The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ?

What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora  Napientek, the creative force behind the celebrated company, and Janice Christensen, the first employee and president, to uncover the secrets behind their incredible journey. From Nora’s memorable marketing stunts, like balancing a platter on her head, to the support she received from her brother during challenging times, we explore the resilience and innovation that have become the hallmarks of their brand. Learn how their commitment to an authentic community within market booths and beyond has been integral to their success.

Discover the importance of deliberate and intentional growth as Nora and Janice share their philosophy of prioritizing long-term goals over immediate financial gains. They reveal how being selective about partnerships and maintaining a steady pace has allowed them to nurture genuine relationships with partners and customers. This thoughtful approach has not only fostered mutual growth and sustainability but also helped build a brand that truly connects with retailers. The significance of saying no to misaligned opportunities underscores their strategic vision and dedication to maintaining brand integrity.

We also discuss the dynamics of successful business partnerships and how diversity within a team can drive success. Nora and Janice emphasize the value of hiring for character and training for skill, showcasing how different personalities and skill sets can enhance a business unit. Their insights into unique sales strategies and thoughtful philanthropy offer valuable lessons for aspiring entrepreneurs. By extending their willingness to assist anyone in the industry, Nora and Janice highlight the importance of community support and collaboration. Tune in for a masterclass in sustainable growth and learn how to foster a supportive entrepreneurial environment.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Are corporations doing enough to combat greenwashing? 

We talk about the secrets of building sustainable, ethical supply chains in Bangladesh with textile designer Jackie Corlett. As a seasoned expert in the fair trade sector, she shares invaluable insights into sourcing artisanal fabrics and the importance of relationship-building between suppliers and designers. Learn about the complexities of labor, price negotiations, and living wages, and how to navigate these challenges to form successful, ethical partnerships. Jackie also introduces her innovative initiatives, such as workshops aimed at educating designers in the US and Europe on sustainable fabric sourcing and design, with the goal of increasing the prevalence of fair trade products in the market.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions.

Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis.

We also chat about how to gather valuable insights when direct customer data isn’t easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you’re going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms. 

Stay curious, stay adaptable, and make sure your brand story hits home with your audience.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success. 

Adam shares how his background with top brands like Nike and Under Armour informed his approach to building a customer-centric brand that resonates deeply with its audience. You'll learn how rapid product development and fashion-inspired cycles can keep  offerings fresh and exciting, helping them yo stand out even in traditionally slow-moving industries.

Laslty, Adam  discusses the importance of an omni-channel strategy and how to adapt to the shifting digital landscape to scale your business globally as well as leveraging direct sales on platforms like Shopify to forming partnerships with subscription services, like Bark Box, for growing a brand’s reach.

Whether you’re a seasoned entrepreneur or just starting out, this conversation offers actionable advice on how to build a brand that not only captures attention but also fosters lasting customer loyalty. Tune in to learn how you can apply these strategies to grow your business and thrive in today’s market.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.

But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Anna-Maja Björkenvall, CEO of LXMI, shares transformative insights on how meaningful work can elevate both your business and your impact. Inspired by the late Laila Janna's philosophy of "give work versus do good," this conversation explores how businesses can uplift marginalized communities through dignified employment, connecting underserved populations with opportunities at Fortune 500 companies. Learn how technology can bridge opportunity gaps and promote economic empowerment on a global scale.

We also delve into the world of sustainable skincare, exploring how mission-driven practices can differentiate your brand from competitors. Discover the benefits of authentic sourcing, overcoming greenwashing, and building a strong social impact initiative. 

Anna discusses how purpose-driven strategies can enhance employee loyalty, boost customer advocacy, reduce marketing costs, and increase engagement. 

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

In this episode, we explore the crucial role of continuous innovation in business. Eric offers insights on balancing technology with human interaction to enhance customer experiences and highlights the importance of viewing sales channels from the customer's perspective. We also discuss generational differences in technology adoption and how leaders can leverage tech-savvy talent to bridge these gaps. Additionally, we cover the strategic use of AI tools like ChatGPT and Microsoft's Co-Pilot, emphasizing the need for clear communication, strong partnerships, and a visionary approach to leadership in today's rapidly evolving business environment. Don't miss these valuable insights for thriving in the modern business world. 

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

What if staying true to your childhood passions could create a successful, authentic brand? In our latest episode, we talk with Kira Karmazin, founder of Kira Grace, about building a strong brand identity. Kira's journey, from her childhood sketchbook to creating transformative clothing, is a masterclass in following one's inner vision. We discuss her transition from finance student to merchandising expert, illustrating how early passions can lead to professional success.

We also explore the balance of customer-centricity through compassion and candor. We discuss the philosophy of "candor is kindness," explaining how direct communication strengthens relationships within a team and with customers. Discover how Kira maintains customer intimacy in an e-commerce world through annual surveys, direct feedback, and heartfelt conversations. Additionally, she offers insights into navigating supply chain challenges during the pandemic and the importance of local manufacturing to her brand’s success. This episode offers actionable insights for anyone looking to build and sustain a resonant and authentic brand.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Curious about how HomeSense, a TJ Maxx-owned chain, is poised to revolutionize the home goods market? We talk about the history of retail disruption, from the rise of discount stores in the 1950s to the seismic shifts brought about by the internet in the 1990s. Discover why the retail industry has often lagged behind new competitors and learn from examples like Walmart's delayed response to Amazon. We also forecast HomeSense's growth, drawing parallels with the successful expansions of TJ Maxx and Marshalls, and envision a future where HomeSense locations might rival the scale of HomeGoods.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]

Are you looking for a Third Growth Option ℠ ?

Are young people equipped to navigate the ever-changing job market? Join us as we explore the essential skills needed to thrive today. From underemployment to the gig economy, we break down why adaptability and emotional intelligence are must-haves. Moreover, we examine the critical role of personal finances, and understanding governmental processes in fostering entrepreneurial mindsets and responsible citizenship. 

This episode is essential for anyone passionate about preparing the next generation for a dynamic and unpredictable job market.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[email protected]