The Thought Leadership Project

Charlotte Smith’s journey from practicing attorney to becoming a coach is not all that uncommon. She hired a coach, found the experience to be transformational, and decided to become one herself. On this episode, Charlotte, Jay and Tom discuss:

• Charlotte’s world travels and her experience practicing law

• What coaching is and what it’s not

• The value of working with an objective third party

• Using LinkedIn to build a personal brand and generate clients

Reading & Resources

• Charlotte’s website

• Charlotte’s podcast

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created exclusively for lawyers. Learn how to build your brand, become a thought leader and grow your legal practice on LinkedIn.

To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew through adversity. In this episode, Lee W. Frederiksen joins Jay and Tom to discuss what factors distinguish “high-growth firms” in the High Growth Study 2021.

Reading & Resources

• Connect with Lee on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Katie Lipp is a law firm owner focusing on employment separation counseling for companies and employees. Katie also founded Law Practice Queen, where she advocates for female attorneys and law students to level up in their legal careers. In this episode, Jay and Katie discuss a range of topics, including:

• How to overcome limiting beliefs and start your own firm (or build your practice within a firm)

• The value in starting a side hustle and how to do it

• Katie’s approach to marketing her legal practice and Law Practice Queen

Reading & Resources

• The Lipp Law Firm

• Law Practice Queen

• Connect with Katie on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s one that we share. Winter launched her mediation business shortly before the COVID-19 pandemic, and despite all the challenges she faced, she and her business thrived. Learn all about how Winter has used LinkedIn, her new podcast, and other means to build her brand and a powerful network over the last 12 months. We discuss:

• What it takes to build a powerful personal brand

• Why personal branding requires a focus on others not self

• How to use LinkedIn effectively to grow a legal practice

• The unexpected benefits of podcasting

• And much more in this wide-ranging conversation

Reading & Resources

• Winter Wheeler Mediation & Arbitration

• Winter’s Book: #Networked

• Winter’s Podcast: The Mediate Now

• Connect with Winter on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

The Thought Leadership Project is extremely excited to announce the next natural evolution of our ongoing project to convert lawyers' subject matter expertise into thought leadership, and thought leadership into new business: the Thought Leader Collaborative. Jay and Tom discuss what it is, who it's for, and how attorneys can benefit, including:

• Why LinkedIn is central to the Thought Leader Collaborative ("the Lab")

• The Lab's core curriculum and overall learning objectives

• Monthly live (and recorded) trainings, including participant Q&As

• What are "Principles in Practice?" Real-world success stories featuring interviews with other successful thought leaders who demonstrate the successful outcomes possible relative to that month's training module.

• The power of "The Network Effect" - collaboration and peer-to-peer sharing of resources and opportunities

• Membership will open April 26, and the Lab will be officially live May 3rd!
  

Pre-registration is currently open at thoughtleadercollaborative.com. Subscribe today to receive alerts when membership is open for early-bird discounts, and to receive a free resource guide, "How to Write High-Engagement Posts on LinkedIn."

Reading & Resources

• Thought Leadership Collaborative

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Callie Schweitzer is a senior news editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 740+ million global members. Who better to turn to for advice on maximizing your efforts on LinkedIn? We covered the complete spectrum, for beginners who are still lurking, to the masters who want to experiment with LinkedIn Stories, and more!

• A day in the life of a senior news editor at LinkedIn

• The proper mix of providing links versus simple posts on LinkedIn itself

• LinkedIn as a blue-checkmark-free, level playing field

• The importance of consistency for content creation

• What makes the simplest posts get the most engagement?

• How to get inspired—or to inspire yourself—to write great posts

• Can lawyers really master LinkedIn Stories?

Reading & Resources

• Connect with Callie on LinkedIn

• Subscribe to the Marketer Must Read LinkedIn Newsletter

• Callie's post on the return of the jingle

• Callie's post on inclusivity in advertising

• Jay's John Grisham post

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Once you can identify and define your ideal client, everything falls into place. Listen in as Jay and Tom discuss the marketing and business development benefits of knowing who your ideal client is, including knowing what to say and where to say it.

Reading & Resources

• Seth Godin’s book The Practice

• David C. Baker’s episode on The Thought Leadership Project

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Are good brief writers necessarily excellent authors of thought leadership? Guest Ross Guberman is the President of both Legal Writing Pro and BriefCatch, who has delivered thousands of legal-writing workshops on four continents and is the opinion-writing trainer for all new federal judges. He's also written several bestselling books, including the Amazon bestseller Point Made: How to Write Like the Nation's Top Advocates and Point Taken: How to Write Like the World’s Greatest Judges. Listen to Jay and Tom get Ross's expertise on how lawyers can become better writers, including:

• What leads a lawyer like Ross to go on to become a software entrepreneur?

• How lawyers should think differently about their thought-leadership content writing relative to their legal brief writing

• The impact that authoring and publishing books has had on Ross's position as a thought leader himself

• Post-COVID travel plans, anyone?

• Overrated/Underrated

Reading & Resources

• Check out BriefCatch in action! (Be sure to watch the demo video.)

• Ross Guberman's Amazon page, featuring both of his best-selling books

• Ross's consulting business: Legal Writing Pro

• Connect with Ross on LinkedIn, or follow him on Twitter

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

Tom and Jay do a podcasting-for-lawyers episode on their podcast for lawyers, interviewing co-hosts of the recently launched, but already successful, "Into the Breach" podcast. Bryan and Gena are also partners at Seyfarth Shaw, based in Washington, D.C. and New York City, respectively.

• What is "Into the Breach" and who does it serve? A discussion of Reps & Warranty Insurance law.

• How small is "too small" of an audience to create a podcast for?

• What were the early hurdles that were perhaps unexpected, and how did they clear them?

• Advice for other attorneys considering starting a podcast

• Has this actually helped their individual business development efforts?

• Podcasting for lawyers: Overrated or Underrated?

Reading & Resources

• Find the podcast at RWIpodcast.com

• Learn more about their firm, Seyfarth Shaw

• Connect with Gena and Bryan on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.

As a busy lawyer, you can’t be everywhere doing everything, especially when it comes to marketing. If you spread yourself too thin, you won’t be visible anywhere. But here’s the good news: Keeping it simple is the best way to engage in effective marketing. In this episode, Jay and Tom discuss why it’s better to narrow the focus of your marketing efforts and how to do it. You’ll learn:

• Why it’s important to define your ideal-client audience so you can understand where to spend your marketing energy and resources

• Why you should lean into the type of marketing that you enjoy doing and that you have aptitude for

• How to make one-and-done decisions about your marketing that eliminate decision fatigue

Reading & Resources

• Jay’s LinkedIn post about his daily posting streak

• Seth Godin’s Blog

• Don't be shy! Connect with Jay and Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.