strengths
• How to develop products that stand apart from competition, creating what Omer calls "heaven time"
• The cultural misunderstandings that sabotage Western-Asian business relationships

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Links

Episode with Norm Farrar:

• Can you massively increase perceived value or is it just American Hype? with Norm

Omer Sasson:

• LinkedIn: https://www.linkedin.com/in/om...
• Instagram: https://www.instagram.com/omer...
• Website: https://thesassoncompany.com/

Matt Edmundson:

• Instagram: Matt Edmundson (@mattedmundson)
• LinkedIn: linkedin.com/in/mattedmundson

eCommerce Podcast:

• Homepage - Ecommerce Podcast

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