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In this episode of The Exit: Rose Hamilton, CEO and founder of Compass Rose Ventures, shares insights from her extensive experience helping CPG brands scale and prepare for exits.

With a background at companies like Best Buy, The Vitamin Shop, and Pet360, Rose now specializes in working with founders and investors in the health, wellness, pet, beauty, and food industries.

Rose emphasizes the importance of staying connected to customers while scaling, noting that founders often lose touch with their core market as they grow.

She advises founders to begin with the end in mind when preparing for an exit, implementing proper systems and processes early, and building strong communities around brands.

Rose highlights the value of the crucial "three Ps" that founders should have in place within their business - people, process, and systems - and warns against common pitfalls like trying to do everything alone or hiring too quickly.

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.

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Rose Hamilton has 20+ years of experience working with and advising 50+ consumer companies of all sizes, including Petsmart, The Vitamin Shoppe, Nutrafol, and Mend. Rose has helped raise over $70M in funding and generated over $600M in additional revenue by applying her proven omnichannel and community-led methodology. She specializes in providing consumer executives with direct, thoughtful, and strategic outside perspective.

Website: https://compassroseventures.com/

LinkedIn: https://www.linkedin.com/in/rosehamilton/

Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/