The Tech Smart Boss Podcast

In Episode 60 of the podcast (https://www.techsmartboss.com/60), I talked about how to use key performance indicators and metrics as levers in your business. One of the things I cautioned about was spending a lot of time tracking vanity metrics.

If you are serious about email marketing, and it is a proven sales channel for your business, there are some key metrics that you should monitor (but not until you have a mature email marketing process).

In this episode, I go over 7 key metrics, how to calculate them, and why they are important. Hopefully, this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.

https://www.techsmartboss.com/95

There are a lot of podcasts out there, hopefully you find the Tech Smart Boss podcast as one of the better ones (I mean at least put me on the right side of the bell curve).

One question that I get a lot is how to start a podcast. There's a belief that you have to be a real techie combined with some magic. But it's not really that tough and unless you let perfection be the enemy of progress.

In this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).

https://www.techsmartboss.com/94

There's a lot of bad websites on the Internet. And I'm not just talking about design (although that's a big reason). I'm talking about websites that are not delivering for the businesses that they belong to. Not delivering leads, not delivering credibility, not delivering value to the customers and potential customers who visit them.

In this episode, I go over 5 reasons why you probably need to refresh and redesign your website and hopefully this will give you the justification to make the Internet great again 😂.

https://www.techsmartboss.com/93

Many entrepreneurs focus so much on top-line growth (increasing sales revenue) that they fail to miss a major factor in long-term success, keeping gripes on the bottom line (expenses). Unless you are Uber, you really need to manage your business expenses tightly.

Cash(flow) rules everything around me (C.R.E.A.M.) is the bootstrapped entrepreneurs mantra (shout out to Wu-tang Clan, I'm not biting, I'm giving respect).

In this episode, I go over the 5 key areas that I focus on when it comes to keeping my business expenses (and my mental health) in order and I list a lot of technology that can help you do it.

https://www.techsmartboss.com/92

These days hacks are so frequent, anything that happens, even unintentional bad judgment tweets, is just explained by, "Oh I was hacked."  But when it comes to your business and your brand, it's not that simple.  A hack can end you or critically injure your business.  And in many cases, it's not just an outside hacker that is looking to do you damage, in fact, I would say it's more likely an internal threat such as a disgruntled employee.

In this episode, I talk about how to set up a process to identify your exposure points and leverage technology to help mitigate your expose, to hacks from within and without (ok, that's not the right word but it does have a natural flow to it, from inside hackers and outside hackers as well).  Enjoy!

https://www.techsmartboss.com/91

Just like anything in life, there are some good lead magnets and there are some bad lead magnets.  A good lead magnet is one that produces... leads. 

Good lead magnets require some upfront planning and in this episode, I got over 6 key things you must do in order to create good, converting lead magnets.

https://www.techsmartboss.com/90

Some of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone's opinion matters, and always questioning assumptions.  A great way to accomplish all of these is being very adept at using the SWOT process.   

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and in this podcast, I go over 7 steps to doing it right and helping your business grow through great decision making.

https://www.techsmartboss.com/89

Getting feedback from your customers and leads are critical to improving your business.  But everybody is busy these days, so no one has time for your long boring survey asking a million questions.  You have to be strategic, and use the latest survey technology and techniques, and then have a plan for how you want to use the information you lean.

In this episode, I go over 7 steps for making a survey that can deliver and also discuss some technology options to help you implement them.

https://www.techsmartboss.com/88

Sometimes we focus so much on customer acquisition, we miss the low hanging fruit of ensuring the customers we win have an amazing experience and transition to ambassadors for our product or service.  Even worse,  if you offer a trial of your software and hope to convert them to paying customers,  messing up on your onboarding can create a big leak in your sales funnel.

In this episode, I go over 6 ways to improve your onboarding process and this applies to both software and services delivery.  Hopefully, after listening, you'll have a few ideas to take away to improve what you are currently doing.

https://www.techsmartboss.com/87

Artificial Intelligence is something we see a lot in sci-fi movies about the benefits and most of the time, the dangers, of the future when AI becomes a reality, takes over, and kills all humans.  Well, the truth is,  artificial intelligence is not just something in the future, but it's the present and it's already a real impact to our businesses and the future of entrepreneurs (hopefully not the robot killing part).

In this episode, I cover the history and the basics of what artificial intelligence actually means and discuss some of the impacts to various industries now and in the future, and what we might be able to do to prepare.

https://www.techsmartboss.com/86