This week on The Terra Harvell Show, Terra Harvell, the CEO and founder of Harper Ellis Hair Co., is sharing her journey from humble beginnings to leading one of the fastest growing brands in the hair industry. 

Terra’s story is more than just inspiring—it’s a masterclass in innovation, resilience, and staying true to your purpose while scaling a business. Whether you’re a salon owner or a hairstylist, this episode is packed with information to help you level up.

Key Takeaways:

• The behind-the-scenes story of how Terra built Harper Ellis Hair Co. from the ground up
• How to stay focused and motivated, even when the odds are against you
• The mindset shifts every entrepreneur needs to succeed
• Creative strategies for standing out in a crowded market

Terra gets real about the highs, the lows, and everything in between—delivering the kind of advice and perspective that could change how you approach your goals. 

Ready to get inspired and empowered? This episode is for YOU.

Hit play now, and let us know your biggest “aha moment” in the comments! Don’t forget to like, subscribe, and share this episode with a friend who needs to hear it.

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

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The Terra Harvell Show IG: @theterraharvellshow

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Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

In this heartfelt episode of The Terra Harvell Show, Terra sits down with Jamie Harrington, a hairstylist and loyal Harper Ellis customer, who turned a personal journey of resilience into a mission of hope. Jamie opens up about her unexpected cancer diagnosis, navigating the loss of her hair, and the emotional challenges that came with it. She shares how her experiences not only changed her outlook on life but also inspired her to give back to others facing similar struggles through the Harper Ellis Hope Project.

Together, they discuss her journey from stylist to advocate, the power of hair in restoring confidence, and the deeper meaning behind her work with hair toppers and wigs. Jamie’s story is a powerful reminder of strength, empathy, and the beauty of community support, especially for those overcoming life’s toughest battles.

Key Takeaways:

• Jamie’s inspiring cancer journey and how it reshaped her career and life purpose
• The emotional impact of hair loss and the importance of empathy in the salon industry
• How the Harper Ellis Hope Project is changing lives by offering transformative hair solutions
• Jamie’s advice for stylists looking to make a meaningful difference for clients in need
• Tips on how to sensitively and effectively introduce transformative hair services to clients

Tune in to be inspired by Jamie’s resilience, the importance of hair in confidence-building, and the heart behind The Harper Ellis Hope Project!

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The Terra Harvell Show IG: @theterraharvellshow

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Terra Harvell IG: @theterraharvell

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Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest Speaker: Jamie Harrington

Jamie Harrington IG: @ja.y.mie_st.y.list

Jamie Harrington Facebook: Calÿsto Salon

In this episode of The Terra Harvell Show, Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist to deliver a great experience—Alli explains how Drybar’s model redefined salon expectations.

They discuss the importance of building a network, learning from industry leaders, and maintaining a “beginner’s mindset” to stay open to growth. Alli’s insights on resilience, smart marketing, and surrounding yourself with the right people offer valuable lessons for anyone aiming to scale in a competitive industry.

Key takeaways:

• Why delivering consistency across all salon chairs sets your brand apart.
• How community-driven marketing efforts helped Drybar grow.
• The power of a “beginner’s mindset” and connecting with industry mentors.
• Why resilience and adaptability are essential for long-term success.
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Whether you’re a salon owner, hairstylist, or entrepreneur, this episode offers a roadmap for building a thriving brand.

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

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The Terra Harvell Show IG: @theterraharvellshow

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Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest Speaker: Alli Webb

Alli Webb IG: @alliwebb

Alli Webb Facebook: Alli Webb

Alli Webb Spotify: The Messy Truth Podcast w/Alli Webb

In this powerful episode of The Terra Harvell Show, Terra Harvell sits down with Kelly Cardenas, the first boss she ever had in the industry! Besides a seasoned past of running multiple salon locations, Kelly is a National Best-Selling Author and Podcast Host of "The Vibe." In this episode, they sat down for a dynamic conversation on leadership, mentorship, and the art of storytelling in the beauty industry. Kelly shares how some of the most impactful lessons aren’t taught—they’re caught through experience and stories that resonate deeply with people.

Together, they discuss the importance of building trust and vision as a salon owner, why fast-paced decision-making matters, and how storytelling can shape how your team learns and grows. Kelly also reflects on his journey in the salon world, sharing personal experiences that helped shape his career and the lasting lessons he’s passed down to future leaders, like Terra.

Key takeaways:

• Why storytelling is crucial for building a strong, lasting team culture
• The importance of focusing on mentorship to help stylists grow
• Lessons learned from salon ownership, scaling, and staying profitable
• How to balance technique, speed, and vision for salon success

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

Follow us on all platforms!

Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest speaker: Kelly Cardenas

Kelly Cardenas IG: @therealkellycardenas

Kelly Cardenas YouTube: @thevibewithkellycardenas

Kelly Cardenas Spotify: The Vibe Podcast with Kelly Cardenas

In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire.

Natalie and Terra also tackle the biggest challenges salon owners face, from leadership struggles to profitability issues. They explore how to keep your best people, train them for future leadership roles, and create long-term incentives that benefit everyone involved. 

This episode is packed with valuable advice on how to cast a vision big enough to inspire your team and how to develop the systems and processes to support that growth.

Key takeaways:

• Why starting with a model location is crucial for long-term success.

• How to create a commission structure that motivates and retains top talent.

• The importance of building a culture where your stylists see growth opportunities with you.

• How to craft a vision so big that your team prefers to grow with you.

• The importance of implementing systems and processes to ensure your salon runs smoothly and can scale.

• Why you should invest in your own leadership development and how that translates into business growth.

• How to avoid the trap of running an unprofitable salon and instead, hit profitability from day one.

Whether you're a salon owner looking to scale or a stylist who wants to step into a leadership role, this episode offers the tools and mindset shifts you need to create long-term success in the beauty industry.

Tune in now and discover how to lead with vision, build a high-performance team, and grow a scalable, profitable business!

Follow us on all platforms!

Terra Harvell IG: @theterraharvell

Terra Harvall Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest speaker: Natalie Dawson

Natalie Dawson IG: @nataliedawson

Natalie Dawson TikTok: @thenataliedawson

🎉 Welcome to the Season 2 Finale of The CEO Diaries! 🎉

Creighton and Terra are wrapping up this season and answering all your questions about The Legacy Program.

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy!

Thanks for tuning in and we will see you in season 3!!

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On this week’s episode Terra is diving into Harper Ellis’s brand new Legacy Program! This education is launching in 2024, and it’s going to rock your world.

Can you really make PASSIVE income with Harper Ellis Hair Co?

Do you want to be come a Harper Ellis Educator?

She’s covering this and more in this episode!

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy!

Thanks for tuning in!

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@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman

On today’s episode, we’re going back in time. We’re walking through the journey of how I went from having zero dollars to my name to becoming a multi-million dollar CEO. That’s right- we’re going allllll the way back to my childhood! Buckle up, it’s a bumpy ride.

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy!

Thanks for tuning in!

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@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman

Everyone wants a 100 million dollar business, until it’s time to get the work done. 

On today’s episode I’m sharing some of the hardest and most uncomfortable aspects of scaling your personal life to the next level, and what I’ve done to change my mindset when things get uncomfortable. 

Creighton didn’t hold back this week, you won’t want to miss it!

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

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@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman

Anyone else in the mood to get personal? Today, Creigton and I are discussing life outside the walls of Harper Ellis Hair Co.! Spoiler Alert: I'm a real estate girlie now.

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

Follow us on Instagram!

@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman