The Tech Smart Boss Podcast

We always talk about Content Marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads.

However, Content Marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot of.

So unless you just love to write, you generally have to have someone else write your content. Unless you've reached the stage where you can hire a content team, that typically means outsourcing it.

But outsourcing anything has a lot of pitfalls, and outsourcing something as important as your content, has even more than normal. But if done properly, you can successfully navigate all the pitfalls and build a very successful content marketing strategy.

In this episode, I discuss what some of those pitfalls are and how to avoid them. Plus I discuss a few options that I am currently using in my business.

https://www.techsmartboss.com/115

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Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product and service and more.

As a growing business, it's essential to have proper alignment of your sales and support teams, to ensure this doesn't happen.

In this episode, I go over both the process and technology steps you can take to ensure your sales and support teams are in sync as you grow.

Https://www.techsmartboss.com/114

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time."

It's an important thing to increase on your website content, not just for Google, but to keep people on your site in general with the goal of converting them into leads.

In this episode, I go over 5 things you can do to improve your dwell time, improve search engine rankings, and ultimately converting visitors into leads.

https://www.techsmartboss.com/113

As humans we all have cognitive biases. Many were developed to help us survive way back in the cave man days, but can be quite destructive for an entrepreneur.

In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss the importance of counteracting your natural biases to make the right decisions for your business and in life.

https://www.techsmartboss.com/112

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause analysis method.

And it applies to more than just troubleshooting manufacturing issues at a Toyota robotics plant (where it originated), it can help you identify issues in your business, hone in on customer persona marketing messages, and even identify major constraints in your day to day life.

In this episode, I break down the 5 whys process, what is it and how to use it.

https://www.techsmartboss.com/111

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their search queries.

In Episode 108, I talked about some of the technical factors of SEO, but with any implementation plan, you do the work, and then you need to track and monitor and measure to see if it's working (and improve if not).

In this episode, I break down 8 key metrics that you should monitor related to SEO, to ensure that your content marketing efforts are headed in the right direction.

https://www.techsmartboss.com/110

We talk a lot about the sales funnel on the Tech Smart Boss podcast. As we said on Episode 35, your website should be a lead generating engine for your business. And part of that lead generation is to take your buyer through a journey.

They start in the top of the funnel, or awareness stage. Just learning about your industry or putting names to their needs. Then they get into the middle of the funnel, or consideration stage. They know they have a itch, and are looking to scratch it. And then they are at the bottom of the funnel, they think you have the right solution and are just wrapping up their due diligence to cross that threshold and marry you (hopefully with a financial transaction to seal the deal). 💰

In this episode, I go over 6 types of content you need to serve the needs of your bottom of the funnel leads. And with this content, you can take them from highly interested opportunities, into long lasting customers.

https://www.techsmartboss.com/109

I always talk about how important it is to write great content as part of a inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way.

But an equally important part of the equation, is to structure your content so that you send the right signals to Google that the content is worthy of sending traffic to. That is called Search Engine Optimization or SEO.

In this episode, I break down 14 key things you should be doing on all your content, to make sure all the right signals are being sent to Google and that your Search Engine Optimization (SEO) is done correctly, the Tech Smart Boss way.

https://www.techsmartboss.com/108

Over the past 2 years I've made a complete reversal on the adoption of Chatbots. Back in Episode 49 of the podcast, I was all for Live Chat. And recently, in Episode 97, I went full blown Skynet, and sang the praises of the Chat Bot.

But I never really gave a full explanation of why I went the chat bot route and I also don't want to leave the impression that everybody should go full speed into chat bots.

So in this episode, I've going to go over the decision points you need to make to determine if live chat or chat bots are the way that your business should proceed.

https://www.techsmartboss.com/107

Over the past 2 years, I've talked on the podcast a lot about content marketing, segmentation, customer personas, email deliverability, and automation.

But I've never pulled it all together into an actionable task list of how to set up an email marketing automation too to bring it all together, until this episode.

I just recently switched my email marketing automation platforms, so I found it very timely to share the steps I took so that you can have an idea of how to set up your own email marketing automation process.

In this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it.

https://www.techsmartboss.com/106