Today on the podcast I have Michelle Knight - mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.
In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom.
Obviously intrigued, in today’s episode I picked Michelle’s brain on how she has built an amazing business in such a short time frame. We connect the dots between a really strong brand message and being successful, not just with your marketing, but with your sales process as well.
Michelle was super kind and transparent, not only about her journey but some of the key techniques you can adapt when building your own brand. We dove into the importance of a strong brand, why you need it and how to refine yours. A great brand is the foundation for any business and can be used as your guiding light when it comes to all other business endeavours. Without a strong brand, your business can get lost in the ever increasing crowd.
Michelle and I laughed and candidly both spoke about our brand building journeys, some posts that perform super well for ourselves and how easy the are to replicate. This episode is for anyone who wants to start a business and learn more about branding. It’s also great for small business owners who want to make sure they are positioning their brand in the best possible way.
In today’s episode we discuss:
How Michelle went from full time work and motherhood to a 6 figure coaching business.
What branding is and why it is so important in business.
How storytelling can help refine your brand and messaging across the board.
Her personalised framework used to build a strong and successful brand.
And so much more!
If you would like to know more about Michelle and her services, head to Brandmerry.com or https://www.instagram.com/michelleknightco/
Ways to reach me:
Instagram https://www.instagram.com/therealherproject/
Youtube https://www.youtube.com/channel/UCXyaSvK0IIz1-egve7NSW3A?view_as=subscriber
Website https://www.therealherproject.com/
For business enquiries please contact [email protected]
Download your FREE Business Starter Guide: https://www.therealherproject.com/free-business-starter-kit
Music:
Thomas Gresen: https://open.spotify.com/artist/4OZCQ... https://twitter.com/ThomasGresenSound... https://soundcloud.com/thomasgresen https://www.instagram.com/thomasgresen https://creativecommons.org/licenses/... Music promoted by RFM: https://youtu.be/WE6S3q9NmjU
