The Three Tomatoes Happy Hour

When it comes to marketing to women over 40, brands either don’t see us, or don’t see us as we see ourselves. Why are so many advertisers missing the mark? Erica Fite, a Co-Founder of Fancy, a woman owned NYC ad agency that helps brands understand how to market to women with a special expertise in women over 40, 50, 60 and beyond, shares her insights. They recently surveyed 500 women over 40 who had a lot to say on this topic.

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When it comes to marketing to women over 40, brands either don’t see us, or don’t see us as we see ourselves. Why are so many advertisers missing the mark? Erica Fite, a Co-Founder of Fancy, a woman owned NYC ad agency that specializes in helping brands understand how to market to women over 40, 50, 60 and beyond, shares her insights. They recently surveyed 500 women over 40 who had a lot to say on this topic.

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What an inspiring conversation with Paula Jennings.  Originally from Ireland, Paula came to NYC with barely enough money to make her first month’s rent. However, she boldly marched onward, landing a job on Wall Street and becoming COO of a global bank. After 25 years she had an ahah moment and realized her true purpose was empowering women. Today she has a transformational coaching business where she helps people live passionately, find their “soul” purpose and shine their true selves. Learn more about her journey. Paula can be found at www.paulajennings.com

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Our guest this week is George Chakiris who played the career defining role as Bernardo, leader of the Sharks in one of the most beloved musical films of all time, West Side Story. He also had a remarkable career before and after West Side Story and you can read all about it in his new memoir, My West Side Story, just in time to celebrate the 60th anniversary of the film. Learn more at www.georgechakiris.com

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Are you missing travel? Are you wondering where you can travel now and what the future of travel looks like? Our guest is award winning travel writer Lea Lane who has visited over 100 countries and wrote a wonder memoir about her travels called “Places I Remember.” She is also a blogger at forbes.com, a contributor to dozens of guidebooks, and she recently launched a travel podcast.” She also talks about being a “Covid long hauler” and discovering she had breast cancer during the pandemic. Learn more at placesIrememberlealane.com

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The Three Tomatoes hosted a fun and inspiring event in honor of Women’s History Month in honor of all the “crazy” women ground breakers.  Joining us were the women behind “Know Your Crazy,” a little artbook with a big message that you’re not alone in your crazy. You’ll meet multimedia artist Vivienne Boucherat who created her “little mad women,” and co-creators of the book Cindy da Silva and Rene Harbison. Special guests include: Dr. Robi Ludwig, psychotherapist, and Maya Maya Azucena singer, song writer and activist for women’s empowerment. Learn more at http://knowyourcrazy.net

You can watch the video of the event here.

Missing Broadway? Now you can LISTEN to Broadway in a very exciting and unique way with the Broadway Podcast Network! Joining me today is, the co-founder and CEO Dori Berinstein, a Tony-winning Broadway producer and Emmy-award-winning director, producer and writer of film and television. Among her award winning shows are The Prom, Who’s Afraid of Virginia Woolf; Legally Blonde: The Musical, Thoroughly Modern Millie and many, many more. Learn more at http://broadwaypodcastnetwork.com

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The Three Tomatoes team joined in to celebrate our milestone. We talked about our favorite podcasts, life after COVID 19 and vaccines, and in honor of women’s history month, we each picked one inspiring woman we’d like to have a conversation with.

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If books make you happy, you will love meeting Zibby Owens who is the creator and host of the award-winning podcast Moms Don’t Have Time to Read Books where she has wonderful conversations with authors. During the pandemic she launched an online magazine, “We Found Time” and invited many of the authors she has interviewed to write essays. Those essays are now a delightful book, Moms Don’t Have Time To…A quarantine anthology.

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We know that this has been a challenging year for all us and there is sure to be a bit of stress that has been stirred up. We have some tips today from our guest, Brett Cotter, a stress relief expert who has been helping companies and individuals deal with stress and anxiety for over 20 years. He is the author of The Three Keys to Managing PTSD - The Warrior's Guide to Overcoming Combat Trauma - but spoiler alert we may all suffer from PTSD at one point in our life, no combat required! Brett shares a simple technique for managing stress and has a special offer! Learn more about Brett at www.brettcotter.com.

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