In this episode of The Terra Harvell Show, Terra sits down with salon owner Jenny McCurry for a raw and powerful conversation about growth, grit, and grace.
Jenny has been inside Harper Ellis education for years, but what makes her story powerful isn’t just her loyalty; it’s her growth. 
From questioning her leadership to rebuilding a team rooted in trust, systems, and standards, Jenny’s story is one so many salon owners will see themselves in.

This episode is raw, empowering, and a must-listen if you know you're meant for more but feel stuck.

Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonssystems
 
Guest: @jennymccurrystylist | Salon: @onyx.thesalon

In this episode of The Terra Harvell Show, Terra dives into one of the most controversial topics shaking up the beauty industry: white labeling hair extensions. 

After nearly launching her own private label program, Terra pulls back the curtain on why she backed out... and why this model might be costing stylists and salon owners more than they realize.

Key Takeaways:
 • Why white labeling is rarely profitable for salon owners
 • The moral dilemma of competing with your own clients
 • What it really takes to build a sellable, scalable brand in the beauty industry

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco | @stratasalonssystems

In this episode of The Terra Harvell Show, Terra is back with Harper Ellis’ in-house attorney, Dawson Floyd, to blow the lid off why so many salon owners are struggling to grow—and losing their best people in the process.

They dive deep into the real reasons salon models are broken, why most leaders lack the confidence to make bold changes, and how Terra’s team is building something entirely new, from day-one training to multi-stream income for stylists.

You’ll hear what it takes to build a business your people don’t want to leave, why salon ownership has felt so “icky” for so long, and how scaling isn’t just about numbers—it’s about people.

If you’ve ever felt stuck, burned out, or scared to lead differently—this is your wake-up call.

Follow & Connect:
 @theterraharvellshow | @theterraharvell | @harperellishairco

Guest:
 Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

In this episode of The Terra Harvell Show, Terra is joined by Harper Ellis' in-house attorney (aka our legal beagle) Dawson Floyd, for a no-BS breakdown of what’s actually holding salon owners and stylists back from building real wealth.

Together, they dive deep into the toxic booth rent vs. commission war, the emotional chaos driving the beauty industry, and why most salon models are structurally designed to fail. 
This episode will make some people uncomfortable, and that’s exactly the point. If you’re still clinging to outdated beliefs or scared to shift your model, consider this your official permission slip (and push) to change everything.
Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco

Guest:
Dawson Floyd 

In this episode of The Terra Harvell Show, Terra pulls back the curtain on what it takes to build high-performing stylists from the ground up—and why most salon owners are doing it all wrong.

She’s joined by two incredible Harper Ellis stylists who’ve gone through the assistant program and come out on the other side with six-figure stats, unshakable confidence, and leadership skills beyond their years. 
Together, they unpack the hard conversations, the burnout moments, and the system that created results most stylists never even dream about.

If you’re a salon owner still “feeling it out” instead of leading with a plan—this one’s your wake-up call.

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco |

Guests: 
Kyrsten Chandler | IG: @thekyrstenchandler
Lani Israel | IG: @thelani.israel

In this episode of The Terra Harvell Show, Terra sits down with Emily Ford, founder of Fortify My Brand, to uncover the secrets of building a standout personal brand that attracts high-paying clients and skyrockets your influence.

Emily shares her journey from humble beginnings to branding powerhouse, breaking down how to show up confidently online, build trust, and turn followers into loyal customers—without feeling salesy.

Key Takeaways: 

• The biggest mistakes entrepreneurs make on social media
 • Why personal branding is the key to long-term success
 • How to create content that connects, builds trust, and converts

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco | @theterraharvell (TikTok) | @harperellishairco (TikTok)
Guest: Emily Ford | IG: @itsemily | @fortifymybrand

Your vision needs more than just motivation, it needs a plan.

Too many salon owners stay stuck because they don’t know how to bridge the gap between where they are and where they want to be.

A strong vision is the foundation of success, but without strategy and execution, it’s just a good idea. 

If you’re stuck, overwhelmed, or unsure how to bring your goals to life, this episode is for you.

Stream the full episode now on Spotify and YouTube.

This week on The Terra Harvell Show, Terra Harvell, the CEO and founder of Harper Ellis Hair Co., is sharing her journey from humble beginnings to leading one of the fastest growing brands in the hair industry. 

Terra’s story is more than just inspiring—it’s a masterclass in innovation, resilience, and staying true to your purpose while scaling a business. Whether you’re a salon owner or a hairstylist, this episode is packed with information to help you level up.

Key Takeaways:

• The behind-the-scenes story of how Terra built Harper Ellis Hair Co. from the ground up
• How to stay focused and motivated, even when the odds are against you
• The mindset shifts every entrepreneur needs to succeed
• Creative strategies for standing out in a crowded market

Terra gets real about the highs, the lows, and everything in between—delivering the kind of advice and perspective that could change how you approach your goals. 

Ready to get inspired and empowered? This episode is for YOU.

Hit play now, and let us know your biggest “aha moment” in the comments! Don’t forget to like, subscribe, and share this episode with a friend who needs to hear it.

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

Follow us on all platforms!

The Terra Harvell Show IG: @theterraharvellshow

The Terra Harvell Show Facebook: The Terra Harvell Show

Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

In this heartfelt episode of The Terra Harvell Show, Terra sits down with Jamie Harrington, a hairstylist and loyal Harper Ellis customer, who turned a personal journey of resilience into a mission of hope. Jamie opens up about her unexpected cancer diagnosis, navigating the loss of her hair, and the emotional challenges that came with it. She shares how her experiences not only changed her outlook on life but also inspired her to give back to others facing similar struggles through the Harper Ellis Hope Project.

Together, they discuss her journey from stylist to advocate, the power of hair in restoring confidence, and the deeper meaning behind her work with hair toppers and wigs. Jamie’s story is a powerful reminder of strength, empathy, and the beauty of community support, especially for those overcoming life’s toughest battles.

Key Takeaways:

• Jamie’s inspiring cancer journey and how it reshaped her career and life purpose
• The emotional impact of hair loss and the importance of empathy in the salon industry
• How the Harper Ellis Hope Project is changing lives by offering transformative hair solutions
• Jamie’s advice for stylists looking to make a meaningful difference for clients in need
• Tips on how to sensitively and effectively introduce transformative hair services to clients

Tune in to be inspired by Jamie’s resilience, the importance of hair in confidence-building, and the heart behind The Harper Ellis Hope Project!

Follow us on all platforms!

The Terra Harvell Show IG: @theterraharvellshow

The Terra Harvell Show Facebook: The Terra Harvell Show

Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest Speaker: Jamie Harrington

Jamie Harrington IG: @ja.y.mie_st.y.list

Jamie Harrington Facebook: Calÿsto Salon

In this episode of The Terra Harvell Show, Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist to deliver a great experience—Alli explains how Drybar’s model redefined salon expectations.

They discuss the importance of building a network, learning from industry leaders, and maintaining a “beginner’s mindset” to stay open to growth. Alli’s insights on resilience, smart marketing, and surrounding yourself with the right people offer valuable lessons for anyone aiming to scale in a competitive industry.

Key takeaways:

• Why delivering consistency across all salon chairs sets your brand apart.
• How community-driven marketing efforts helped Drybar grow.
• The power of a “beginner’s mindset” and connecting with industry mentors.
• Why resilience and adaptability are essential for long-term success.
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Whether you’re a salon owner, hairstylist, or entrepreneur, this episode offers a roadmap for building a thriving brand.

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

Follow us on all platforms!

The Terra Harvell Show IG: @theterraharvellshow

The Terra Harvell Show Facebook: The Terra Harvell Show

Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest Speaker: Alli Webb

Alli Webb IG: @alliwebb

Alli Webb Facebook: Alli Webb

Alli Webb Spotify: The Messy Truth Podcast w/Alli Webb