In this episode of The Terra Harvell Show, Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist to deliver a great experience—Alli explains how Drybar’s model redefined salon expectations.

They discuss the importance of building a network, learning from industry leaders, and maintaining a “beginner’s mindset” to stay open to growth. Alli’s insights on resilience, smart marketing, and surrounding yourself with the right people offer valuable lessons for anyone aiming to scale in a competitive industry.

Key takeaways:

• Why delivering consistency across all salon chairs sets your brand apart.
• How community-driven marketing efforts helped Drybar grow.
• The power of a “beginner’s mindset” and connecting with industry mentors.
• Why resilience and adaptability are essential for long-term success.
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Whether you’re a salon owner, hairstylist, or entrepreneur, this episode offers a roadmap for building a thriving brand.

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

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Terra Harvell IG: @theterraharvell

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Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest Speaker: Alli Webb

Alli Webb IG: @alliwebb

Alli Webb Facebook: Alli Webb

Alli Webb Spotify: The Messy Truth Podcast w/Alli Webb

In this powerful episode of The Terra Harvell Show, Terra Harvell sits down with Kelly Cardenas, the first boss she ever had in the industry! Besides a seasoned past of running multiple salon locations, Kelly is a National Best-Selling Author and Podcast Host of "The Vibe." In this episode, they sat down for a dynamic conversation on leadership, mentorship, and the art of storytelling in the beauty industry. Kelly shares how some of the most impactful lessons aren’t taught—they’re caught through experience and stories that resonate deeply with people.

Together, they discuss the importance of building trust and vision as a salon owner, why fast-paced decision-making matters, and how storytelling can shape how your team learns and grows. Kelly also reflects on his journey in the salon world, sharing personal experiences that helped shape his career and the lasting lessons he’s passed down to future leaders, like Terra.

Key takeaways:

• Why storytelling is crucial for building a strong, lasting team culture
• The importance of focusing on mentorship to help stylists grow
• Lessons learned from salon ownership, scaling, and staying profitable
• How to balance technique, speed, and vision for salon success

Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. 

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Terra Harvell IG: @theterraharvell

Terra Harvell Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest speaker: Kelly Cardenas

Kelly Cardenas IG: @therealkellycardenas

Kelly Cardenas YouTube: @thevibewithkellycardenas

Kelly Cardenas Spotify: The Vibe Podcast with Kelly Cardenas

In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire.

Natalie and Terra also tackle the biggest challenges salon owners face, from leadership struggles to profitability issues. They explore how to keep your best people, train them for future leadership roles, and create long-term incentives that benefit everyone involved. 

This episode is packed with valuable advice on how to cast a vision big enough to inspire your team and how to develop the systems and processes to support that growth.

Key takeaways:

• Why starting with a model location is crucial for long-term success.

• How to create a commission structure that motivates and retains top talent.

• The importance of building a culture where your stylists see growth opportunities with you.

• How to craft a vision so big that your team prefers to grow with you.

• The importance of implementing systems and processes to ensure your salon runs smoothly and can scale.

• Why you should invest in your own leadership development and how that translates into business growth.

• How to avoid the trap of running an unprofitable salon and instead, hit profitability from day one.

Whether you're a salon owner looking to scale or a stylist who wants to step into a leadership role, this episode offers the tools and mindset shifts you need to create long-term success in the beauty industry.

Tune in now and discover how to lead with vision, build a high-performance team, and grow a scalable, profitable business!

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Terra Harvell IG: @theterraharvell

Terra Harvall Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest speaker: Natalie Dawson

Natalie Dawson IG: @nataliedawson

Natalie Dawson TikTok: @thenataliedawson

🎉 Welcome to the Season 2 Finale of The CEO Diaries! 🎉

Creighton and Terra are wrapping up this season and answering all your questions about The Legacy Program.

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy!

Thanks for tuning in and we will see you in season 3!!

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On this week’s episode Terra is diving into Harper Ellis’s brand new Legacy Program! This education is launching in 2024, and it’s going to rock your world.

Can you really make PASSIVE income with Harper Ellis Hair Co?

Do you want to be come a Harper Ellis Educator?

She’s covering this and more in this episode!

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy!

Thanks for tuning in!

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@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman

On today’s episode, we’re going back in time. We’re walking through the journey of how I went from having zero dollars to my name to becoming a multi-million dollar CEO. That’s right- we’re going allllll the way back to my childhood! Buckle up, it’s a bumpy ride.

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Thanks for tuning in!

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@ceodiariespodcast

@theterraharvell

@thehandtiedcraftsman

Everyone wants a 100 million dollar business, until it’s time to get the work done. 

On today’s episode I’m sharing some of the hardest and most uncomfortable aspects of scaling your personal life to the next level, and what I’ve done to change my mindset when things get uncomfortable. 

Creighton didn’t hold back this week, you won’t want to miss it!

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

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Anyone else in the mood to get personal? Today, Creigton and I are discussing life outside the walls of Harper Ellis Hair Co.! Spoiler Alert: I'm a real estate girlie now.

Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

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What happens in Vegas, right? Today, Creighton and I are discussing some fun (mildly traumatic) memories from my time as an assistant in Las Vegas, my journey to becoming a stylist, and what I would tell 21 year old Terra if she was sitting in front of me today.

This is an episode that can't be missed!

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We’re back and better than ever! It’s time for season 2 of The CEO Diaries, and we’re mixing things up! This season we’ve got a very special guest host, Creighton Ellis! 

Creighton is a master hairstylist who has traveled the country alongside Terra, educating stylists on how to build their extension careers! Creighton started his journey 4 years ago as Terra’s assistant in the salon, and they’ve have had the unique opportunity to grow together as she’s built the Harper Ellis Hair Co. empire.

We all know Terra is a CEO. A business owner. A master extension artist. A celebrity hair stylist. A salon owner. Wife. Mother. And a damn good friend. But what else is there to know about her?

This season is going to be a little different. Creighton will be asking the hard questions. The questions hair stylists, business owners, and people in the extension industry want to know. No fluff. 

We’re going uncensored, we’re getting raw, and we’re sharing some truths. 

Are you ready to get real? Subscribe so you NEVER miss an episode!

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@thehandtiedcraftsman