Pitch Me Podcast

The Three Levels of Pain That Close Every Deal


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Most marketing agencies promise the world and deliver mediocre email campaigns. Nicholas Bueno has cracked the code on something far more valuable - turning coaches with massive, untapped email lists into conversion machines that generate 15-20 qualified calls every 30 days. His secret weapon isn't fancy automation or clever copywriting. It's a brutal discovery process that makes prospects sell themselves.

Two years in, $1.5 million in client results, and a 50% close rate that would make most agencies weep with envy. Nicholas has built the kind of selective business that turns away more prospects than it accepts. His clients aren't just any coaches - they're the ones making $20K+ monthly who know they're leaving money on the table but don't have time to fix their broken email systems.

Watch as he demonstrates his three-level pain extraction method that goes from surface-level problems to personal nightmares in minutes. Financial consequences that make $3,500 monthly feel like chump change. Commitment questions that eliminate tire-kickers before they waste anyone's time. And the counterintuitive "price first, justify second" approach that has prospects building the case for why they need to buy.

This isn't about following scripts or memorizing objection handlers. It's about becoming so confident in your ability to solve problems that you can afford to be selective about who gets your attention. When prospects realize you might not take them on, they start selling you on why they deserve your help.

You'll discover: * The "virtual handshake" technique that doubles confirmation on every close * Why asking "what makes this a 10" forces prospects to justify their own urgency * How consequence questions make inaction more painful than taking action * The psychology behind starting with price and building value afterward

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Pitch Me PodcastBy Kayvon Kay

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