The Tech Smart Boss Podcast

Why prune a bush? To encourage healthier growth and rejuvenate it. It's a common thing we do to take care of our yard but it's something we rarely think about when it comes to the content on our blog.

In fact, content pruning is a necessary thing, and it involves not just getting rid of old content, but in many cases, making old content better so it can grow you some more leads.

In this episode, I talk about why you should content prune and how to do it. The end goal, maximize the value of your existing content and grow new leads from a little content spring cleaning.

https://www.techsmartboss.com/125

A Tech Smart Boss is always trying to drive more traffic, drive more leads, and drive more sales. But sometimes, the easy place to mine for new gold is to clean up all the gold you dropped and left behind.

OK, we're not talking about gold, we're talking about digital gold, website visitors who give you their email information so you can nurture them into leads. And there's a lot of things you can do on your website to improve the conversion rate of your existing traffic without spending a penny on new content or traffic.

In this episode, I go over 10 (really about 15) super simple methods to help users convert more often on your website content. And we discuss some of the technology you can use to make it happen.

https://www.techsmartboss.com/124

We're all about productivity and getting stuff done as a Tech Smart Boss. Finding that perfect blend of great business process and do it yourself technology to grow your business is what we're all about.

To that extent, I'm a big believer that as a small business, you must embrace your strengths, and part of that is being more agile and nimble than your larger competition. You can move faster and in better communication and coordination with your team.

Leveraging components of Scrum and Agile Project Management methodology, which is heavily used in software development, can really ramp up the productivity for all the areas of your business.

In this episode, I talk about how to leverage agile project management in all areas of your business, including sales, marketing, operations. It's not just for software development teams.

Https://www.techsmartboss.com/123

We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the most important pieces of the puzzle, your landing page.

Without a successful landing page, you can drive all the traffic to your site that you want, drive them away that is. You have to have a great landing page to seal the deal and get that visitor to give you their information and become a lead.

In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one.

https://www.techsmartboss.com/122

If you listen to the podcast, you know there are 2 things I am really passionate about, great customer support and metrics. Not just any metrics, but metrics you can use to make a difference in your business.

In this episode, I go over 9 customer support metrics that you should monitor in your business and most of them your help desk software will not provide you out of the box.

https://www.techsmartboss.com/121

You may not know it, but odds are that you are using the Kanban project management methodology every day. In all areas of your business; sales, marketing, operations, development, and even in your own personal task management.

It's a pretty simple concept, but when you combine the ability to have attributes like stages, priorities, assignees, time estimations, and more with the ease of seeing a task through all the stages of your defined process, Kanban boards are powerful.

In this episode, I go over what a Kanban board is, how to get the most from it, and go over a few technology solutions that can allow you to bring this project management capability to your entire team.

https://www.techsmartboss.com/120

It's been a while since I did a tech stack podcast, so since I've been using some new tools in my sales toolkit, I wanted to do a refresh episode.

As with anything, a tech stack depends greatly on the type of business you're in. And in this case, what you're selling. I go over a tech stack that perfect for teams that sell products or services in primarily an Internet, digital marketing way.

In this episode, I discuss 7 categories of Tech Smart Boss tools that your sales team needs to be the best they can be. And we cover a lot of options, so be sure to check the show notes for all the product websites mentioned.

https://www.techsmartboss.com/119

We talk a lot about providing excellent customer support on the Tech Smart Boss podcast. It's something that should just be the standard for business, but unfortunately, for most organizations, they fall short.

In this episode, I go over 8 things that you should be doing from a technology and process perspective to deliver great customer support.

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a Ph.D. in mathematics if you do it the way some want you to.

As a small business, you probably don't have the traffic to do highly scientific A/B testing and in general, your overall approach is going to be different (primarily focused on finding what works best).

In this episode, I go over how to approach A/B testing when it's not your full-time job and you're not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.

https://www.techsmartboss.com/117

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonates with them can close the deal.

But depending on your industry, it may be difficult to get customers to agree to do case studies. Especially if you are small and your customers are large.

But never fear, a Tech Smart Boss always has a way to get the job done.

In this episode, we cover what makes a good case study and if needed, how to take a slightly different approach and turn it into a use case so you can still achieve the goal of closing the deal.

https://www.techsmartboss.com/116