E19 Show Notes Planning for Seasonal Ebbs and Flows of Business
Managing Seasonal Ebb and Flow in Your Creative Business
In this episode of the Textile Creative Podcast, host Virginia Wygal discusses how creative businesses, like her sewing firm, experience natural ebbs and flows in demand. Virginia shares strategies for balancing these fluctuations through diversifying product offerings, meticulous planning, and record-keeping. She highlights the importance of preparedness for busy seasons and efficient utilization of slower periods for financial planning and creative exploration.
Practical tips include maintaining inventory, pre-planning marketing efforts, and considering outsourcing. Additionally, she emphasizes the importance of financial cushioning and diversifying income streams to sustain stable growth year-round. The episode encourages proactive steps and provides resources for further learning, including time management courses and monthly workshops.
The VirginiaLeighStudio Home page:
https://www.virginialeighstudio.com
00:00 Introduction to Seasonal Business Cycles
00:39 Personal Experiences with Seasonal Shifts
02:13 Planning for Seasonal Ebbs and Flows
05:06 Tracking and Analyzing Business Cycles
07:43 Preparing for Busy Seasons
10:37 Outsourcing and Delegating Tasks
13:00 Managing Slow Periods
13:32 Financial Strategies for Off Seasons
19:51 Staying Productive During Slow Months
23:30 Long-Term Sustainability and Conclusion
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Time Management for Creatives: https://members.virginialeighstudio.com/offers/KoQso2fp/checkout
SEW Successful Workshop Series www.virginialeighstudio.com/sewsuccessfulworkshop