In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her.

Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists scale faster, earn more, and actually have a future inside the business. In just 10 months, she tripled her monthly revenue and created a culture that stylists are lining up to join.

This episode unpacks:

• Why she ditched booth rent(and will never go back)
• How to create a team culture where everyone wins
• The numbers-first mindset that took her from emotional decision-making to scalable growth
  

If you’re a salon owner who’s tired of feeling stuck or scared to make changes, this conversation will make you rethink everything.
Follow & Connect:
 Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems
 Guest: Sydney Vakilzadeh | @sydthestylist_ | @thesocialowasso

In this episode of The Terra Harvell Show, Terra sits down with salon owner Ashley Thomas for a raw conversation about what it really takes to scale a multimillion-dollar salon, and why most owners are getting it dead wrong.
Ashley built a $2.2M commission-based salon in a town of just 3,000 people,  without booth rent, without burnout, and without losing her team. 

This episode unpacks:

• Why most salon owners confuse “freedom” with lack of structure
• The real reason stylists leave (and it’s not about money)
• How to scale without being stuck behind the chair
• The difference between culture and chaos, and how to fix it when it all feels off
  

If you're tired of fighting fires, feeling stretched thin, or scared to make the hard calls, this episode is for you.

Follow & Connect:
Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems
Guest: Ashley Thomas | @hbic.sixten

In this episode of The Terra Harvell Show, Terra is joined again by Dawson Floyd, Harper Ellis’ in-house legal and business strategist, for a brutally honest breakdown of the white label craze taking over the salon industry.

If you’ve been sold the dream of “starting your own hair line” with a cute logo and someone else’s product, this one’s for you.
Terra opens up about her own experience nearly launching white label at Harper Ellis (and why she pulled the plug), and together they dissect the real business math behind margins, control, scalability, and why white label is not a path to wealth.

This episode exposes:

• Why white labeling doesn’t lead to profit or power
• The hard truth about exit strategy (or lack thereof)
• What most salon owners don’t understand about sourcing, contracts, and control
• How trying to skip the hard parts of business leaves you broke and burned out

Salon owners: if you’re serious about building a business you can grow and eventually exit — you need this episode.

Follow & Connect:
 @theterraharvellshow | @theterraharvell | @stratasalonsystems
Guest:
 Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

In this episode of The Terra Harvell Show, Terra sits down with salon owner Jenny McCurry for a raw and powerful conversation about growth, grit, and grace.
Jenny has been inside Harper Ellis education for years, but what makes her story powerful isn’t just her loyalty; it’s her growth. 
From questioning her leadership to rebuilding a team rooted in trust, systems, and standards, Jenny’s story is one so many salon owners will see themselves in.

This episode is raw, empowering, and a must-listen if you know you're meant for more but feel stuck.

Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonssystems
 
Guest: @jennymccurrystylist | Salon: @onyx.thesalon

In this episode of The Terra Harvell Show, Terra dives into one of the most controversial topics shaking up the beauty industry: white labeling hair extensions. 

After nearly launching her own private label program, Terra pulls back the curtain on why she backed out... and why this model might be costing stylists and salon owners more than they realize.

Key Takeaways:
 • Why white labeling is rarely profitable for salon owners
 • The moral dilemma of competing with your own clients
 • What it really takes to build a sellable, scalable brand in the beauty industry

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco | @stratasalonssystems

In this episode of The Terra Harvell Show, Terra is back with Harper Ellis’ in-house attorney, Dawson Floyd, to blow the lid off why so many salon owners are struggling to grow—and losing their best people in the process.

They dive deep into the real reasons salon models are broken, why most leaders lack the confidence to make bold changes, and how Terra’s team is building something entirely new, from day-one training to multi-stream income for stylists.

You’ll hear what it takes to build a business your people don’t want to leave, why salon ownership has felt so “icky” for so long, and how scaling isn’t just about numbers—it’s about people.

If you’ve ever felt stuck, burned out, or scared to lead differently—this is your wake-up call.

Follow & Connect:
 @theterraharvellshow | @theterraharvell | @harperellishairco

Guest:
 Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

In this episode of The Terra Harvell Show, Terra is joined by Harper Ellis' in-house attorney (aka our legal beagle) Dawson Floyd, for a no-BS breakdown of what’s actually holding salon owners and stylists back from building real wealth.

Together, they dive deep into the toxic booth rent vs. commission war, the emotional chaos driving the beauty industry, and why most salon models are structurally designed to fail. 
This episode will make some people uncomfortable, and that’s exactly the point. If you’re still clinging to outdated beliefs or scared to shift your model, consider this your official permission slip (and push) to change everything.
Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco

Guest:
Dawson Floyd 

In this episode of The Terra Harvell Show, Terra pulls back the curtain on what it takes to build high-performing stylists from the ground up—and why most salon owners are doing it all wrong.

She’s joined by two incredible Harper Ellis stylists who’ve gone through the assistant program and come out on the other side with six-figure stats, unshakable confidence, and leadership skills beyond their years. 
Together, they unpack the hard conversations, the burnout moments, and the system that created results most stylists never even dream about.

If you’re a salon owner still “feeling it out” instead of leading with a plan—this one’s your wake-up call.

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco |

Guests: 
Kyrsten Chandler | IG: @thekyrstenchandler
Lani Israel | IG: @thelani.israel

In this episode of The Terra Harvell Show, Terra sits down with Emily Ford, founder of Fortify My Brand, to uncover the secrets of building a standout personal brand that attracts high-paying clients and skyrockets your influence.

Emily shares her journey from humble beginnings to branding powerhouse, breaking down how to show up confidently online, build trust, and turn followers into loyal customers—without feeling salesy.

Key Takeaways: 

• The biggest mistakes entrepreneurs make on social media
 • Why personal branding is the key to long-term success
 • How to create content that connects, builds trust, and converts

Follow & Connect:
@theterraharvellshow | @theterraharvell | @harperellishairco | @theterraharvell (TikTok) | @harperellishairco (TikTok)
Guest: Emily Ford | IG: @itsemily | @fortifymybrand

Your vision needs more than just motivation, it needs a plan.

Too many salon owners stay stuck because they don’t know how to bridge the gap between where they are and where they want to be.

A strong vision is the foundation of success, but without strategy and execution, it’s just a good idea. 

If you’re stuck, overwhelmed, or unsure how to bring your goals to life, this episode is for you.

Stream the full episode now on Spotify and YouTube.